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Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firm's competitive edge. Baron's integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. Strategy and the Non-Market Environment; Public Politics and Non-Market Strategy; Government and Markets; Global Non-Market Strategy; Ethics and Corporate Social Responsibility Today's businesses need to compete in both the market and nonmarket arenas. Written to assist managers improve the performance of their businesses, this text teaches readers how to balance shareholder profits and the consumer appeal of corporate social responsibility.
Table of Contents
PART I: STRATEGY AND THE NONMARKET ENVIRONMENT Chapter 1: Market and Nonmarket Environments Chapter 2: Integrated Strategy Chapter 3: The News Media and Nonmarket Issues Chapter 4: Private Politics Chapter 5: Crisis Management PART II PUBLIC POLITICS AND NONMARKET STRATEGY Chapter 6: Nonmarket Analysis for Business Chapter 7: Nonmarket Strategies for Government Arenas Chapter 8: Implementing Nonmarket Strategies in Government Arenas PART III: GOVERNMENT AND MARKETS Chapter 9: Antitrust: Economics, Law, and Politics Chapter 10: Regulation: Law, Economics, and Politics Chapter 11: Financial Markets and Their Regulation Chapter 12: Environmental Management and Sustainability Chapter 13: The Investor’s Perspective: Renewable Energy Chapter 14: Law and Markets PART IV GLOBAL NONMARKET STRATEGY Chapter 15: The Political Economy of the European Union Chapter 16: China: History, Culture, and Political Economy Chapter 17: Emerging Markets Chapter 18: The Political Economy of India Chapter 19: The Political Economy of International Trade Policy PART V: ETHICS AND CORPORATE SOCIAL RESPONSIBILITY Chapter 20: Corporate Social Responsibility Chapter 21: Ethics Systems: Utilitarianism Chapter 22: Ethics Systems: Rights and Justice Chapter 23: Behavioral Ethics, Individuals, and Management Chapter 24: Ethics Issues in International Business