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Business Communication Today,9780131478459
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Business Communication Today

by ;
Edition:
9th
ISBN13:

9780131478459

ISBN10:
0131478451
Format:
Hardcover
Pub. Date:
1/1/2008
Publisher(s):
Prentice Hall

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Summary

A book that addresses the need for skills-building in todayrs"s competitive business environment, Business Communication Todayhas been completely revised and reworked to provide the most cutting-edge information available on the market. Combining a solid foundation of communication fundamentals with practical advice and insights, readers will be effectively prepared for the challenges theyrs"ll face when entering the job market. Thorough coverage and thoughtful integration of business communication technology sets this book apart from the competition. Every essential technology is covered, successfully demonstrating the importance of business etiquette, teamwork, proper short communication (memos, email, instant messaging, etc.), and effective business reports and proposals. An especially useful tool for those entering the job market, this book is also a must-read for corporate trainers, office managers, and others that need to utilize effective communications on a day-to-day basis.

Table of Contents

Preface xv
PART 1. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION
2(84)
Achieving Success Through Effective Business Communication
2(30)
Communication Close-Up at American Airlines Credit Union
3(1)
Achieving Success in Today's Competitive Environment
4(6)
What Employers Expect from You
5(1)
Characteristics of Effective Communication
6(2)
Communication in Organizational Settings
8(2)
Understanding Why Business Communication Is Unique
10(3)
The Globalization of Business and the Increase in Workforce Diversity
10(1)
The Increasing Value of Business Information
11(1)
The Pervasiveness of Technology
11(1)
The Evolution of Organizational Structures
11(1)
The Growing Reliance on Teamwork
12(1)
The Barriers to Effective Communication
12(1)
Communicating More Effectively on the Job
13(3)
Minimizing Distractions
13(1)
Adopting an Audience-Centered Approach
14(1)
Fine-Tuning Your Business Communication Skills
15(1)
Giving---and Responding to---Constructive Feedback
15(1)
Being Sensitive to Business Etiquette
15(1)
Using Technology to Improve Business Communication
16(7)
Keeping Technology in Perspective
22(1)
Using Technological Tools Productively
22(1)
Spending Time and Money on Technology Wisely
23(1)
Reconnecting with People Frequently
23(1)
Making Ethical Communication Choices
23(4)
Distinguishing Ethical Dilemmas from Ethical Lapses
24(1)
Ensuring Ethical Communication
24(3)
Communication Challenges at AACU
27(1)
Summary of Learning Objectives
27(1)
Test Your Knowledge
28(1)
Apply Your Knowledge
28(1)
Practice Your Knowledge
28(2)
Expand Your Knowledge
30(1)
Learn Interactively
30
Communication Miscues---The High Cost of Failure
5(12)
Connecting with Technology---Extreme Telecommuting
17(1)
Powerful Tools for Communicating Effectively
18(7)
Document Makeover---Improve This Memo
25(7)
Communicating in Teams and Mastering Listening and Nonverbal Communication
32(28)
Communication Close-Up at The Container Store
33(1)
Improving Your Performance in Teams
34(7)
Advantages and Disadvantages of Teams
34(1)
Team Communication
35(1)
Group Dynamics
36(3)
Etiquette in Team Settings
39(2)
Making Your Meetings More Productive
41(8)
Preparing for Meetings
42(1)
Leading and Participating in Meetings
42(2)
Using Meeting Technologies
44(5)
Improving Your Listening Skills
49(3)
Recognizing Different Types of Listening
49(1)
Understanding the Listening Process
50(1)
Overcoming Barriers to Effective Listening
50(2)
