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9781563675706

The Business of Fashion 3rd Edition Designing, Manufacturing, and Marketing

by ;
  • ISBN13:

    9781563675706

  • ISBN10:

    1563675706

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 2007-09-11
  • Publisher: Fairchild Books
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List Price: $99.00

Summary

The third edition of this authoritative text focuses on the organization and operation of the U.S. textiles and fashion industry-how fashion apparel and accessories are designed, manufactured, marketed, and distributed. Although the focus of the book is on the organization and operation of the fashion industry within the United States, the role of these industries within the global context is covered throughout. Since the publication of the first edition, the textile/apparel industries have continued to undergo tremendous change. Quick Response strategies have evolved into supply chain management, Web-based business-to-business and business-to-consumer communications and commerce have grown, and mass customization is a reality. The third edition of this book continues to capture the dynamics of the fashion industry by emphasizing the technological, organizational, and global changes in its various components.

Author Biography

Leslie Davis Burns and Nancy O. Bryant are both at Oregon State University.

Table of Contents

Contents: Organization of the US Textile and Apparel Industries
From spinning machine to supply chain management
Business and legal framework of textile and apparel companies
Structure of the US textile industry
Ready-to-wear: Co. Organization
Creating and Marketing Apparel Line
Creating a line: Research
Creating a line: Design
Design development and style selection
Marketing and apparel line
Apparel Production and Distribution
Preproduction process
Sourcing decisions and production centres
Production processes and quality assurance
Distribution and retailing
Organization and Operation of the Accessories and Home Fashions Industries
Accessories
Home Fashions
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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