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The Baltzan and Phillips approach in Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. Therefore, every discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes the difficult and often intangible MIS concepts, brings them down to the student's level, and applies them using a hands-on approach to reinforce the concepts. BDIS provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDIS is designed to give students the ability to understand how information technology can be a point of strength in an organization.
Table of Contents
|Business Driven Information Systems|
|Information Systems in Business|
|Strategic Decision Making|
|Fundamentals of Information Systems|
|Ethics and Information Security|
|Databases and Data Warehouses|
|Networks, Telecommunications, and Mobile Technology|
|Enterprise Information Systems|
|Operations Management and Supply Chain Management|
|Customer Relationship Management and Business Intelligence|
|Enterprise Resource Planning and Collaboration Systems|
|Developing Information Systems|
|Systems Development and Project Management|
|Innovation, Entrepreneurship, and 21st Century|
|Table of Contents provided by Publisher. All Rights Reserved.|