Business Driven Information Systems with Premium Content Card

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  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 9/3/2008
  • Publisher: McGraw-Hill/Irwin
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The Baltzan and Phillips approach in Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. Therefore, every discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes the difficult and often intangible MIS concepts, brings them down to the student's level, and applies them using a hands-on approach to reinforce the concepts. BDIS provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDIS is designed to give students the ability to understand how information technology can be a point of strength in an organization.

Table of Contents

Business Driven Information Systems
Information Systems in Business
Strategic Decision Making
Fundamentals of Information Systems
Ethics and Information Security
IT Architectures
Databases and Data Warehouses
Networks, Telecommunications, and Mobile Technology
Enterprise Information Systems
Operations Management and Supply Chain Management
Customer Relationship Management and Business Intelligence
Enterprise Resource Planning and Collaboration Systems
Developing Information Systems
Systems Development and Project Management
Innovation, Entrepreneurship, and 21st Century
Global Business
Table of Contents provided by Publisher. All Rights Reserved.

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