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Business Communication Today,9780130845139
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Business Communication Today

by ;
Edition:
6th
ISBN13:

9780130845139

ISBN10:
0130845132
Format:
Hardcover
Pub. Date:
7/1/1999
Publisher(s):
Prentice Hall
List Price: $111.56

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Questions About This Book?

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This is the 6th edition with a publication date of 7/1/1999.
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

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Summary

This best selling text brings all the pieces of business communication together. The text powerfully demonstrates how to communicate effectively through real-world company examples and real-life business situations. New to this edition, a case for critical thinking at the end of each part, integrated exercises, exploring the best of web exercises, and extensive chapters on technology. >

Table of Contents

Preface xv
PART 1 FOUNDATIONS OF BUSINESS COMMUNICATION 1(88)
Chapter 1: Understanding Business Communication
2(32)
Chapter 2: Listening, Working in Teams, and Understanding Nonverbal Communication
34(26)
Chapter 3: Communicating Interculturally
60(29)
PART 2 THE WRITING PROCESS 89(108)
Chapter 4: Planning Audience-Centered Business Messages
90(32)
Chapter 5: Organizing and Composing Audience-Centered Business Messages
122(40)
Chapter 6: Revising Audience-Centered Business Messages
162(35)
PART 3 LETTERS, MEMOS, E-MAIL,AND OTHER BRIEF MESSAGES 197(138)
Chapter 7: Writing Routine, Good-News, and Goodwill Messages
198(46)
Chapter 8: Writing Bad-News Messages
244(42)
Chapter 9: Writing Persuasive Messages
286(49)
PART 4 INFORMATION AND TECHNOLOGY 335(102)
Chapter 10: Communicating Information through the Internet and Other Technologies
336(30)
Chapter 11: Finding, Evaluating, and Processing Information
366(32)
Chapter 12: Communicating Information through Graphs and Other Visuals
398(39)
PART 5 REPORTS AND ORAL PRESENTATIONS 437(150)
Chapter 13: Communicating through Reports
438(30)
Chapter 14: Planning, Organizing, and Writing Reports and Proposals
468(42)
Chapter 15: Completing Formal Reports and Proposals
510(50)
Chapter 16: Giving Speeches and Oral Presentations
560(27)
PART 6 EMPLOYMENT MESSAGES 587(72)
Chapter 17: Writing Resumes and Application Letters
588(38)
Chapter 18: Interviewing for Employment and Following Up
626(33)
PART 7 SPECIAL TOPICS IN BUSINESS COMMUNICATION 659
Component Chapter A: Format and Layout of Business Documents
660(26)
Component Chapter B: Documentation of Report Sources
686
Appendix I: Fundamentals of Grammar and Usage A-1(18)
Appendix II: Correction Symbols A-19
References R-1
Acknowledgments AC-1
Organization/Company/Brand Index I-1(3)
Subject Index I-4


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