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Business Essentials,9780130842558
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Business Essentials

by ;
ISBN13:

9780130842558

ISBN10:
0130842559
Format:
Paperback
Pub. Date:
8/1/1999
Publisher(s):
Prentice Hall

Questions About This Book?

What version or edition is this?
This is the edition with a publication date of 8/1/1999.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

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Summary

This best-selling book continues to present a brief no-nonsense approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.

Table of Contents

PART 1 INTRODUCING THE CONTEMPORARY BUSINESS ENVIRONMENT 2(100)
1 Understanding the U.S. Business System
6(24)
2 Conducting Business in the United States
30(22)
3 Understanding the Global Context of Business
52(26)
4 Conducting Business Ethically and Responsibly
78(24)
PART 2 UNDERSTANDING THE BUSINESS OF MANAGING 102(74)
5 Managing the Business Enterprise
106(22)
6 Organizing the Business Enterprise
128(20)
7 Understanding Entrepreneurship and the Small Business
148(28)
PART 3 UNDERSTANDING PEOPLE IN ORGANIZATIONS 176(64)
8 Motivating, Satisfying, and Leading Employees
180(26)
9 Managing Human Resources and Labor Relations
206(34)
PART 4 UNDERSTANDING PRINCIPLES OF MARKETING 240(84)
10 Understanding Marketing Processes and Consumer Behavior
244(26)
11 Developing and Pricing Products
270(22)
12 Promoting and Distributing Products
292(32)
PART 5 MANAGING OPERATIONS AND INFORMATION 324(68)
13 Managing Production and Improving Quality
328(30)
14 Understanding Accounting and Information Systems
358(34)
PART 6 UNDERSTANDING FINANCIAL ISSUES 392(60)
15 Understanding Money and Banking
396(26)
16 Understanding Securities and Investments
422(30)
APPENDIX I 452(12)
APPENDIX II 464


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