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Business Essentials

by ;
Edition:
7th
ISBN13:

9780132287852

ISBN10:
0132287854
Format:
Paperback
Pub. Date:
1/1/2009
Publisher(s):
Prentice Hall
List Price: $86.66

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What version or edition is this?
This is the 7th edition with a publication date of 1/1/2009.
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  • The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.

Summary

Thisbest-selling bookcontinues to present abrief "no-nonsense "approach to the fundamentals of business that spans the range of all functional areas management, marketing, operations, accounting, information systems, finance, and legal studies.Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues.An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.

Table of Contents

Preface xix
Prologue xxxiv
PART 1 THE CONTEMPORARY BUSINESS WORLD
The U.S. Business Environment
2(34)
Chapter Opening Case
What Goes Up . . . Can Go Even Higher!
2(2)
What's in It for Me?
4(1)
The Concept of Business and the Concept of Profit
5(1)
The External Environments of Business
6(2)
Domestic Business Environment
7(1)
Global Business Environment
7(1)
Technological Environment
7(1)
Political-Legal Environment
7(1)
Sociocultural Environment
8(1)
Economic Environment
8(1)
Economic Systems
8(5)
Factors of Production
8(3)
Types of Economic Systems
11(2)
The Economics of Market Systems
13(5)
Demand and Supply in a Market Economy
13(2)
Private Enterprise and Competition in a Market Economy
15(3)
Economic Indicators
18(11)
Economic Growth, Aggregate Output, and Standard of Living
18(5)
Economic Stability
23(3)
Managing the U.S. Economy
26(3)
End-of-Chapter Features
Summary of Learning Objectives
29(1)
Key Terms
30(1)
Questions and Exercises
31(1)
Building Your Business Skills: Paying the Price of Doing E-Business
32(1)
Exercising Your Ethics: Individual Exercise: Prescribing a Dose of Competitive Medicine
33(1)
Exercising Your Ethics: Team Exercise: Making the Right Decision
34(1)
Video Exercise: Helping Businesses Do Business: U.S. Department of Commerce
35(1)
Business Ethics and Social Responsibility
36(36)
High Seas Dumping
36(2)
What's in It for Me?
38(1)
Ethics in the Workplace
38(8)
Individual Ethics
39(1)
Business and Managerial Ethics
40(1)
Assessing Ethical Behavior
41(2)
Company Practices and Business Ethics
43(3)
Social Responsibility
46(5)
The Stakeholder Model of Responsibility
46(4)
Contemporary Social Consciousness
50(1)
Areas of Social Responsibility
51(8)
Responsibility Toward the Environment
51(3)
Responsibility Toward Customers
54(3)
Responsibility Toward Employees
57(1)
Responsibility Toward Investors
58(1)
Implementing Social Responsibility Programs
59(3)
Approaches to Social Responsibility
60(2)
Managing Social Responsibility Programs
62(1)
Social Responsibility and the Small Business
62(3)
End-of-Chapter Features
Summary of Learning Objectives
65(1)
Key Terms
66(1)
Questions and Exercises
66(1)
Building Your Business Skills: To Lie or Not to Lie: That Is the Question
67(1)
Exercising Your Ethics: Individual Exercise: Taking a Stance
68(1)
Exercising Your Ethics: Team Exercise: Finding the Balance
69(1)
Video Exercise: Doing the Right Thing: American Red Cross
70(2)
Entrepreneurship, New Ventures, and Business Ownership
72(34)
The Competitor from Out of the Blue
72(2)
What's in It for Me?
74(1)
What Is a ``Small'' Business?
74(5)
The Importance of Small Business in the U.S. Economy
75(1)
Popular Areas of Small Business Enterprise
76(3)
Entrepreneurship
79(1)
Entrepreneurial Characteristics
79(1)
Starting and Operating a New Business
80(4)
Crafting A Business Plan
80(1)
Starting the Small Business
81(2)
Financing the Small Business
83(1)
Trends, Successes, and Failures in New Ventures
84(4)
Trends in Small-Business Start-Ups
85(2)
Reasons for Failure
87(1)
Reasons for Success
88(1)
Noncorporate Business Ownership
88(4)
Sole Proprietorships
90(1)
Partnerships
90(1)
Cooperatives
91(1)
Corporations
92(7)
The Corporate Entity
92(1)
Types of Corporations
93(1)
Managing a Corporation
94(2)
Special Issues in Corporate Ownership
96(3)
End-of-Chapter Features
Summary of Learning Objectives
99(2)
Key Terms
101(1)
Questions and Exercises
101(1)
Building Your Business Skills: Working the Internet
102(1)
Exercising Your Ethics: Individual Exercise: Breaking Up Is Hard to Do
103(1)
Exercising Your Ethics: Team Exercise: Public or Private? That Is the Question
103(2)
Video Exercise: Doing Business Privately: Amy's Ice Cream
105(1)
The Global Context of Business
106(34)
Where Does Management Stand on Beer Breaks?
