Business Communication Today

by Bovee, Courtland L.; Thill, John V.

Edition:

9th

ISBN13:

9780131478459

ISBN10:

0131478451

Format:

Hardcover

Pub. Date:

1/1/2008

Publisher(s):

Prentice Hall

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Summary

A book that addresses the need for skills-building in todayrs"s competitive business environment, Business Communication Todayhas been completely revised and reworked to provide the most cutting-edge information available on the market. Combining a solid foundation of communication fundamentals with practical advice and insights, readers will be effectively prepared for the challenges theyrs"ll face when entering the job market. Thorough coverage and thoughtful integration of business communication technology sets this book apart from the competition. Every essential technology is covered, successfully demonstrating the importance of business etiquette, teamwork, proper short communication (memos, email, instant messaging, etc.), and effective business reports and proposals. An especially useful tool for those entering the job market, this book is also a must-read for corporate trainers, office managers, and others that need to utilize effective communications on a day-to-day basis.

Preface

PART 1. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION

(84)

Achieving Success Through Effective Business Communication

(30)

Communication Close-Up at American Airlines Credit Union

(1)

Achieving Success in Today's Competitive Environment

(6)

What Employers Expect from You

(1)

Characteristics of Effective Communication

(2)

Communication in Organizational Settings

(2)

Understanding Why Business Communication Is Unique

(3)

The Globalization of Business and the Increase in Workforce Diversity

(1)

The Increasing Value of Business Information

(1)

The Pervasiveness of Technology

(1)

The Evolution of Organizational Structures

(1)

The Growing Reliance on Teamwork

(1)

The Barriers to Effective Communication

(1)

Communicating More Effectively on the Job

(3)

Minimizing Distractions

(1)

Adopting an Audience-Centered Approach

(1)

Fine-Tuning Your Business Communication Skills

(1)

Giving---and Responding to---Constructive Feedback

(1)

Being Sensitive to Business Etiquette

(1)

Using Technology to Improve Business Communication

(7)

Keeping Technology in Perspective

(1)

Using Technological Tools Productively

(1)

Spending Time and Money on Technology Wisely

(1)

Reconnecting with People Frequently

(1)

Making Ethical Communication Choices

(4)

Distinguishing Ethical Dilemmas from Ethical Lapses

(1)

Ensuring Ethical Communication

(3)

Communication Challenges at AACU

(1)

Summary of Learning Objectives

(1)

Test Your Knowledge

(1)

Apply Your Knowledge

(1)

Practice Your Knowledge

(2)

Expand Your Knowledge

(1)

Learn Interactively

Communication Miscues---The High Cost of Failure

(12)

Connecting with Technology---Extreme Telecommuting

(1)

Powerful Tools for Communicating Effectively

(7)

Document Makeover---Improve This Memo

(7)

Communicating in Teams and Mastering Listening and Nonverbal Communication

(28)

Communication Close-Up at The Container Store

(1)

Improving Your Performance in Teams

(7)

Advantages and Disadvantages of Teams

(1)

Team Communication

(1)

Group Dynamics

(3)

Etiquette in Team Settings

(2)

Making Your Meetings More Productive

(8)

Preparing for Meetings

(1)

Leading and Participating in Meetings

(2)

Using Meeting Technologies

(5)

Improving Your Listening Skills

(3)

Recognizing Different Types of Listening

(1)

Understanding the Listening Process

(1)

Overcoming Barriers to Effective Listening

(2)

Improving Your Nonverbal Communication Skills

(3)

Recognizing Nonverbal Communication

(1)

Using Nonverbal Communication Effectively

(1)

Communication Challenges at The Container Store

(1)

Summary of Learning Objectives

(1)

Test Your Knowledge

(1)

Apply Your Knowledge

(1)

Practice Your Knowledge

(1)

Expand Your Knowledge

(1)

Learn Interactively

Ethics Detective---Taking Credit Where Credit Isn't Due: When ``We'' Turns into ``I''

(2)

Document Makeover---Improve This E-Mail Message

(12)

Communicating Across Cultures---Actions Speak Louder Than Words All Around the World

(7)

Communicating Interculturally

(26)

Communication Close-Up at E-SoftSys

(1)

