9780324782172

Business Communication (with Teams Handbook)

by ;
  • ISBN13:

    9780324782172

  • ISBN10:

    0324782179

  • Edition: 16th
  • Format: Hardcover
  • Copyright: 2/19/2010
  • Publisher: Cengage Learning
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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Summary

This proven text is now thoroughly updated to reflect ongoing changes in technology, organizations, the business marketplace, and the global economy, combining a strong emphasis on sound writing principles with practical coverage of real-world spoken, electronic, and written communication situations and strategies that play a vital role in modern business.

Table of Contents

Communication Foundations
Establishing a Framework for Business Communication
Focusing on Interpersonal and Group Communication
Communication Analysis
Planning Spoken and Written Messages
Preparing Spoken and Written Messages
Communicating Through Voice, Electronic and Written Messages
Communicating Electronically
Delivering Good- and Neutral-News Messages
Delivering Bad-News Messages
Delivering Persuasive Messages
Communication Through Reports and Business Presentations
Understanding the Report Process and Research Methods
Managing Data and Using Graphics
Organizing and Preparing Reports and Proposals
Designing and Delivering Business Presentations
Communication for Employment
Preparing Resumes and Application Messages
Interviewing for a Job and Preparing Employment Messages
Document Format and Layout Guide
Referencing Styles
Language Review and Exercises
Table of Contents provided by Publisher. All Rights Reserved.

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