Improving Your Nonverbal Communication Skills
52(3)
Recognizing Nonverbal Communication
53(1)
Using Nonverbal Communication Effectively
54(1)
Communication Challenges at The Container Store
55(1)
Summary of Learning Objectives
56(1)
Test Your Knowledge
57(1)
Apply Your Knowledge
57(1)
Practice Your Knowledge
57(1)
Expand Your Knowledge
58(1)
Learn Interactively
59
Ethics Detective---Taking Credit Where Credit Isn't Due: When ``We'' Turns into ``I''
39(2)
Document Makeover---Improve This E-Mail Message
41(12)
Communicating Across Cultures---Actions Speak Louder Than Words All Around the World
53(7)
Communicating Interculturally
60(26)
Communication Close-Up at E-SoftSys
61(1)
Understanding the Opportunities and Challenges of Intercultural Communication
62(2)
The Opportunities in a Global Marketplace
62(1)
The Advantages of a Multicultural Workforce
62(1)
The Challenges of Intercultural Communication
63(1)
Enhancing Your Intercultural Sensitivity
64(9)
Understanding the Concept of Culture
64(1)
Overcoming Ethnocentrism and Stereotyping
65(1)
Recognizing Cultural Variations
66(7)
Improving Intercultural Communication Skills
73(9)
Studying Other Cultures
73(1)
Studying Other Languages
74(1)
Respecting Preferences for Communication Style
75(1)
Writing Clearly
76(1)
Speaking Clearly
77(3)
Listening Carefully
80(1)
Using Interpreters, Translators, and Translation Software
80(1)
Helping Others Adapt to Your Culture
81(1)
Communication Challenges at E-SoftSys
82(1)
Summary of Learning Objectives
83(1)
Test Your Knowledge
83(1)
Apply Your Knowledge
84(1)
Practice Your Knowledge
84(1)
Expand Your Knowledge
85(1)
Learn Interactively
85
Communicating Across Cultures---Test Your Intercultural Knowledge
67(14)
Connecting with Technology---The Gist of Machine Translation
81(1)
Document Makeover---Improve This Letter
82(4)
PART 2. APPLYING THE THREE-STEP WRITING PROCESS
86(94)
Planning Business Messages
86(30)
Communication Close-Up at the Complete Idiot's Guides
87(1)
Understanding the Three-Step Writing Process
88(2)
Optimizing Your Writing Time
89(1)
Planning Effectively
89(1)
Analyzing Your Situation
90(2)
Defining Your Purpose
90(1)
Developing an Audience Profile
91(1)
Gathering Information
92(3)
Uncovering Audience Needs
93(1)
Providing Required Information
93(2)
Selecting the Right Medium
95(5)
Oral Media
95(1)
Written Media
96(1)
Electronic Media
97(2)
Factors to Consider When Choosing Media
99(1)
Organizing Your Information
100(11)
Recognizing the Importance of Good Organization
101(2)
Defining Your Main Idea
103(1)
Limiting Your Scope
104(1)
Choosing Between Direct and Indirect Approaches
105(2)
Outlining Your Content
107(4)
Communication Challenges at The Complete Idiot's Guides
111(1)
Summary of Learning Objectives
111(1)
Test Your Knowledge
112(1)
Apply Your Knowledge
112(1)
Practice Your Knowledge
113(2)
Expand Your Knowledge
115(1)
Learn Interactively
115
Ethics Detective---Telling Only Half the Story
95(12)
Document Makeover---Improve This Letter
107(1)
Connecting with Technology---Create and Collaborate with Powerful Outlining Tools
108(8)
Writing Business Messages
116(34)
Communication Close-Up at Algenix
117(1)
Adapting to Your Audience
118(12)
Being Sensitive to Your Audience's Needs
118(5)
Building Strong Relationships with Your Audience
123(3)
Controlling Your Style and Tone
126(4)
Composing Your Message
130(9)
Choosing Strong Words
130(4)
Creating Effective Sentences
134(2)
Crafting Coherent Paragraphs
136(3)
Using Technology to Compose and Shape Your Messages
139(5)
Composing Effective E-Mail Messages
139(3)
Shaping Your Documents with Word Processing Tools
142(2)
Communication Challenges at Algenix
144(1)
Summary of Learning Objectives
145(1)
Test Your Knowledge
146(1)
Apply Your Knowledge
146(1)
Practice Your Knowledge
146(3)
Expand Your Knowledge
149(1)
Learn Interactively
