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Business Essentials and MyIntroBusnLab with Ebook Student Access Code Package,9780138151744
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Business Essentials and MyIntroBusnLab with Ebook Student Access Code Package

by ;
Edition:
7th
ISBN13:

9780138151744

ISBN10:
0138151741
Format:
Package
Pub. Date:
1/1/2009
Publisher(s):
Prentice Hall
List Price: $91.00

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Summary

Thisbest-selling bookcontinues to present abrief "no-nonsense "approach to the fundamentals of business that spans the range of all functional areas management, marketing, operations, accounting, information systems, finance, and legal studies.Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues.An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.

Table of Contents

The Contemporary Business World
The U.S. Business Environment
Business Ethics and Social Responsibility
Entrepreneurship, New Ventures, and Business Ownership
The Global Context of Business
The Business of Managing
Business Management
Organizing the Business
Operations Management and Quality
People in Organizations
Employee Behavior and Motivation
Leadership and Decision Making
Human Resource Management and Labor Relations
Principles of Marketing
Marketing Processes and Consumer Behavior
Pricing, Distributing, and Promoting Products
Managing Information
Information Technology for Business
The Role of Accountants and Accounting Information
Financial Issues
Money and Banking
Managing Finances Appendices
Risk Management
The Legal Context of Business
Managing Your Personal Finances Notes, Sources, and Credits Glindex
Table of Contents provided by Publisher. All Rights Reserved.


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