Business Essentials

by Ebert, Ronald J.; Griffin, Ricky W.

• ISBN13: 9780130842558
• ISBN10: 0130842559
• Edition: 3rd
• Format: Paperback
• Copyright: 1999-08-01
• Publisher: Pearson College Div

Summary

This best-selling book continues to present a brief no-nonsense approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.

Table of Contents

PART 1 INTRODUCING THE CONTEMPORARY BUSINESS ENVIRONMENT	2	(100)
1 Understanding the U.S. Business System	6	(24)
2 Conducting Business in the United States	30	(22)
3 Understanding the Global Context of Business	52	(26)
4 Conducting Business Ethically and Responsibly	78	(24)
PART 2 UNDERSTANDING THE BUSINESS OF MANAGING	102	(74)
5 Managing the Business Enterprise	106	(22)
6 Organizing the Business Enterprise	128	(20)
7 Understanding Entrepreneurship and the Small Business	148	(28)
PART 3 UNDERSTANDING PEOPLE IN ORGANIZATIONS	176	(64)
8 Motivating, Satisfying, and Leading Employees	180	(26)
9 Managing Human Resources and Labor Relations	206	(34)
PART 4 UNDERSTANDING PRINCIPLES OF MARKETING	240	(84)
10 Understanding Marketing Processes and Consumer Behavior	244	(26)
11 Developing and Pricing Products	270	(22)
12 Promoting and Distributing Products	292	(32)
PART 5 MANAGING OPERATIONS AND INFORMATION	324	(68)
13 Managing Production and Improving Quality	328	(30)
14 Understanding Accounting and Information Systems	358	(34)
PART 6 UNDERSTANDING FINANCIAL ISSUES	392	(60)
15 Understanding Money and Banking	396	(26)
16 Understanding Securities and Investments	422	(30)
APPENDIX I	452	(12)
APPENDIX II	464