9780078023149

Business: Connecting Principles to Practice

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  • ISBN13:

    9780078023149

  • ISBN10:

    0078023149

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 2/11/2013
  • Publisher: McGraw-Hill Education

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Summary

Business: Connecting Principles to Practice connects students to learning and success, while connecting principles to practice.
The second edition integrates the gold standard content of the #1 text on the market, Understanding Business with Connect, McGraw-Hill's Web-based assignment and assessment platform, to create the tightest textbook/technology solution for the Introduction to Business course.
Students connect to learning and success, and connect the principles of business to practice through the texts student centered approach, design, and market-leading digital products.

Table of Contents

Prologue: Getting Ready for This Course and Your Career

Part 1: Business Trends: Cultivating a Business in Diverse, Global Environments

Chapter 1: Taking Risks and Making Profits within the Dynamic Business Environment

Chapter 2: Understanding How Economics Affects Business

Chapter 3: Doing Business in Global Markets

Chapter 4: Demanding Ethical and Socially Responsible Behavior

Part 2: Business Ownership: Starting a Small Business

Chapter 5 How to Form a Business

Chapter 6 Entrepreneurship and Starting a Small Business

Part 3 Business Management: Empowering Employees to Satisfy Customers

Chapter 7 Management and Leadership

Chapter 8 Adapting Organizations to Today’s Markets

Chapter 9 Production and Operations Management

Part 4 Management of Human Resources: Motivating Employees to Produce QualityGoods and Services

Chapter 10 Motivating Employees

Chapter 11 Human Resource Management: Finding and Keeping the Best Employees

Chapter 12 Dealing with Employee–Management Issues and Relationships

Part 5 Marketing: Developing and Implementing Customer-Oriented Marketing Plans

Chapter 13 Marketing: Helping Buyers Buy

Chapter 14 Developing and Pricing Goods and Services

Chapter 15 Distributing Products

Chapter 16 Using Effective Promotions

Part 6 Managing Financial Resources

Chapter 17 Understanding Accounting and Financial Information

Chapter 18 Financial Management

Chapter 19 Using Securities Markets for Financing and Investing Opportunities

Chapter 20 Money, Financial Institutions, and the Federal Reserve

Epilogue: Getting the Job You Want

Appendix 1 Working within the Legal Environment

Appendix 2 Managing Your Personal Finances

Bonus Chapters (available online only)

A Using Technology to Manage Information

B Managing Risk

C

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