106(2)
What's in It for Me?
108(1)
The Contemporary Global Economy
108(13)
The Major World Marketplaces
109(3)
Trade Agreements and Alliances
112(3)
Import-Export Balances
115(4)
Exchange Rates
119(1)
Forms of Competitive Advantage
120(1)
International Business Management
121(6)
Going International
121(3)
Levels of International Involvement
124(1)
International Organization Structures
125(2)
Barriers to International Trade
127(5)
Social and Cultural Differences
127(1)
Economic Differences
128(1)
Legal and Political Differences
128(4)
End-of-Chapter Features
Summary of Learning Objectives
132(1)
Key Terms
133(1)
Questions and Exercises
133(1)
Building Your Business Skills: Finding Your Place
134(1)
Exercising Your Ethics: Individual Exercise: Paying Heed to Foreign Practices
135(1)
Exercising Your Ethics: Team Exercise: Weighing the Tradeoffs
135(2)
Crafting A Business Plan: Part 1: The Contemporary Business Environment
137(2)
Video Exercise: Globalizing the Long Arm of the Law: Printrak
139(1)
PART 2 THE BUSINESS OF MANAGING
Business Management
140(32)
The Business of Bagging Customers
140(2)
What's in It for Me?
142(1)
Who Are Managers?
142(2)
The Management Process
144(3)
Planning
144(1)
Organizing
145(1)
Leading
145(1)
Controlling
146(1)
Types of Managers
147(3)
Levels of Management
147(1)
Areas of Management
148(2)
Basic Management Skills
150(3)
Technical Skills
150(1)
Human Relations Skills
150(1)
Conceptual Skills
151(1)
Decision-Making Skills
151(1)
Time Management Skills
151(1)
Management Skills for the Twenty-First Century
152(1)
Strategic Management: Setting Goals and Formulating Strategy
153(6)
Setting Business Goals
155(1)
Types of Stategy
156(1)
Formulating Strategy
157(2)
A Hierarchy of Plans
159(1)
Contingency Planning and Crisis Management
159(2)
Contingency Planning
160(1)
Crisis Management
160(1)
Management and the Corporate Culture
161(5)
Communicating the Culture and Managing Change
162(4)
End-of-Chapter Features
Summary of Learning Objectives
166(1)
Key Terms
167(1)
Questions and Exercises
167(1)
Building Your Business Skills: Speaking with Power
168(1)
Exercising Your Ethics: Individual Exercise: Making Room for Alternative Actions
169(1)
Exercising Your Ethics: Team Exercise: Clean Up Now, or Clean Up Later?
169(2)
Video Exercise: Imaginative Management: Creative Age Publications
171(1)
Organizing the Business
172(30)
Cooking Up a New Structure
172(2)
What's in It for Me?
174(1)
What Is Organizational Structure?
174(2)
Organizational Charts
174(1)
Determinants of Organizational Structure
175(1)
The Building Blocks of Organizational Structure
176(4)
Specialization
176(1)
Departmentalization
177(3)
Establishing the Decision-Making Hierarchy
180(5)
Distributing Authority: Centralization and Decentralization
180(3)
The Delegation Process
183(1)
Three Forms of Authority
183(2)
Basic Forms of Organizational Structure
185(7)
Functional Structure
185(1)
Divisional Structure
186(2)
Matrix Structure
188(1)
International Structure
188(3)
Organizational Design for the Twenty-First Century
191(1)
Informal Organization
192(3)
Informal Groups
193(1)
Organizational Grapevine
193(1)
Intrapreneuring
193(2)
End-of-Chapter Features
Summary of Learning Objectives
195(1)
Key Terms
196(1)
Questions and Exercises
196(1)
Building Your Business Skills: Getting with the Program
197(1)
Exercising Your Ethics: Individual Exercise: Minding Your Own Business
198(1)
Exercising Your Ethics: Team Exercise: To Poach, or Not to Poach . . .