Understanding the Opportunities and Challenges of Intercultural Communication

(2)

The Opportunities in a Global Marketplace

(1)

The Advantages of a Multicultural Workforce

(1)

The Challenges of Intercultural Communication

(1)

Enhancing Your Intercultural Sensitivity

(9)

Understanding the Concept of Culture

(1)

Overcoming Ethnocentrism and Stereotyping

(1)

Recognizing Cultural Variations

(7)

Improving Intercultural Communication Skills

(9)

Studying Other Cultures

(1)

Studying Other Languages

(1)

Respecting Preferences for Communication Style

(1)

Writing Clearly

(1)

Speaking Clearly

(3)

Listening Carefully

(1)

Using Interpreters, Translators, and Translation Software

(1)

Helping Others Adapt to Your Culture

(1)

Communication Challenges at E-SoftSys

(1)

Summary of Learning Objectives

(1)

Test Your Knowledge

(1)

Apply Your Knowledge

(1)

Practice Your Knowledge

(1)

Expand Your Knowledge

(1)

Learn Interactively

Communicating Across Cultures---Test Your Intercultural Knowledge

(14)

Connecting with Technology---The Gist of Machine Translation

(1)

Document Makeover---Improve This Letter

(4)

PART 2. APPLYING THE THREE-STEP WRITING PROCESS

(94)

Planning Business Messages

(30)

Communication Close-Up at the Complete Idiot's Guides

(1)

Understanding the Three-Step Writing Process

(2)

Optimizing Your Writing Time

(1)

Planning Effectively

(1)

Analyzing Your Situation

(2)

Defining Your Purpose

(1)

Developing an Audience Profile

(1)

Gathering Information

(3)

Uncovering Audience Needs

(1)

Providing Required Information

(2)

Selecting the Right Medium

(5)

Oral Media

(1)

Written Media

(1)

Electronic Media

(2)

Factors to Consider When Choosing Media

(1)

Organizing Your Information

100

(11)

Recognizing the Importance of Good Organization

101

(2)

Defining Your Main Idea

103

(1)

Limiting Your Scope

104

(1)

Choosing Between Direct and Indirect Approaches

105

(2)

Outlining Your Content

107

(4)

Communication Challenges at The Complete Idiot's Guides

111

(1)

Summary of Learning Objectives

111

(1)

Test Your Knowledge

112

(1)

Apply Your Knowledge

112

(1)

Practice Your Knowledge

113

(2)

Expand Your Knowledge

115

(1)

Learn Interactively

115

Ethics Detective---Telling Only Half the Story

(12)

Document Makeover---Improve This Letter

107

(1)

Connecting with Technology---Create and Collaborate with Powerful Outlining Tools

108

(8)

Writing Business Messages

116

(34)

Communication Close-Up at Algenix

117

(1)

Adapting to Your Audience

118

(12)

Being Sensitive to Your Audience's Needs

118

(5)

Building Strong Relationships with Your Audience

123

(3)

Controlling Your Style and Tone

126

(4)

Composing Your Message

130

(9)

Choosing Strong Words

130

(4)

Creating Effective Sentences

134

(2)

Crafting Coherent Paragraphs

136

(3)

Using Technology to Compose and Shape Your Messages

139

(5)

Composing Effective E-Mail Messages

139

(3)

Shaping Your Documents with Word Processing Tools

142

(2)

Communication Challenges at Algenix

144

(1)

Summary of Learning Objectives

145

(1)

Test Your Knowledge

146

(1)

Apply Your Knowledge

146

(1)

Practice Your Knowledge

146

(3)

Expand Your Knowledge

149

(1)

Learn Interactively

149

Document Makeover---Improve This Letter

125

(4)

Communicating Across Cultures---Communicating with a Global Audience on the Web

129

(2)

Communication Miscues---When Words Kill: Hidden Dangers in Food Labels

131

(19)

Completing Business Messages

150

(30)

Communication Close-Up at Rolling Stone

151

(1)

Moving Beyond Your First Draft

152

(1)

Revising Your Message

152

(13)

Evaluating Your Content, Organization, Style, and Tone

154

(1)

Reviewing for Readability

155

(3)

Editing for Clarity and Conciseness

158

(4)

