Business Communication (with Teams handbook)

by Lehman, Carol M.; DuFrene, Debbie D.

• ISBN13: 9780324375534
• ISBN10: 0324375530
• Edition: 15th
• Format: Hardcover
• Copyright: 2007-03-12
• Publisher: South-Western College Pub

Summary

For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. Marked by a concise, coherent writing style, enriched with an abundance of model documents, and organized around a unique and effective Strategic Forces Model that translates communication theory into applied best practices, the text has consistently proven its value to both instructors and students.This new edition is a dynamic response to changing expectations in both the business communication course and the workplace. The learner-centered format and new features of this edition effectively link the text with the latest teaching and learning technologies.

Table of Contents

Communication Foundations

Establishing a Framework for Business Communication

Focusing on Interpersonal and Group Communication

Communication Analysis

Planning Spoken and Written Messages

Preparing Spoken and Written Messages

Communicating Through Voice, Electronic And Written Messages

Communicating Electronically

Delivering Good- and Neutral-News Messages

Delivering Bad-News Messages

Delivering Persuasive Messages

Communication Through Reports And Business Presentations

Understanding the Report Process and Research Methods

Managing Data and Using Graphics

Organizing and Preparing Reports and Proposals

Designing and Delivering Business Presentations

Communication For Employment

Preparing Resumes and Application Letters

Interviewing for a Job and Preparing Employment Messages

Appendices

Document Format and Layout Guides

Referencing Styles

Language Review and Exercises

Grading Symbols and Proofreaders' Marks

Table of Contents provided by Publisher. All Rights Reserved.