199(1)
Video Exercise: Juicing Up the Organization: Nantucket Nectars
200(2)
Operations Management and Quality
202(34)
Keeping Track of German Engineering
202(2)
What's in It for Me?
204(1)
What Does Operations Mean Today?
204(1)
Creating Value Through Operations
205(4)
Differences Between Service and Goods Manufacturing Operations
206(1)
Operations Processes
207(2)
Business Strategy as the Driver of Operations
209(2)
The Many Faces of Production Operations
209(2)
Operations Planning
211(5)
Capacity Planning
212(1)
Location Planning
213(1)
Layout Planning
213(1)
Quality Planning
214(1)
Methods Planning
214(2)
Operations Scheduling
216(3)
The Master Production Schedule
216(1)
Detailed Schedules
216(1)
Staff Schedules and Computer-Based Scheduling
217(1)
Project Scheduling with PERT
217(2)
Operations Control
219(2)
Materials Management
219(1)
Quality Control
220(1)
Quality Improvement and Total Quality Management
221(3)
Managing for Quality
221(1)
Tools for Total Quality Management
222(2)
Adding Value Through Supply Chains
224(4)
The Supply Chain Strategy
224(1)
Outsourcing and Global Supply Chains
225(3)
End-of-Chapter Features
Summary of Learning Objectives
228(2)
Key Terms
230(1)
Questions and Exercises
230(1)
Building Your Business Skills: The One-on-One Entrepreneur
231(1)
Exercising Your Ethics: Team Exercise: Promises, Promises
232(1)
Exercising Your Ethics: Calculating the Cost of Conscience
233(1)
Crafting A Business Plan: Part 2: The Business of Managing
234(1)
Video Exercise: Managing Global Production: Body Glove
235(1)
PART 3 PEOPLE IN ORGANIZATIONS
Employee Behavior and Motivation
236(28)
What's the Deal About Work?
236(2)
What's in It for Me?
238(1)
Forms of Employee Behavior
238(2)
Performance Behaviors
239(1)
Organizational Citizenship
239(1)
Counterproductive Behaviors
240(1)
Individual Differences Among Employees
240(3)
Personality at Work
240(2)
Attitudes at Work
242(1)
Matching People and Jobs
243(2)
Psychological Contracts
243(1)
The Person-Job Fit
244(1)
Basic Motivation Concepts and Theories
245(6)
Classical Theory
245(1)
Early Behavioral Theory
245(3)
Contemporary Motivation Theory
248(3)
Strategies and Techniques for Enhancing Motivation
251(8)
Reinforcement/Behavior Modification
251(1)
Using Goals to Motivate Behavior
252(1)
Participative Management and Empowerment
253(1)
Team Management
254(1)
Job Enrichment and Job Redesign
254(1)
Modified Work Schedules
255(4)
End-of-Chapter Features
Summary of Learning Objectives
259(1)
Key Terms
260(1)
Questions and Exercises
260(1)
Building Your Business Skills: Too Much of a Good Thing
261(1)
Exercising Your Ethics: Individual Exercise: Practicing Controlled Behavior
262(1)
Exercising Your Ethics: Team Exercise: Taking One for the Team
262(1)
Video Exercise: Computing Family Values: Kingston Technology
263(1)
Leadership and Decision Making
264(28)
Bringing the Bounty Back to P&G
264(2)
What's in It for Me?
266(1)
The Nature of Leadership
266(2)
Early Approaches to Leadership
268(2)
Trait Approaches to Leadership
268(1)
Behavioral Approaches to Leadership
269(1)
The Situational Approach to Leadership
270(1)
Leadership Through the Eyes of Followers
271(2)
Transformational Leadership
271(1)
Charismatic Leadership
272(1)
Special Issues in Leadership
273(2)
Leadership Substitutes
274(1)
Leadership Neutralizers
274(1)
The Changing Nature of Leadership
275(2)
Leaders as Coaches
275(1)
Gender and Leadership
276(1)
Cross-Cultural Leadership
277(1)
Emerging Issues in Leadership
277(3)
Strategic Leadership
277(1)
Ethical Leadership
278(1)
Virtual Leadership
278(2)
Leadership, Management, and Decision Making
280(6)
Rational Decision Making
280(3)
Behavioral Aspects of Decision Making
283(3)
End-of-Chapter Features
Summary of Learning Objectives
286(1)
Key Terms
287(1)
Questions and Exercises
287(1)
Building Your Business Skills: Learning to Lead
288(1)
Exercising Your Ethics: Individual Exercise: Exercising Charisma
289(1)
Exercising Your Ethics: Team Exercise: Forcing the Hand
290(1)
Video Exercise: What Is Business Leadership?