Using Technology to Revise Your Message

162

(3)

Producing Your Message

165

(6)

Adding Graphics, Sound, Video, and Hypertext

165

(1)

Designing for Readability

165

(5)

Using Technology to Produce Your Message

170

(1)

Proofreading Your Message

171

(1)

Distributing Your Message

172

(2)

Communication Challenges at Rolling Stone

174

(1)

Summary of Learning Objectives

175

(1)

Test Your Knowledge

176

(1)

Apply Your Knowledge

176

(1)

Practice Your Knowledge

176

(3)

Expand Your Knowledge

179

(1)

Learn Interactively

179

Document Makeover---Improve This Letter

162

(4)

Connecting with Technology---Linking to Endless Information

166

(8)

Communication Miscues---Sending Messages Where They Don't Belong

174

(6)

PART 3. WRITING LETTERS, MEMOS, E-MAILS, AND INSTANT MESSAGES

180

(120)

Writing Routine and Positive Messages

180

(40)

Communication Close-Up at Cone, Inc.

181

(1)

Using the Three-Step Writing Process for Routine and Positive Messages

182

(2)

Step 1: Plan Your Message

182

(1)

Step 2: Write Your Message

182

(1)

Step 3: Complete Your Message

183

(1)

Making Routine Requests

184

(7)

Strategy for Routine Requests

184

(1)

Common Examples of Routine Requests

185

(6)

Sending Routine Replies and Positive Messages

191

(16)

Strategy for Routine Replies and Positive Messages

191

(2)

Common Examples of Routine Replies and Positive Messages

193

(14)

Communication Challenges at Cone, Inc.

207

(1)

Summary of Learning Objectives

207

(1)

Test Your Knowledge

208

(1)

Apply Your Knowledge

208

(1)

Practice Your Knowledge

208

(2)

Expand Your Knowledge

210

(1)

Learn Interactively

210

Communicating Across Cultures---How Direct Is Too Direct?

183

(10)

Document Makeover---Improve This E-Mail Message

193

(8)

Ethics Detective---Inflating the Truth for a Friend

201

(19)

Writing Negative Messages

220

(42)

Communication Close-Up at Agilent Technologies

221

(1)

Using the Three-Step Writing Process for Negative Messages

222

(2)

Step 1: Plan Your Message

222

(1)

Step 2: Write Your Message

223

(1)

Step 3: Complete Your Message

224

(1)

Developing Negative Messages

224

(9)

Choosing the Best Approach

224

(7)

Adapting to Your Audience

231

(1)

Maintaining High Standards of Ethics and Etiquette

232

(1)

Exploring Common Examples of Negative Messages

233

(14)

Sending Negative Messages on Routine Business Matters

233

(7)

Sending Negative Organizational News

240

(3)

Sending Negative Employment Messages

243

(4)

Communication Challenges at Agilent Technologies

247

(1)

Summary of Learning Objectives

248

(1)

Test Your Knowledge

249

(1)

Apply Your Knowledge

249

(1)

Practice Your Knowledge

249

(1)

Expand Your Knowledge

250

(1)

Learn Interactively

251

Ethics Detective---Soft-Selling Bad News

233

(1)

Document Makeover---Improve This Memo

233

(9)

Connecting with Technology---Controlling Rumors Online

242

(20)

Writing Persuasive Messages

262

(38)

Communication Close-Up at Mark Burnett Productions

263

(1)

Using the Three-Step Writing Process for Persuasive Messages

264

(5)

Step 1: Plan Your Message

264

(3)

Step 2: Write Your Message

267

(2)

Step 3: Complete Your Message

269

(1)

Developing Persuasive Messages

269

(19)

Persuasive Business Messages

270

(6)

Common Examples of Persuasive Business Messages

276

(3)

Marketing and Sales Messages

279

(7)

Common Examples of Marketing and Sales Messages

286

(2)

Communication Challenges at Mark Burnett Productions

288

(1)

Summary of Learning Objectives

288

(1)

Test Your Knowledge

289

(1)

Apply Your Knowledge

289

(1)

Practice Your Knowledge

289

(1)

Expand Your Knowledge

290

(1)

Learn Interactively

291

Ethics Detective---The Case of Incredible Credibility

270

(6)