149
Document Makeover---Improve This Letter
125(4)
Communicating Across Cultures---Communicating with a Global Audience on the Web
129(2)
Communication Miscues---When Words Kill: Hidden Dangers in Food Labels
131(19)
Completing Business Messages
150(30)
Communication Close-Up at Rolling Stone
151(1)
Moving Beyond Your First Draft
152(1)
Revising Your Message
152(13)
Evaluating Your Content, Organization, Style, and Tone
154(1)
Reviewing for Readability
155(3)
Editing for Clarity and Conciseness
158(4)
Using Technology to Revise Your Message
162(3)
Producing Your Message
165(6)
Adding Graphics, Sound, Video, and Hypertext
165(1)
Designing for Readability
165(5)
Using Technology to Produce Your Message
170(1)
Proofreading Your Message
171(1)
Distributing Your Message
172(2)
Communication Challenges at Rolling Stone
174(1)
Summary of Learning Objectives
175(1)
Test Your Knowledge
176(1)
Apply Your Knowledge
176(1)
Practice Your Knowledge
176(3)
Expand Your Knowledge
179(1)
Learn Interactively
179
Document Makeover---Improve This Letter
162(4)
Connecting with Technology---Linking to Endless Information
166(8)
Communication Miscues---Sending Messages Where They Don't Belong
174(6)
PART 3. WRITING LETTERS, MEMOS, E-MAILS, AND INSTANT MESSAGES
180(120)
Writing Routine and Positive Messages
180(40)
Communication Close-Up at Cone, Inc.
181(1)
Using the Three-Step Writing Process for Routine and Positive Messages
182(2)
Step 1: Plan Your Message
182(1)
Step 2: Write Your Message
182(1)
Step 3: Complete Your Message
183(1)
Making Routine Requests
184(7)
Strategy for Routine Requests
184(1)
Common Examples of Routine Requests
185(6)
Sending Routine Replies and Positive Messages
191(16)
Strategy for Routine Replies and Positive Messages
191(2)
Common Examples of Routine Replies and Positive Messages
193(14)
Communication Challenges at Cone, Inc.
207(1)
Summary of Learning Objectives
207(1)
Test Your Knowledge
208(1)
Apply Your Knowledge
208(1)
Practice Your Knowledge
208(2)
Expand Your Knowledge
210(1)
Learn Interactively
210
Communicating Across Cultures---How Direct Is Too Direct?
183(10)
Document Makeover---Improve This E-Mail Message
193(8)
Ethics Detective---Inflating the Truth for a Friend
201(19)
Writing Negative Messages
220(42)
Communication Close-Up at Agilent Technologies
221(1)
Using the Three-Step Writing Process for Negative Messages
222(2)
Step 1: Plan Your Message
222(1)
Step 2: Write Your Message
223(1)
Step 3: Complete Your Message
224(1)
Developing Negative Messages
224(9)
Choosing the Best Approach
224(7)
Adapting to Your Audience
231(1)
Maintaining High Standards of Ethics and Etiquette
232(1)
Exploring Common Examples of Negative Messages
233(14)
Sending Negative Messages on Routine Business Matters
233(7)
Sending Negative Organizational News
240(3)
Sending Negative Employment Messages
243(4)
Communication Challenges at Agilent Technologies
247(1)
Summary of Learning Objectives
248(1)
Test Your Knowledge
249(1)
Apply Your Knowledge
249(1)
Practice Your Knowledge
249(1)
Expand Your Knowledge
250(1)
Learn Interactively
251
Ethics Detective---Soft-Selling Bad News
233(1)
Document Makeover---Improve This Memo
233(9)
Connecting with Technology---Controlling Rumors Online
242(20)
Writing Persuasive Messages
262(38)
Communication Close-Up at Mark Burnett Productions
263(1)
Using the Three-Step Writing Process for Persuasive Messages
264(5)
Step 1: Plan Your Message
264(3)
Step 2: Write Your Message
267(2)
Step 3: Complete Your Message
269(1)
Developing Persuasive Messages
269(19)
Persuasive Business Messages
270(6)
Common Examples of Persuasive Business Messages
276(3)
Marketing and Sales Messages
279(7)
Common Examples of Marketing and Sales Messages
286(2)
Communication Challenges at Mark Burnett Productions
288(1)
Summary of Learning Objectives
288(1)
Test Your Knowledge
