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Business : Connecting Principles to Practice,9780078023125

Business : Connecting Principles to Practice

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Business: Connecting Principles to Practice is the first text to integrate Connect content into the chapters. This title brings an exciting combination of a market-leading text, the #1 author team in the course, and technology resources that are unmatched. Connect resources with this text include: LearnSmart, Interactive Presentations, and Interactive Applications for every chapter.

Table of Contents

Part 1 Business Trends: Cultivating a Business in Diverse, Global Environments

1 Taking Risks and Making Profits within the Dynamic Business Environment

2 Understanding How Economics Affects Business

3 Doing Business in Global Markets

4 Demanding Ethical and Socially Responsible Behavior

Part 2 Business Ownership: Starting a Small Business

5 How to Form a Business

6 Entrepreneurship and Starting a Small Business

Part 3 Business Management: Empowering Employees to Satisfy Customers

7 Management and Leadership

8 Adapting Organizations to Today’s Markets

9 Production and Operations Management

Part 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services

10 Motivating Employees

11 Human Resource Management: Finding and Keeping the Best Employees

12 Dealing with Employee–Management Issues and Relationships

Part 5 Marketing: Developing and Implementing Customer-Oriented Marketing Plans

13 Marketing: Helping Buyers Buy

14 Developing and Pricing Goods and Services

15 Distributing Products

16 Using Effective Promotions

Part 6 Managing Financial Resources

17 Understanding Accounting and Financial Information

18 Financial Management

19 Using Securities Markets for Financing and Investing Opportunities

20 Money, Financial Institutions, and the Federal Reserve

Appendix Working within the Legal Environment

Bonus Chapters (available online only)

A Using Technology to Manage Information BA

B Managing Risk BB

C Managing Your Personal Finances BC

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