Document Makeover---Improve This E-Mail Message

276

(8)

Connecting with Technology---The Power and Persuasion of Interactive Sales Tools

284

(16)

PART 4. FINDING AND COMMUNICATING INFORMATION

300

(58)

Finding, Evaluating, and Processing Information

300

(30)

Communication Close-Up at Toyota Scion

301

(1)

Supporting Your Messages with Solid Research

302

(1)

Planning Your Research

303

(3)

Maintaining Ethics and Etiquette in Your Research

303

(1)

Familiarizing Yourself with the Subject

304

(1)

Identifying Information Gaps

304

(1)

Prioritizing Research Needs

305

(1)

Locating Data and Information

306

(14)

Evaluating Sources

306

(1)

Gathering Secondary Research

307

(8)

Documenting Your Sources

315

(1)

Gathering Primary Research

315

(5)

Processing Data and Information

320

(3)

Quoting, Paraphrasing, and Summarizing

320

(1)

Analyzing Your Data

320

(3)

Applying Your Findings

323

(1)

Summarizing Your Research

323

(1)

Drawing Conclusions

324

(1)

Making Recommendations

324

(1)

Managing Information

324

(1)

Communication Challenges at Toyota Scion

325

(1)

Summary of Learning Objectives

326

(1)

Test Your Knowledge

326

(1)

Apply Your Knowledge

326

(1)

Practice Your Knowledge

327

(1)

Expand Your Knowledge

328

(1)

Learn Interactively

329

Communication Miscues---The Art of the Question

318

(1)

Document Makeover---Improve This List of Interview Questions

319

(2)

Ethics Detective---Finding What You're Looking For

321

(9)

Communicating Information Through Visuals

330

(28)

Communication Close-Up at Stone Yamashita Partners

331

(1)

Gaining an Advantage with Visuals

332

(2)

Identifying Points to Illustrate

333

(1)

Maintaining a Balance Between Illustrations and Words

334

(1)

Selecting the Right Visuals

334

(12)

Presenting Data

334

(8)

Presenting Information, Concepts, and Ideas

342

(4)

Designing Visuals for Reports and Presentations

346

(7)

Understanding Graphic Design Principles

347

(1)

Integrating Visuals into Your Text

348

(2)

Checking Over Visuals

350

(3)

Communication Challenges at Stone Yamashita Partners

353

(1)

Summary of Learning Objectives

353

(1)

Test Your Knowledge

354

(1)

Apply Your Knowledge

354

(1)

Practice Your Knowledge

354

(3)

Expand Your Knowledge

357

(1)

Learn Interactively

357

Connecting with Technology---Forecasting the Future

338

(11)

Document Makeover---Improve This Report Summary and Visuals

349

(3)

Ethics Detective---Hiding Behind the Numbers

352

(6)

PART 5. PLANNING, WRITING, AND COMPLETING REPORTS AND PROPOSALS

358

(108)

Planning Reports and Proposals

358

(32)

Communication Close-Up at Kenwood USA

359

(1)

Creating Effective Reports and Proposals

360

(1)

Applying the Three-Step Writing Process to Reports and Proposals

361

(7)

Analyzing the Situation

361

(3)

Gathering Information

364

(1)

Selecting the Right Medium

364

(1)

Organizing Your Information

365

(3)

Planning Informational Reports

368

(3)

Organizational Strategies for Informational Reports

370

(1)

Effective Informational Reports: An Example

370

(1)

Planning Analytical Reports

371

(9)

Organizational Strategies for Analytical Reports

374

(5)

Effective Analytical Reports: An Example

379

(1)

Planning Proposals

380

(5)

Organizational Strategies for Proposals

383

(1)

Effective Proposals: An Example

383

(2)

Communication Challenges at Kenwood USA

385

(1)

Summary of Learning Objectives

386

(1)

Test Your Knowledge

386

(1)

Apply Your Knowledge

386

(1)

Practice Your Knowledge

387

(2)

Expand Your Knowledge

389

(1)

Learn Interactively

389

Document Makeover---Improve This Report

370

(3)

Communication Miscues---Suspect Reports Damage Wall Street Reputations

373

(9)