291(1)
Human Resource Management and Labor Relations
292(34)
Las Vegas Gambles Online
292(2)
What's in It for Me?
294(1)
The Foundations of Human Resource Management
294(3)
The Strategic Importance of HRM
294(1)
HR Planning
295(2)
Staffing the Organization
297(3)
Recruiting Human Resources
297(1)
Selecting Human Resources
297(3)
Developing the Workforce
300(1)
Training
300(1)
Performance Appraisal
300(1)
Compensation and Benefits
301(3)
Wages and Salaries
301(1)
Incentive Programs
302(2)
Benefits Programs
304(1)
The Legal Context of HRM
304(4)
Equal Employment Opportunity
305(1)
Contemporary Legal Issues in HRM
306(2)
New Challenges in the Changing Workplace
308(3)
Managing Workforce Diversity
308(1)
Managing Knowledge Workers
309(2)
Contingent and Temporary Workers
311(1)
Dealing with Organized Labor
311(2)
Unionism Today
312(1)
Collective Bargaining
313(6)
Reaching Agreement on Contract Terms
313(1)
Contract Issues
314(1)
When Bargaining Fails
315(4)
End-of-Chapter Features
Summary of Learning Objectives
319(1)
Key Terms
320(1)
Questions and Exercises
320(1)
Building Your Business Skills: A Little Collective Brainstorming
321(1)
Exercising Your Ethics: Individual Exercise: Operating Tactically
322(1)
Exercising Your Ethics: Team Exercise: Handling the Layoffs
323(1)
Crafting A Business Plan: Part 3: People in Organizations
324(1)
Video Exercise: Managing the Human Side of Business: Park Place Entertainment
325(1)
PART 4 PRINCIPLES OF MARKETING
Marketing Processes and Consumer Behavior
326(36)
Dell-ivering on Consumer Electronics
326(2)
What's in It for Me?
328(1)
What Is Marketing?
328(7)
Providing Value and Satisfaction
328(1)
Goods, Services, and Ideas
329(1)
The Marketing Environment
330(3)
Strategy: The Marketing Mix
333(2)
Target Marketing and Market Segmentation
335(2)
Identifying Market Segments
335(2)
Understanding Consumer Behavior
337(2)
Influences on Consumer Behavior
337(1)
The Consumer Buying Process
338(1)
Organizational Marketing and Buying Behavior
339(1)
Organizational Markets
339(1)
Organizational Buying Behavior
340(1)
What Is a Product?
340(3)
The Value Package
341(1)
Classifying Goods and Services
342(1)
The Product Mix
343(1)
Developing New Products
343(3)
The New Product Development Process
343(2)
The Product Life Cycle
345(1)
Identifying Products
346(2)
Branding Products
346(2)
Packaging Products
348(1)
The International Marketing Mix
348(2)
International Products
349(1)
International Pricing
349(1)
International Distribution
350(1)
International Promotion
350(1)
Small Business and the Marketing Mix
350(4)
End-of-Chapter Features
Summary of Learning Objectives
354(2)
Key Terms
356(1)
Questions and Exercises
356(1)
Building Your Business Skills: Dealing with Variables
357(1)
Exercising Your Ethics: Individual Exercise: Driving a Legitimate Bargain
358(1)
Exercising Your Ethics: Team Exercise: Cleaning Up in Sales
359(1)
Video Exercise: Putting Yourself in the Consumer's Shoes: Skechers USA
360(2)
Pricing, Distributing, and Promoting Products
362(34)
The Nostalgia Merchants
362(2)
What's in It for Me?
