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Andrew Harrison has expertly authored this engaging text on the business environment, offering theoretical rigour, along with a truly global focus, and an understanding of the economic dimensions of the subject. The text takes a unique approach exploring the business environment at different spatial levels (global, international, national, and regional), in different dimensions (culture, ethics, internationalization, markets, technology, and risk) and in the main geopolitical regions (Europe, the Americas, Asia, and Africa).
The text is packed with up-to-date case studies that demonstrate how international companies are affected by, and deal with, serious global issues ranging from the Arab uprising to the growing influence of the BRIC countries. Practical insights interspersed in each chapter provide balanced commentary on the key issues and topics discussed, with further research being prompted by related questions.
The text is accompanied by an Online Resource Centre, which includes:
For Students: Chapter and case study updates Emerging issues Annotated web links Ideas for research topics
For Lecturers: Lecture notes PowerPoint slides Assignment scenarios and questions Guidance on discussion questions and cases Figures and tables from the text
Andrew Harrison, Formerly Principal Lecturer in Economics at Teesside University. Visitng Lecturer at the Technical University of Kosice, Slovakia
Andrew Harrison holds qualifications from London, Salford, and Leeds Universities and the Trinity College of Music, London. He began his career in accountancy and held teaching appointments in further education before moving to Teesside University as a Principal Lecturer in Economics. He is a Visiting Lecturer at the Technical University of Kosice, Slovakia and in 2008 he was awarded an honorary doctorate by the University.
Table of Contents
The Business Environment in a Changing World 1. The Business Environment: An Overview 2. The Globalization of the Business Environment 3. The International Business Environment 4. The National Business Environment 5. The Regional Business Environment Key Dimensions of the Business Environment 6. Contrasting Cultures and Business Models 7. Business Ethics and Corporate Responsibility 8. Internationalization of Business in a Changing Environment 9. Markets and Competition 10. Technological Change 11. Risk in the International Environment The Geopolitical Context 12. Europe: Unification, Crisis and Beyond 13. Contrasting Developments in the Americas 14. Asia's Economic Potential 15. Africa's Struggle for Reform