Connecting with Technology---Proposals Get a Software Assist

382

(8)

Writing Reports and Proposals

390

(28)

Communication Close-Up at OMD Worldwide

391

(1)

Writing Reports and Proposals

392

(1)

Adapting to Your Audience

392

(3)

Being Sensitive to Your Audience's Needs

392

(1)

Building Strong Relationships with Your Audience

392

(1)

Controlling Your Style and Tone

393

(2)

Composing Reports and Proposals

395

(14)

Drafting Report Content

397

(4)

Drafting Proposal Content

401

(3)

Establishing a Consistent Time Perspective

404

(1)

Helping Readers Find Their Way

405

(4)

Using Technology to Craft Reports and Proposals

409

(2)

Communication Challenges at OMD Worldwide

411

(1)

Summary of Learning Objectives

411

(1)

Test Your Knowledge

412

(1)

Apply Your Knowledge

412

(1)

Practice Your Knowledge

412

(2)

Expand Your Knowledge

414

(1)

Learn Interactively

415

Communication Miscues---Microsoft Slip Magnifies Criticism

394

(9)

Ethics Detective---Overselling the Solution

403

(5)

Document Makeover---Improve This Policy Report

408

(10)

Completing Reports and Proposals

418

(48)

Communication Close-Up at the Bill and Melinda Gates Foundation

419

(1)

Completing Reports and Proposals

420

(1)

Revising Your Reports and Proposals

420

(1)

Producing Your Reports and Proposals

421

(28)

Components of a Formal Report

421

(26)

Components of a Formal Proposal

447

(2)

Proofreading Your Reports and Proposals

449

(3)

Distributing Your Reports and Proposals

452

(1)

Writing Requests for Proposals

453

(2)

Communication Challenges at the Bill and Melinda Gates Foundation

455

(1)

Summary of Learning Objectives

455

(1)

Test Your Knowledge

456

(1)

Apply Your Knowledge

456

(1)

Practice Your Knowledge

456

(1)

Expand Your Knowledge

457

(1)

Learn Interactively

457

Report Writer's Notebook---Analyzing a Formal Report

423

(25)

Document Makeover---Improve This Executive Summary

448

(5)

Communication Miscues---Error-Riddled Study Guides Embarrass School District

453

(13)

PART 6. DESIGNING AND DELIVERING ORAL PRESENTATIONS

466

(50)

Planning, Writing, and Completing Oral Presentations

466

(26)

Communication Close-Up at Fitch

467

(1)

Building Your Career with Oral Presentations

468

(1)

Adapting the Three-Step Process for Oral Presentations

468

(1)

Step 1: Planning Your Presentation

469

(6)

Analyzing the Situation

469

(1)

Selecting the Right Medium

470

(2)

Organizing Your Presentation

472

(3)

Step 2: Writing Your Presentation

475

(7)

Adapting to Your Audience

475

(2)

Composing Your Presentation

477

(5)

Step 3: Completing Your Presentation

482

(6)

Mastering the Art of Delivery

482

(1)

Preparing to Speak

483

(1)

Overcoming Anxiety

483

(2)

Handling Questions Responsively

485

(3)

Communication Challenges at Fitch

488

(1)

Summary of Learning Objectives

488

(1)

Test Your Knowledge

489

(1)

Apply Your Knowledge

489

(1)

Practice Your Knowledge

489

(1)

Expand Your Knowledge

490

(1)

Learn Interactively

491

Communicating Across Cultures---Five Tips for Making Presentations Around the World

470

(12)

Document Makeover---Improve This Speech

482

(3)

Communication Miscues---Recovering from Disasters

485

(7)

Enhancing Presentations with Slides and Transparencies

492

(24)

Communication Close-Up at Hewlett-Packard

493

(1)

Planning Your Presentation Visuals

494

(2)

Selecting the Type of Visuals to Use

494

(1)

Enhancing Your Presentations with Effective Visuals

495

(1)

Creating Effective Slides

496

(9)

Writing Readable Content

496

(1)

Modifying Graphics for Slides

497

(2)

Selecting Design Elements

499

(3)

Achieving Design Consistency

502

(1)

Adding Animation and Special Effects

503

(2)

Completing Slides and Support Materials

505

(6)

Developing a Clear Structure for Slide Presentations

507

(2)

Creating Effective Handouts

509

(1)

Practicing Your Delivery

510

(1)

Giving Presentations Online

511

(1)

Communication Challenges at Hewlett-Packard

512

(1)

Summary of Learning Objectives

513

(1)

Test Your Knowledge

514

(1)

Apply Your Knowledge

514

(1)

Practice Your Knowledge

514

(1)

Expand Your Knowledge

515

(1)

Learn Interactively

515

Communication Miscues---Is PowerPoint Destroying Communication?

