Business Journey to the East An East-West Perspective of Global-is-Asian

by Wee, Chow Hou; Combe, Fred

• ISBN13: 9780071278027
• ISBN10: 0071278028
• Edition: 1st
• Format: Paperback
• Copyright: 2008-11-25
• Publisher: McGraw-Hill Education / Asia

Summary

With the rapid shift in global economic power, many Western companies are jumping on the bandwagon toward Asia, lured by the rich returns that the region can potentially provide. However, many are ill prepared for the cultural challenges, many are too impatient and prescribed in their market entry strategies, and many struggle with the possibility that there is an alternative Asian approach to business. Their success rate is very low: early failure leads to frustration and stagnation.

Author Biography

Chow-Hou Wee (Singapore) heads the Division of.Strategy Management and Organization at the Nanyang.Business School. He is a member of several editorial.boards of international journals.
.Fred Combe (Singapore) is founder and managing.director of NATUS Pte Lt., a Singapore-based corporate.management consultancy that helps clients optimize.business results in Asia..

Table of Contents

Preface	p. xvii
The New Asian Challenge: Myth or Reality?	p. 3
Sun Zi Bingfa: Unlocking the Mindset of the Asian Strategist	p. 29
Double Glazing: Why Are We Different?	p. 53
Using the Messenger: Achieving What You Cannot Do	p. 75
Moving Goalposts: Concealing Intentions or Testing Your Patience?	p. 95
Forgiven But Not Forgotten: Less Scope for Mistakes	p. 121
The Expatriate Phenomenon: How Valuable Are They to Building Businesses?	p. 145
Handling Nocturnal Activities: From Drinking Binges, Karaoke to Making Speeches	p. 171
The Industrious and Adaptable Asian: Going the Extra Mile and More	p. 191
Deciphering the True Message: The Key to Removing Misunderstanding	p. 215
"Face": Potential Hazard or Invaluable Value?	p. 239
Personal Business Relationships, or Guanxi: Necessary Evil or Part of Asian Culture?	p. 271
Gifts or Bribes: Taming the Big "C"	p. 293
Leading in Asia: More Insights and Perspectives	p. 321
Where Do We Go from Here?: One Step at a Time and More	p. 343
Moving Forward: Building Bridges for a Better Future	p. 367
Bibliography	p. 395
Index	p. 399
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