Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Preface | p. vii |
Introduction and default positions | p. 1 |
The business developer's mindset | p. 21 |
Business development | p. 23 |
Market orientation | p. 67 |
Innovation, the entrepreneur and entrepreneurial orientation | p. 108 |
Business models and business plans | p. 152 |
The business developer's toolbox | p. 193 |
Strategy and strategic management | p. 195 |
The business environment: value creation I | p. 234 |
Resources and organization design: value creation II | p. 274 |
Value appropriation and property rights | p. 308 |
Crafting and implementing the business plan | p. 343 |
The marketing plan: marketing management and market research | p. 345 |
The organization plan: organizational development and governance | p. 400 |
The finance plan: financial statements, arrangements, and valuation | p. 440 |
Connecting the dots: implementing the business plan | p. 490 |
Index | p. 533 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.