9780130842558

Business Essentials

by ;
  • ISBN13:

    9780130842558

  • ISBN10:

    0130842559

  • Format: Paperback
  • Copyright: 8/1/1999
  • Publisher: Prentice Hall
  • View Upgraded Edition
  • Purchase Benefits
  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $73.33 Save up to $2.20
  • Buy New
    $71.13
    Add to Cart Free Shipping

    CURRENTLY AVAILABLE, USUALLY SHIPS IN 24-48 HOURS

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

This best-selling book continues to present a brief no-nonsense approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.

Table of Contents

PART 1 INTRODUCING THE CONTEMPORARY BUSINESS ENVIRONMENT 2(100)
1 Understanding the U.S. Business System
6(24)
2 Conducting Business in the United States
30(22)
3 Understanding the Global Context of Business
52(26)
4 Conducting Business Ethically and Responsibly
78(24)
PART 2 UNDERSTANDING THE BUSINESS OF MANAGING 102(74)
5 Managing the Business Enterprise
106(22)
6 Organizing the Business Enterprise
128(20)
7 Understanding Entrepreneurship and the Small Business
148(28)
PART 3 UNDERSTANDING PEOPLE IN ORGANIZATIONS 176(64)
8 Motivating, Satisfying, and Leading Employees
180(26)
9 Managing Human Resources and Labor Relations
206(34)
PART 4 UNDERSTANDING PRINCIPLES OF MARKETING 240(84)
10 Understanding Marketing Processes and Consumer Behavior
244(26)
11 Developing and Pricing Products
270(22)
12 Promoting and Distributing Products
292(32)
PART 5 MANAGING OPERATIONS AND INFORMATION 324(68)
13 Managing Production and Improving Quality
328(30)
14 Understanding Accounting and Information Systems
358(34)
PART 6 UNDERSTANDING FINANCIAL ISSUES 392(60)
15 Understanding Money and Banking
396(26)
16 Understanding Securities and Investments
422(30)
APPENDIX I 452(12)
APPENDIX II 464

Rewards Program

Write a Review