9781591391135

Business Communication

  • ISBN13:

    9781591391135

  • ISBN10:

    159139113X

  • Format: Paperback
  • Copyright: 2003-07-01
  • Publisher: Perseus Distribution Services

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Summary

Effective communication is a vital skill for everyone in business today. Great communicators have a distinct advantage in building influence and jumpstarting their careers. This practical guide offers readers a clear and comprehensive overview on how to communicate effectively for every business situation, from sensitive feedback to employees to persuasive communications for customers. It offers advice for improving writing skills, oral presentations, and one-on-one dealings with others. Contents include: Understanding the optimal "medium" to present information Learning the best timing to deliver a message Delivering an effective presentation Drafting proposals Writing effective e-mails Improving self-editing skills Plus, readers can access free interactive tools on the Harvard Business Essentials companion web site. Series Adviser: Mary Munter Professor Mary Munter has taught management communication for over twenty-five years, for seven years at the Stanford Graduate School of Business and since 1983 at the Tuck School of Business at Dartmouth. Professor Munter is considered one of the leaders in the management communication field. Among her publications is Guide to Managerial Communication-recently published in its sixth edition and named "one of the five best business books" by the Wall Street Journal. She has also published many other articles and books and consulted with over ninety corporate and not-for-profit clients. Harvard Business Essentials The Reliable Source for Busy Managers The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.

Author Biography

Richard Luecke has authored or developed over thirty books and dozens of articles on a wide range of business subjects. He has an M.B.A. from the University of St. Thomas

Table of Contents

Introduction ix
1 Good Writing 1(16)
It Begins with Principles
Have a Clear Purpose
2(1)
Be Audience Focused
3(3)
State Your Key Message Clearly
6(1)
Stay on Topic
6(2)
Observe Economy of Words
8(1)
Use Simple Sentences
9(2)
Consider Your Delivery Strategy
11(3)
Summing Up
14(3)
2 Start-Up Strategies 17(12)
Your Launch Point
Questioning Method
18(2)
Traditional Outline Method
20(2)
Brainstorm Outline Method
22(3)
Free Writing Method
25(1)
Scoping Your Project
26(1)
Summing Up
27(2)
3 The First Draft 29(14)
Getting It Down
Get It Down First
30(2)
Build on Strong Paragraphs
32(4)
Create Transitions
36(2)
Use Design Elements to Lighten the Reader's Load
38(3)
Summing Up
41(2)
4 Getting It Right 43(18)
The Editing Craft
Editing for Content
44(3)
Editing for Style
47(4)
Tighten and Sharpen Those Sentences
51(5)
Editing for Accuracy
56(3)
Summing Up
59(2)
5 Everyday Writing 61(18)
Memos, Letters, and E-mail
Writing Effective Memos
62(5)
Business Letters That Do the Job
67(5)
Making the Most of E-mail
72(5)
Summing Up
77(2)
6 Presentations 79(16)
Timeless Principles
Presentations: The Greek Way
80(5)
Four Rhetorical Devices
85(2)
Three Learning Styles
87(3)
Aim for the Head and the Heart
90(3)
Summing Up
93(2)
7 Backstage 95(12)
Preparing Your Presentation
Step 1: Define Your Objective
96(1)
Step 2: Understand the Audience
97(1)
Step 3: Decide What to Say
98(1)
Step 4: Get Organized
99(2)
Step 5: Develop Effective Visuals
101(3)
Step 6: Rehearse
104(1)
Summing Up
105(2)
8 Show Time 107(14)
Making an Effective Delivery
Speaking Effectively
108(1)
Projecting a Positive Image
109(1)
Keeping the Audience Engaged
110(2)
Handling Questions
112(4)
Making Group Presentations
116(1)
Dealing with Stage Fright
117(1)
Evaluating Your Presentation
118(1)
Summing Up
119(2)
9 Dialogue 121(12)
The Ultimate Communication
Understanding the Other Person
123(1)
Seeing Yourself (or Your Company) from the Other Person's Perspective
124(2)
Creating Dialogue
126(5)
Summing Up
131(2)
Appendix A 133(6)
Useful Implementation Tools
Appendix B 139(4)
Writing the Perfect Job Application Cover Letter
Appendix C 143(8)
Commonsense Rules for Presentation Visuals
Notes 151(2)
Glossary 153(2)
For Further Reading 155(2)
Index 157(4)
About the Subject Adviser 161(1)
About the Writer 162

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