289(1)
Apply Your Knowledge
289(1)
Practice Your Knowledge
289(1)
Expand Your Knowledge
290(1)
Learn Interactively
291
Ethics Detective---The Case of Incredible Credibility
270(6)
Document Makeover---Improve This E-Mail Message
276(8)
Connecting with Technology---The Power and Persuasion of Interactive Sales Tools
284(16)
PART 4. FINDING AND COMMUNICATING INFORMATION
300(58)
Finding, Evaluating, and Processing Information
300(30)
Communication Close-Up at Toyota Scion
301(1)
Supporting Your Messages with Solid Research
302(1)
Planning Your Research
303(3)
Maintaining Ethics and Etiquette in Your Research
303(1)
Familiarizing Yourself with the Subject
304(1)
Identifying Information Gaps
304(1)
Prioritizing Research Needs
305(1)
Locating Data and Information
306(14)
Evaluating Sources
306(1)
Gathering Secondary Research
307(8)
Documenting Your Sources
315(1)
Gathering Primary Research
315(5)
Processing Data and Information
320(3)
Quoting, Paraphrasing, and Summarizing
320(1)
Analyzing Your Data
320(3)
Applying Your Findings
323(1)
Summarizing Your Research
323(1)
Drawing Conclusions
324(1)
Making Recommendations
324(1)
Managing Information
324(1)
Communication Challenges at Toyota Scion
325(1)
Summary of Learning Objectives
326(1)
Test Your Knowledge
326(1)
Apply Your Knowledge
326(1)
Practice Your Knowledge
327(1)
Expand Your Knowledge
328(1)
Learn Interactively
329
Communication Miscues---The Art of the Question
318(1)
Document Makeover---Improve This List of Interview Questions
319(2)
Ethics Detective---Finding What You're Looking For
321(9)
Communicating Information Through Visuals
330(28)
Communication Close-Up at Stone Yamashita Partners
331(1)
Gaining an Advantage with Visuals
332(2)
Identifying Points to Illustrate
333(1)
Maintaining a Balance Between Illustrations and Words
334(1)
Selecting the Right Visuals
334(12)
Presenting Data
334(8)
Presenting Information, Concepts, and Ideas
342(4)
Designing Visuals for Reports and Presentations
346(7)
Understanding Graphic Design Principles
347(1)
Integrating Visuals into Your Text
348(2)
Checking Over Visuals
350(3)
Communication Challenges at Stone Yamashita Partners
353(1)
Summary of Learning Objectives
353(1)
Test Your Knowledge
354(1)
Apply Your Knowledge
354(1)
Practice Your Knowledge
354(3)
Expand Your Knowledge
357(1)
Learn Interactively
357
Connecting with Technology---Forecasting the Future
338(11)
Document Makeover---Improve This Report Summary and Visuals
349(3)
Ethics Detective---Hiding Behind the Numbers
352(6)
PART 5. PLANNING, WRITING, AND COMPLETING REPORTS AND PROPOSALS
358(108)
Planning Reports and Proposals
358(32)
Communication Close-Up at Kenwood USA
359(1)
Creating Effective Reports and Proposals
360(1)
Applying the Three-Step Writing Process to Reports and Proposals
361(7)
Analyzing the Situation
361(3)
Gathering Information
364(1)
Selecting the Right Medium
364(1)
Organizing Your Information
365(3)
Planning Informational Reports
368(3)
Organizational Strategies for Informational Reports
370(1)
Effective Informational Reports: An Example
370(1)
Planning Analytical Reports
371(9)
Organizational Strategies for Analytical Reports
374(5)
Effective Analytical Reports: An Example
379(1)
Planning Proposals
380(5)
Organizational Strategies for Proposals
383(1)
Effective Proposals: An Example
383(2)
Communication Challenges at Kenwood USA
385(1)
Summary of Learning Objectives
386(1)
Test Your Knowledge
386(1)
Apply Your Knowledge
386(1)
Practice Your Knowledge
387(2)
Expand Your Knowledge
389(1)
Learn Interactively
389
Document Makeover---Improve This Report
370(3)
Communication Miscues---Suspect Reports Damage Wall Street Reputations
373(9)
Connecting with Technology---Proposals Get a Software Assist
382(8)
Writing Reports and Proposals
390(28)
Communication Close-Up at OMD Worldwide
391(1)