364(1)
Determining Prices
364(3)
Pricing to Meet Business Objectives
364(2)
Price Setting Tools
366(1)
Pricing Strategies and Tactics
367(3)
Pricing Strategies
368(1)
Pricing Tactics
369(1)
The Distribution Mix
370(2)
Intermediaries and Distribution Channels
370(2)
Wholesaling
372(1)
Retailing
372(3)
Types of Retail Outlets
373(1)
Nonstore Retailing
374(1)
The Ascent of the E-Intermediary
375(2)
Syndicated Sellers
375(1)
Shopping Agents
375(1)
Electronic Retailing
375(2)
Physical Distribution
377(3)
Warehousing Operations
377(1)
Transportation Operations
377(1)
Physical Distribution and E-Customer Satisfaction
378(1)
Distribution as a Marketing Strategy
379(1)
The Importance of Promotion
380(8)
Promotional Objectives
380(1)
The Promotional Mix
380(1)
Advertising Promotions
381(2)
Personal Selling
383(1)
Sales Promotions
384(1)
Publicity and Public Relations
385(3)
End-of-Chapter Features
Summary of Learning Objectives
388(2)
Key Terms
390(1)
Questions and Exercises
390(1)
Building Your Business Skills: Greeting Start-Up Decisions
391(1)
Exercising Your Ethics: Individual Exercise: The Chain of Responsibility
392(1)
Exercising Your Ethics: Team Exercise: A Big Push for Publicity
393(1)
Crafting A Business Plan: Part 4: Principles of Marketing
394(1)
Video Exercise: Through the Grapevine: Clos du Bois Winery
395(1)
PART 5 MANAGING INFORMATION
Information Technology for Business
396(30)
Letting Technology Be Your Guide
396(2)
What's in It for Me?
398(1)
IT Impacts
398(6)
Creating Portable Offices: Providing Remote Access to Instant Information
399(1)
Enabling Better Service by Coordinating Remote Deliveries
400(1)
Creating Leaner, More Efficient Organizations?
400(1)
Enabling Increased Collaboration
400(1)
Enabling Global Exchange
400(1)
Improving Management Processes
401(1)
Providing Flexibility for Customization
401(1)
Providing New Business Opportunities
402(1)
Improving the World and Our Lives
403(1)
IT Building Blocks: Business Resources
404(4)
The Internet and Other Communication Resources
404(1)
Networks: System Architecture
405(2)
Hardware and Software
407(1)
Information Systems: Harnessing the Competitive Power of IT
408(6)
Leveraging Information Resources: Data Warehousing and Data Mining
409(2)
Types of Information Systems
411(3)
IT Risks and Threats
414(2)
Hackers
414(1)
Identity Theft
414(1)
Intellectual Property Theft
415(1)
Computer Viruses, Worms, and Trojan Horses
415(1)
Spyware
416(1)
Spam
416(1)
IT Protection Measures
416(4)
Preventing Unauthorized Access: Firewalls
416(1)
Preventing Identity Theft
417(1)
Preventing Viruses: Anti-Virus Software
417(1)
Protecting Electronic Communications: Encryption Software
418(1)
Avoiding Spam and Spyware
418(2)
End-of-Chapter Features
Summary of Learning Objectives
420(1)
Key Terms
421(1)
Questions and Exercises
421(1)
Building Your Business Skills: The Art and Science of Point-and-Click Research
422(1)
Exercising Your Ethics: Individual Exercise: Caught in a Cyber Bind
423(1)
Exercising Your Ethics: Team Exercise: This Game Is Getting Serious
424(1)
Video Exercise: Space-Age Information Systems: Boeing Satellite Systems
425(1)
The Role of Accountants and Accounting Information
426(34)
What Numbers Can Be Crunched Offshore?
426(2)
What's in It for Me?
428(1)
What Is Accounting and Who Uses Accounting Information?
428(1)
Who Are Accountants and What Do They Do?
429(6)
Financial versus Managerial Accounting
429(1)
Certified Public Accountants
429(2)
Private Accountants and Management Accountants
431(1)
Forensic Accountants
432(1)
Federal Restrictions on CPA Services and Financial Reporting: Sarbox
433(1)
Sarbox Compliance Requirements
433(2)
The Accounting Equation
435(1)
Financial Statements
436(6)
Balance Sheets
436(2)
Income Statements
438(2)
Statements of Cash Flows
440(1)
The Budget: An Internal Financial Statement
441(1)
Reporting Standards and Practices
442(4)
Analyzing Financial Statements
443(1)
Solvency Ratios: Borrower's Ability to Repay Debt
444(1)
Profitability Ratios: Earnings Power for Owners
445(1)
Activity Ratios: How Efficiently Is the Firm Using Its Resources?
