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9781616890186

The Business of Design Balancing Creativity and Profitability

by
  • ISBN13:

    9781616890186

  • ISBN10:

    1616890185

  • Format: Hardcover
  • Copyright: 2011-08-24
  • Publisher: HACHETTE
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List Price: $40.00

Summary

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive and, unlike other lackluster business books, is written and illustrated to captivate a visually thinking audience. For nearly thirty years, consultant Keith Granet has helped design professionals pursue their passion and turn a profit. From billing to branding, client management to marketing and licensing, The Business of Design reveals the tools necessary to create and run a thriving design business in today's ultra-competitive marketplace.

Supplemental Materials

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