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Business Essentials' focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience.
The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business–and a need for a change in the Introduction to Business course and text. This text captures the widespread significance of these developments and presents their implications on businesses today.
Note: This is the standalone book, if you want the book/access card order the ISBN below;
013303402X / 9780133034028 Business Essentials Plus NEW MyBizLab with Pearson eText -- Access Card Package
Package consists of:
013266402X / 9780132664028 Business Essentials
013266514X / 9780132665148 2012 MyBizLab with Pearson eText -- Access Card -- for Business Essentials
Table of Contents
Chapter 1. The U.S. Business Environment
Chapter 2. Business Ethics and Social Responsibility
Chapter 3. Entrepreneurship, New Ventures, and Business Ownership
Chapter 4. The Global Context of Business
Part 2: The Business of Managing
Chapter 5. Business Management
Chapter 6. Organizing the Business
Chapter 7. Operations Management and Quality
Part 3: People in Organizations
Chapter 8. Employee Behavior and Motivation
Chapter 9. Leadership and Decision Making
Chapter 10. Human Resource Management and Labor Relations
Part 4: Principles of Marketing
Chapter 11. Marketing Processes and Consumer Behavior
Chapter 12. Pricing, Distributing, and Promoting Products
Part 5: Managing Information
Chapter 13. Information Technology for Business
Chapter 14. The Role of Accountants and Accounting Information
Part 6: Financial Issues
Chapter 15. Money and Banking
Chapter 16. Managing Finances