446(1)
Bringing Ethics into the Accounting Equation
446(5)
Why Accounting Ethics?
447(4)
End-of-Chapter Features
Summary of Learning Objectives
451(2)
Key Terms
453(1)
Questions and Exercises
453(1)
Building Your Business Skills: Putting the Buzz in Billing
454(1)
Exercising Your Ethics: Individual Exercise: Give and Take with Accounting Clients
455(1)
Exercising Your Ethics: Team Exercise: Confidentially Yours
456(1)
Crafting A Business Plan: Part 5: Managing Information
457(1)
Video Exercise: Accounting for Billions of Burgers: McDonald's
458(2)
PART 6 FINANCIAL ISSUES
Money and Banking
460(30)
Going with the Currency
460(2)
What's in It for Me?
462(1)
What Is Money?
462(5)
The Characteristics of Money
463(1)
The Functions of Money
463(1)
M-1: The Spendable Money Supply
464(1)
M-2: M-1 Plus the Convertible Money Supply
464(2)
M-3: M-2 Plus Less Liquid Deposits
466(1)
Credit Cards: Plastic Money?
466(1)
The U.S. Financial System
467(6)
Financial Institutions
467(2)
Special Financial Services
469(2)
Financial Institutions as Creators of Money
471(1)
Regulation of the Banking System
472(1)
The Federal Reserve System
473(5)
The Structure of the Fed
473(1)
The Functions of the Fed
474(2)
The Tools of the Fed
476(2)
The Changing Money and Banking System
478(2)
Anti-Terrorism Regulations: The Bank Secrecy Act (BSA) and USA Patriot Act
478(1)
Interstate Banking
478(1)
The Impact of Electronic Technologies
479(1)
International Banking and Finance
480(4)
The International Payments Process
480(1)
International Bank Structure
481(3)
End-of-Chapter Features
Summary of Learning Objectives
484(1)
Key Terms
485(13)
Questions and Exercises
498
Building Your Business Skills: Four Economists in a Room
485(2)
Exercising Your Ethics: Individual Exercise: Telling the Ethical from the Strictly Legal
487(1)
Exercising Your Ethics: Team Exercise: Banker's Predicament: National Security Versus Customer Privacy
488(1)
Video Exercise: Funding the Business World: Coast Business Credit
489(1)
Securities and Investments
490(33)
Wanna Bet (on a Sure Thing)?
490(2)
What's in It for Me?
492(1)
Securities Markets
492(1)
Primary and Secondary Securities Markets
492(1)
Stocks
493(8)
Common Stock
493(2)
Preferred Stock
495(1)
Investor Preferences
495(1)
Stock Exchanges
496(4)
Fantasy Stock Markets
500(1)
Bonds
501(2)
U.S. Government Bonds
502(1)
Municipal Bonds
502(1)
Corporate Bonds
502(1)
Mutual Funds
503(1)
Reasons for Investing
503(1)
Diversification and Asset Allocation
504(2)
The Risk-Return Relationship
504(1)
Diversification
505(1)
Asset Allocation
505(1)
Buying and Selling Securities
506(6)
Financial Information Services
506(5)
Placing Orders
511(1)
Financing Purchases
512(1)
Securities Market Regulation
512(4)
NASD and Securities Regulation
512(1)
NYSE Self-Regulation
513(1)
The Securities and Exchange Commission
513(3)
End-of-Chapter Features
Summary of Learning Objectives
516(1)
Key Terms
517(1)
Questions and Exercises
517(1)
Building Your Business Skills: Market Ups and Downs
518(1)
Exercising Your Ethics: Individual Exercise: Are You Endowed with Good Judgment?
519(1)
Exercising Your Ethics: Team Exercise: Serving Two Masters: Torn Between Company and Client
520(1)
Crafting A Business Plan: Part 6: Financial Issues
521(1)
Video Exercise: Information Pays Off: Motley Fool
522(1)
Appendix I: Financial Risk And Risk Management 523(12)
Appendix II: The Legal Context of Business 535(10)
Appendix III: Managing Your Personal Finances 545(18)
Answers to Self-Help Questions 563(6)
Notes, Sources, and Credits 569(10)
Glossary 579(18)
Name and Company Index 597(5)
Subject Index 602


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