9780133867558

Business Communication Today

by ;
  • ISBN13:

    9780133867558

  • ISBN10:

    0133867552

  • Edition: 13th
  • Format: Hardcover
  • Copyright: 12/24/2014
  • Publisher: Pearson

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
  • We Buy This Book Back!
    In-Store Credit: $12.10
    Check/Direct Deposit: $11.52
  • eCampus.com Device Compatibility Matrix

    Click the device icon to install or view instructions

    Apple iOS | iPad, iPhone, iPod
    Android Devices | Android Tables & Phones OS 2.2 or higher | *Kindle Fire
    Windows 10 / 8 / 7 / Vista / XP
    Mac OS X | **iMac / Macbook
    Enjoy offline reading with these devices
    Apple Devices
    Android Devices
    Windows Devices
    Mac Devices
    iPad, iPhone, iPod
    Our reader is compatible
     
     
     
    Android 2.2 +
     
    Our reader is compatible
     
     
    Kindle Fire
     
    Our reader is compatible
     
     
    Windows
    10 / 8 / 7 / Vista / XP
     
     
    Our reader is compatible
     
    Mac
     
     
     
    Our reader is compatible
List Price: $189.40 Save up to $142.05
  • Rent Book $47.35
    Add to Cart Free Shipping

    TERM
    PRICE
    DUE
    HURRY! ONLY 3 COPIES IN STOCK AT THIS PRICE

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

For courses in Business Communication.

 

The Ever-Changing Mold of Modern Business Communication

Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. With each new edition, this text addresses the most essential changes in technology and how they impact the business world, while still addressing timeless business skills such as listening, presenting, and writing.


With a strong focus on mobile connectivity, the Thirteenth Edition is a highly integrated text that blends new topics such as social media in business seamlessly with more traditional entrepreneurial concepts. The flexible text is suitable for all readers seeking to master necessary skills for succeeding in the workplace. With a clear, fluid chapter organization that addresses, develops, and reviews major concepts, Business Communication Today instills crucial business skills readers will need to thrive in an office environment.

 

Also Available with MyBCommLab®

This title is also available with MyBCommLab–an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

 

Note: You are purchasing a standalone product; MyBCommLabdoes not come packaged with this content. If you would like to purchase both the physical text and MyBCommLab search for ISBN-10: 0134088263 / ISBN-13: 9780134088266 Business Communication Today Plus MyBCommLab with Pearson eText -- Access Card Package, 13/e. That package includes ISBN-10: 0133867552 / ISBN-13: 9780133867558 Business Communication Today, 13e and ISBN-10: 0133877663 / ISBN-13: 9780133877663 MyBCommLab with Pearson eText -- Access Card.

 

MyBCommLab should only be purchased when required by an instructor.

 

Author Biography

Courtland L. Bovée and John V. Thill have been leading textbook authors for more than two decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and electronic resources. Each new edition reflects the authors’ commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology. Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution’s C. Allen Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco. Courtland Bovée and John Thill were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.

 

Table of Contents

1. Professional Communication in a Digital, Social, Mobile World
2. Collaboration, Interpersonal Communication, and Business Etiquette
3. Communication Challenges in a Diverse, Global Marketplace
4. Planning Business Messages
5. Writing Business Messages
6. Completing Business Messages
7. Digital Media
8. Social Media
9. Visual Media
10. Writing Routine and Positive Messages
11. Writing Negative Messages
12. Writing Persuasive Messages
13. Finding, Evaluating, and Processing Information
14. Planning Reports and Proposals
15. Writing and Completing Reports and Proposals
16. Developing Presentations in a Social Media Environment
17. Enhancing Presentations with Slides and Other Visuals
18. Building Careers and Writing Résumés
19. Applying and Interviewing for Employment
Appendix A: Format and Layout of Business Documents
Appendix B: Documentation of Report Sources
Appendix C: Correction Symbols
Handbook of Grammar, Mechanics, and Usage
Brand, Organization, Name, and Website Index
Subject Index

Rewards Program

Write a Review