Writing Reports and Proposals
392(1)
Adapting to Your Audience
392(3)
Being Sensitive to Your Audience's Needs
392(1)
Building Strong Relationships with Your Audience
392(1)
Controlling Your Style and Tone
393(2)
Composing Reports and Proposals
395(14)
Drafting Report Content
397(4)
Drafting Proposal Content
401(3)
Establishing a Consistent Time Perspective
404(1)
Helping Readers Find Their Way
405(4)
Using Technology to Craft Reports and Proposals
409(2)
Communication Challenges at OMD Worldwide
411(1)
Summary of Learning Objectives
411(1)
Test Your Knowledge
412(1)
Apply Your Knowledge
412(1)
Practice Your Knowledge
412(2)
Expand Your Knowledge
414(1)
Learn Interactively
415
Communication Miscues---Microsoft Slip Magnifies Criticism
394(9)
Ethics Detective---Overselling the Solution
403(5)
Document Makeover---Improve This Policy Report
408(10)
Completing Reports and Proposals
418(48)
Communication Close-Up at the Bill and Melinda Gates Foundation
419(1)
Completing Reports and Proposals
420(1)
Revising Your Reports and Proposals
420(1)
Producing Your Reports and Proposals
421(28)
Components of a Formal Report
421(26)
Components of a Formal Proposal
447(2)
Proofreading Your Reports and Proposals
449(3)
Distributing Your Reports and Proposals
452(1)
Writing Requests for Proposals
453(2)
Communication Challenges at the Bill and Melinda Gates Foundation
455(1)
Summary of Learning Objectives
455(1)
Test Your Knowledge
456(1)
Apply Your Knowledge
456(1)
Practice Your Knowledge
456(1)
Expand Your Knowledge
457(1)
Learn Interactively
457
Report Writer's Notebook---Analyzing a Formal Report
423(25)
Document Makeover---Improve This Executive Summary
448(5)
Communication Miscues---Error-Riddled Study Guides Embarrass School District
453(13)
PART 6. DESIGNING AND DELIVERING ORAL PRESENTATIONS
466(50)
Planning, Writing, and Completing Oral Presentations
466(26)
Communication Close-Up at Fitch
467(1)
Building Your Career with Oral Presentations
468(1)
Adapting the Three-Step Process for Oral Presentations
468(1)
Step 1: Planning Your Presentation
469(6)
Analyzing the Situation
469(1)
Selecting the Right Medium
470(2)
Organizing Your Presentation
472(3)
Step 2: Writing Your Presentation
475(7)
Adapting to Your Audience
475(2)
Composing Your Presentation
477(5)
Step 3: Completing Your Presentation
482(6)
Mastering the Art of Delivery
482(1)
Preparing to Speak
483(1)
Overcoming Anxiety
483(2)
Handling Questions Responsively
485(3)
Communication Challenges at Fitch
488(1)
Summary of Learning Objectives
488(1)
Test Your Knowledge
489(1)
Apply Your Knowledge
489(1)
Practice Your Knowledge
489(1)
Expand Your Knowledge
490(1)
Learn Interactively
491
Communicating Across Cultures---Five Tips for Making Presentations Around the World
470(12)
Document Makeover---Improve This Speech
482(3)
Communication Miscues---Recovering from Disasters
485(7)
Enhancing Presentations with Slides and Transparencies
492(24)
Communication Close-Up at Hewlett-Packard
493(1)
Planning Your Presentation Visuals
494(2)
Selecting the Type of Visuals to Use
494(1)
Enhancing Your Presentations with Effective Visuals
495(1)
Creating Effective Slides
496(9)
Writing Readable Content
496(1)
Modifying Graphics for Slides
497(2)
Selecting Design Elements
499(3)
Achieving Design Consistency
502(1)
Adding Animation and Special Effects
503(2)
Completing Slides and Support Materials
505(6)
Developing a Clear Structure for Slide Presentations
507(2)
Creating Effective Handouts
509(1)
Practicing Your Delivery
510(1)
Giving Presentations Online
511(1)
Communication Challenges at Hewlett-Packard
512(1)
Summary of Learning Objectives
513(1)
Test Your Knowledge
514(1)
Apply Your Knowledge
514(1)
Practice Your Knowledge
514(1)
Expand Your Knowledge
515(1)
Learn Interactively
515
Communication Miscues---Is PowerPoint Destroying Communication?
