Business Environment in a Global Context

by Harrison, Andrew

• ISBN13: 9780199214006
• ISBN10: 019921400X
• Edition: 1st
• Format: Paperback
• Copyright: 2010-02-28
• Publisher: Oxford University Press

Summary

The global context of this textbook provides a backdrop against which a variety of external elements of the business environment can be viewed. The key issues influencing the environment at different spatial levels are explored, including the impact of globalization. A full complement of pedagogical features are consistently applied throughout the book to support your students and to ensure they benefit fully from the international content. The book is packed with up-to-date examples from the World Cup to no-frills airlines and companies such as Nokia and Ericsson, while covering the latest effects of the global financial crisis. Figures and diagrams are employed throughout the book to bring the concepts of the business environment to life. Opening scenarios are included to catch the reader's attention, and discussion questions, research topics, and case studies encourage discussion and further exploration of topics. A brief introduction to economics is supplied at the end of chapter 1, for those students who require additional support in this area.

Author Biography

Andrew Harrison is Principal Lecturer in Economics at Teesside University, and Visiting Lecturer at the Technical University of Kosice, Slovakia.

Table of Contents

Part One: The Changing Nature of the Business Environment
1. Introduction to the Business Environment
Appendix to Chapter 1: The Basic Economics of Markets
2. The Globalization of Business
3. The Regional Business Environment (Sub-National Regions)
4. The National Business Environment
5. The International Business Environment
Part Two: Key Dimensions of the Business Environment
6. Business Models in Contrasting Cultures
7. Business Ethics and Corporate Responsibility
8. Internationalization of Business in a Changing Environment
9. Markets, Competition and Regulation
10. Technological Change
11. International Risk
12. Key Themes in the Business Environment: Concluding Comments
Part Three: The Geopolitical Context
13. Towards a New Europe
14. Contrasting Developments in the Americas
15. Asia's Economic Potential
16. Africa's Struggle for Reform