499

(5)

Connecting with Technology---Creating High-Octane Presentations

504

(7)

Document Makeover---Improve These Slides

511

(5)

PART 7. WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS

516

Building Careers and Writing Resumes

516

(34)

Communication Close-Up at E*Trade Financial

517

(1)

Building a Career with Your Communication Skills

518

(8)

Understanding Today's Dynamic Workplace

518

(1)

Adapting to Today's Job Market

519

(3)

Securing Employment in Today's Job Market

522

(4)

Preparing Resumes

526

(19)

Planning Your Resume

526

(6)

Writing Your Resume

532

(6)

Completing Your Resume

538

(7)

Communication Challenges at E*Trade Financial

545

(1)

Summary of Learning Objectives

545

(1)

Test Your Knowledge

546

(1)

Apply Your Knowledge

546

(1)

Practice Your Knowledge

546

(2)

Expand Your Knowledge

548

(1)

Learn Interactively

548

Communication Across Cultures---Looking for Work Around the World

521

(13)

Ethics Detective---The Dream Employee?

534

(9)

Document Makeover---Improve This Resume

543

(7)

Applying and Interviewing for Employment

550

Communication Close-Up at Google

551

(1)

Preparing Other Types of Employment Messages

552

(6)

Application Letters

552

(5)

Job-Inquiry Letters

557

(1)

Application Follow-Ups

558

(1)

Understanding the Interviewing Process

558

(6)

The Typical Sequence of Interviews

560

(1)

Common Types of Interviews

560

(1)

What Employers Look for in an Interview

561

(3)

Preparing for a Job Interview

564

(7)

Learn About the Organization

564

(1)

Think Ahead About Questions

565

(3)

Bolster Your Confidence

568

(1)

Polish Your Interview Style

568

(2)

Plan to Look Good

570

(1)

Be Ready When You Arrive

570

(1)

Interviewing for Success

571

(5)

The Warm-Up

571

(1)

The Question-and-Answer Stage

572

(2)

The Close

574

(1)

Interview Notes

575

(1)

Following Up After the Interview

576

(4)

Thank-You Message

576

(1)

Message of Inquiry

577

(1)

Request for a Time Extension

577

(1)

Letter of Acceptance

578

(1)

Letter Declining a Job Offer

579

(1)

Letter of Resignation

579

(1)

Communication Challenges at Google

580

(1)

Summary of Learning Objectives

581

(1)

Test Your Knowledge

582

(1)

Apply Your Knowledge

582

(1)

Practice Your Knowledge

582

(1)

Expand Your Knowledge

583

(1)

Learn Interactively

584

Communicating Across Cultures---Successfully Interviewing Across Borders

565

(7)

Communication Miscues---Talking Yourself out of a Job

572

(5)

Document Makeover---Improve This Letter

577

APPENDIX A. FORMAT AND LAYOUT OF BUSINESS DOCUMENTS

(20)

First Impressions

(1)

Paper

(1)

Customization

(1)

Appearance

(1)

Letters

(11)

Standard Letter Parts

(7)

Additional Letter Parts

(2)

Letter Formats

(2)

Envelopes

(3)

Addressing the Envelope

(1)

Folding to Fit

(1)

International Mail

(1)

Memos

(1)

E-Mail

(2)

Header

(1)

Body

(1)

Reports

(2)

Margins

(1)

Headings

(1)

Spacing and Indentions

(1)

Page Numbers

(1)

APPENDIX B. DOCUMENTATION OF REPORT SOURCES

(6)

Chicago Humanities Style

(3)

In-Text Citation---Chicago Humanities Style

(1)

Bibliography---Chicago Humanities Style

(2)