499(5)
Connecting with Technology---Creating High-Octane Presentations
504(7)
Document Makeover---Improve These Slides
511(5)
PART 7. WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS
516
Building Careers and Writing Resumes
516(34)
Communication Close-Up at E*Trade Financial
517(1)
Building a Career with Your Communication Skills
518(8)
Understanding Today's Dynamic Workplace
518(1)
Adapting to Today's Job Market
519(3)
Securing Employment in Today's Job Market
522(4)
Preparing Resumes
526(19)
Planning Your Resume
526(6)
Writing Your Resume
532(6)
Completing Your Resume
538(7)
Communication Challenges at E*Trade Financial
545(1)
Summary of Learning Objectives
545(1)
Test Your Knowledge
546(1)
Apply Your Knowledge
546(1)
Practice Your Knowledge
546(2)
Expand Your Knowledge
548(1)
Learn Interactively
548
Communication Across Cultures---Looking for Work Around the World
521(13)
Ethics Detective---The Dream Employee?
534(9)
Document Makeover---Improve This Resume
543(7)
Applying and Interviewing for Employment
550
Communication Close-Up at Google
551(1)
Preparing Other Types of Employment Messages
552(6)
Application Letters
552(5)
Job-Inquiry Letters
557(1)
Application Follow-Ups
558(1)
Understanding the Interviewing Process
558(6)
The Typical Sequence of Interviews
560(1)
Common Types of Interviews
560(1)
What Employers Look for in an Interview
561(3)
Preparing for a Job Interview
564(7)
Learn About the Organization
564(1)
Think Ahead About Questions
565(3)
Bolster Your Confidence
568(1)
Polish Your Interview Style
568(2)
Plan to Look Good
570(1)
Be Ready When You Arrive
570(1)
Interviewing for Success
571(5)
The Warm-Up
571(1)
The Question-and-Answer Stage
572(2)
The Close
574(1)
Interview Notes
575(1)
Following Up After the Interview
576(4)
Thank-You Message
576(1)
Message of Inquiry
577(1)
Request for a Time Extension
577(1)
Letter of Acceptance
578(1)
Letter Declining a Job Offer
579(1)
Letter of Resignation
579(1)
Communication Challenges at Google
580(1)
Summary of Learning Objectives
581(1)
Test Your Knowledge
582(1)
Apply Your Knowledge
582(1)
Practice Your Knowledge
582(1)
Expand Your Knowledge
583(1)
Learn Interactively
584
Communicating Across Cultures---Successfully Interviewing Across Borders
565(7)
Communication Miscues---Talking Yourself out of a Job
572(5)
Document Makeover---Improve This Letter
577
APPENDIX A. FORMAT AND LAYOUT OF BUSINESS DOCUMENTS
1(20)
First Impressions
1(1)
Paper
1(1)
Customization
1(1)
Appearance
2(1)
Letters
2(11)
Standard Letter Parts
2(7)
Additional Letter Parts
9(2)
Letter Formats
11(2)
Envelopes
13(3)
Addressing the Envelope
13(1)
Folding to Fit
14(1)
International Mail
15(1)
Memos
16(1)
E-Mail
17(2)
Header
17(1)
Body
18(1)
Reports
19(2)
Margins
19(1)
Headings
19(1)
Spacing and Indentions
19(1)
Page Numbers
20(1)
APPENDIX B. DOCUMENTATION OF REPORT SOURCES
21(6)
Chicago Humanities Style
21(3)
In-Text Citation---Chicago Humanities Style
21(1)
Bibliography---Chicago Humanities Style
22(2)
APA Style
24(1)
In-Text Citation---APA Style
24(1)
List of References---APA Style
24(1)
MLA Style
24(3)
In-Text Citation---MLA Style
24(1)
List of Works Cited---MLA Style
24(3)
Appendix C. Correction Symbols
27
Content and Style
27(1)
Grammar, Mechanics, and Usage
28(1)
Proofreading Marks
29
VIDEO GUIDE: APPLICATIONS AND EXERCISES
1(1)
HANDBOOK OF GRAMMAR, MECHANICS, AND USAGE
1(1)
Diagnostic Test of English Skills
1(2)
Assessment of English Skills
3(1)
Essentials of Grammar, Mechanics, and Usage
3(11)
Grammar
3(1)
Nouns
3(1)
Pronouns
4(2)
Verbs
6(2)
Adjectives
8(1)
Adverbs
9(1)
Other Parts of Speech
10(1)
Sentences
11(3)
Punctuation
14(3)
Periods
14(1)
Question Marks
14(1)
Exclamation Points
14(1)
Semicolons
15(1)
Colons
15(1)
Commas
15(1)
Dashes
16(1)
Hyphens
16(1)
Apostrophes
16(1)
Quotation Marks
17(1)
Parentheses
17(1)
Ellipses
17(1)
Mechanics
17(3)
Capitals
17(1)
Underscores and Italics
18(1)
Abbreviations
19(1)
Numbers
