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Business Communication Today,9780137830022
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Business Communication Today

by Bovee, Courtland L.; Thill, John V.
Edition:
5th
ISBN13:

9780137830022

ISBN10:
0137830025
Format:
Hardcover
Pub. Date:
1/1/1998
Publisher(s):
Prentice Hall Professional Technical Reference
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Summary

For Business Communications Courses. This fifth edition of Business Communication Today captures the dynamics of business communication like no other textbook. Covering all the basic principles in a traditional sequence, this text combines a lively, conversational writing style, eye-opening graphics, and strengthened real-world applications to capture the interest of students and teachers alike. This book serves the students who use it by giving them the communication skills they need to succeed in business today.

Table of Contents

Preface xix
PART 1 FOUNDATIONS OF BUSINESS COMMUNICATION 1(110)
Chapter 1: Communicating Successfully in an Organization
2(26)
Chapter 2: Understanding Business Communication
28(26)
Chapter 3: Communicating Interculturally
54(30)
Chapter 4: Communicating Through Technology
84(27)
PART 2 THE WRITING PROCESS 111(102)
Chapter 5: Planning Business Messages
112(26)
Chapter 6: Composing Business Messages
138(36)
Chapter 7: Revising Business Messages
174(39)
PART 3 LETTERS, MEMOS, AND OTHER BRIEF MESSAGES 213(164)
Chapter 8: Writing Direct Requests
214(34)
Chapter 9: Writing Routine, Good-News, and Goodwill Messages
248(40)
Chapter 10: Writing Bad-News Messages
288(40)
Chapter 11: Writing Persuasive Messages
328(49)
PART 4 EMPLOYMENT MESSAGES 377(68)
Chapter 12: Writing Resumes and Application Letters
378(36)
Chapter 13: Interviewing for Employment and Following Up
414(31)
PART 5 REPORTS AND PROPOSALS 445(180)
Chapter 14: Using Reports and Proposals as Business Tools
446(28)
Chapter 15: Planning and Researching Reports and Proposals
474(30)
Chapter 16: Developing Visual Aids
504(28)
Chapter 17: Writing Reports and Proposals
532(42)
Chapter 18: Completing Formal Reports and Proposals
574(51)
PART 6 ORAL COMMUNICATION 625(56)
Chapter 19: Listening, Interviewing, and Conducting Meetings
626(26)
Chapter 20: Giving Speeches and Oral Presentations
652(29)
PART 7 SPECIAL TOPICS IN BUSINESS COMMUNICATION 681
Component Chapter A: Format and Layout of Business Documents
682(32)
Component Chapter B: Documentation of Report Sources
714
Appendix I: Fundamentals of Grammar and Usage A-1(27)
Appendix II: Correction Symbols A-28
References R-1
Acknowledgments AC-1
Organization/Company/Brand Index I-1
Subject Index I-3


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