APA Style

(1)

In-Text Citation---APA Style

(1)

List of References---APA Style

(1)

MLA Style

(3)

In-Text Citation---MLA Style

(1)

List of Works Cited---MLA Style

(3)

Appendix C. Correction Symbols

Content and Style

(1)

Grammar, Mechanics, and Usage

(1)

Proofreading Marks

VIDEO GUIDE: APPLICATIONS AND EXERCISES

(1)

HANDBOOK OF GRAMMAR, MECHANICS, AND USAGE

(1)

Diagnostic Test of English Skills

(2)

Assessment of English Skills

(1)

Essentials of Grammar, Mechanics, and Usage

(11)

Grammar

(1)

Nouns

(1)

Pronouns

(2)

Verbs

(2)

Adjectives

(1)

Adverbs

(1)

Other Parts of Speech

(1)

Sentences

(3)

Punctuation

(3)

Periods

(1)

Question Marks

(1)

Exclamation Points

(1)

Semicolons

(1)

Colons

(1)

Commas

(1)

Dashes

(1)

Hyphens

(1)

Apostrophes

(1)

Quotation Marks

(1)

Parentheses

(1)

Ellipses

(1)

Mechanics

(3)

Capitals

(1)

Underscores and Italics

(1)

Abbreviations

(1)

Numbers

(1)

Word Division

(1)

Vocabulary

Frequently Confused Words

(1)

Frequently Misused Words

(1)

Frequently Misspelled Words

(1)

Transitional Words and Phrases

References

(1)

Acknowledgments

(1)

Organization/Brand/Company Index

(2)

Subject Index

Excerpts

Learn How tie Leading Text Blends with Technology to Create a Total Teaching and Learning Solution Technology now plays a central role in business communication, and technology plays a central role inBusiness Communication Today,too--as both content and pedagogy. The eighth edition builds on 20 years of success with an extensive revision that integrates every vital form of technology that students will be expected to use on the job. Technology is part of this book's mission to provide students with a solid background in communication fundamentals, a realistic look at the challenges of working in today's demanding business environment, and the skills they need to compete and succeed. From the opening chapter on communication concepts to the closing discussion of employment interviewing,Business Communication Todayhelps students use technology wisely, work quickly under time and budget constraints, and communicate with close attention to ethics and etiquette. Moreover, onlyBusiness Communication Todayhelps instructors and students take full advantage of new advances in technology that can have a highly positive effect on learning. The blending of this textbook with technology, such as its "Document Makeovers" that are presented in an engaging multimedia environment, OneKey learning modules, and interactive website, make the text the most effective teaching and learning tool you'll find for a business communication course. Because of its vivid insights into real-world communication situations and lively, conversational writing style, this text holds the interest of students and teachers alike. In the two decades since the first edition was published, millions of students have learned about business communication fromBusiness Communication Today.The text has been awarded the prestigious Award of Excellence by the Text and Academic Authors Association and is the leading text in the field. This textbook offers an extraordinary number of devices to simplify teaching, promote active learning, stimulate critical thinking, and develop career skills. As you'll see on the pages that follow, this edition of the text with its high-tech supplements make classes livelier, more relevant, and more enjoyable. NEW CONTENT IN THIS EDITION Integrated Approach to Technology Technology is woven into the fabric of this book in every chapter to illustrate the changing ways people are communicating with each other. Students are introduced to the pervasive role of communication technology in a special four-page photo essay in Chapter 1, "Powerful Tools for Communicating Effectively." These cutting-edge topics throughout the book include the following: computer animation corporate blogs digital rights electronic documents electronic forms electronic presentations electronic resume production e-mail e-portfolios extranets graphic design software groupware and shared online workspaces idea-generation and document-planning software image processing tools instant messaging interactive media Internet telephony (VoIP) Intranets linked and embedded documents multimedia documents multimedia presentations online chat systems for sales and customer support online research techniques online survey tools proposal-writing software resume scanning systems RSS newsfeeds search and metasearch engines security and privacy concerns in electronic media (including e-mail hygiene) social networking applications streaming media templates and stylesheets translation software videoconferencing and telepresence virtual agents and bots virtual private networks (VPNs) web directories w

Business Communication Today

9780131478459

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