19(1)
Word Division
20(1)
Vocabulary
20
Frequently Confused Words
20(1)
Frequently Misused Words
21(1)
Frequently Misspelled Words
22(1)
Transitional Words and Phrases
23
References 1(1)
Acknowledgments 1(1)
Organization/Brand/Company Index 1(2)
Subject Index 3

Excerpts

Learn How tie Leading Text Blends with Technology to Create a Total Teaching and Learning Solution Technology now plays a central role in business communication, and technology plays a central role inBusiness Communication Today,too--as both content and pedagogy. The eighth edition builds on 20 years of success with an extensive revision that integrates every vital form of technology that students will be expected to use on the job. Technology is part of this book's mission to provide students with a solid background in communication fundamentals, a realistic look at the challenges of working in today's demanding business environment, and the skills they need to compete and succeed. From the opening chapter on communication concepts to the closing discussion of employment interviewing,Business Communication Todayhelps students use technology wisely, work quickly under time and budget constraints, and communicate with close attention to ethics and etiquette. Moreover, onlyBusiness Communication Todayhelps instructors and students take full advantage of new advances in technology that can have a highly positive effect on learning. The blending of this textbook with technology, such as its "Document Makeovers" that are presented in an engaging multimedia environment, OneKey learning modules, and interactive website, make the text the most effective teaching and learning tool you'll find for a business communication course. Because of its vivid insights into real-world communication situations and lively, conversational writing style, this text holds the interest of students and teachers alike. In the two decades since the first edition was published, millions of students have learned about business communication fromBusiness Communication Today.The text has been awarded the prestigious Award of Excellence by the Text and Academic Authors Association and is the leading text in the field. This textbook offers an extraordinary number of devices to simplify teaching, promote active learning, stimulate critical thinking, and develop career skills. As you'll see on the pages that follow, this edition of the text with its high-tech supplements make classes livelier, more relevant, and more enjoyable. NEW CONTENT IN THIS EDITION Integrated Approach to Technology Technology is woven into the fabric of this book in every chapter to illustrate the changing ways people are communicating with each other. Students are introduced to the pervasive role of communication technology in a special four-page photo essay in Chapter 1, "Powerful Tools for Communicating Effectively." These cutting-edge topics throughout the book include the following: computer animation corporate blogs digital rights electronic documents electronic forms electronic presentations electronic resume production e-mail e-portfolios extranets graphic design software groupware and shared online workspaces idea-generation and document-planning software image processing tools instant messaging interactive media Internet telephony (VoIP) Intranets linked and embedded documents multimedia documents multimedia presentations online chat systems for sales and customer support online research techniques online survey tools proposal-writing software resume scanning systems RSS newsfeeds search and metasearch engines security and privacy concerns in electronic media (including e-mail hygiene) social networking applications streaming media templates and stylesheets translation software videoconferencing and telepresence virtual agents and bots virtual private networks (VPNs) web directories w


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