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Business Communication (with Teams handbook),9780324375534
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Business Communication (with Teams handbook)

by
Edition:
15th
ISBN13:

9780324375534

ISBN10:
0324375530
Format:
Hardcover
Pub. Date:
3/12/2007
Publisher(s):
South-Western College Pub
List Price: $244.66

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Summary

For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. Marked by a concise, coherent writing style, enriched with an abundance of model documents, and organized around a unique and effective Strategic Forces Model that translates communication theory into applied best practices, the text has consistently proven its value to both instructors and students.This new edition is a dynamic response to changing expectations in both the business communication course and the workplace. The learner-centered format and new features of this edition effectively link the text with the latest teaching and learning technologies.

Table of Contents

Communication Foundations
Establishing a Framework for Business Communication
Focusing on Interpersonal and Group Communication
Communication Analysis
Planning Spoken and Written Messages
Preparing Spoken and Written Messages
Communicating Through Voice, Electronic And Written Messages
Communicating Electronically
Delivering Good- and Neutral-News Messages
Delivering Bad-News Messages
Delivering Persuasive Messages
Communication Through Reports And Business Presentations
Understanding the Report Process and Research Methods
Managing Data and Using Graphics
Organizing and Preparing Reports and Proposals
Designing and Delivering Business Presentations
Communication For Employment
Preparing Resumes and Application Letters
Interviewing for a Job and Preparing Employment Messages
Appendices
Document Format and Layout Guides
Referencing Styles
Language Review and Exercises
Grading Symbols and Proofreaders' Marks
Table of Contents provided by Publisher. All Rights Reserved.


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