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Investor's Business Daily is read daily by nearly a million investors, who turn to it as the source for powerful information previously available only to institutional investors.
William J. O'Neil is chairman of Investor's Business Daily, Inc., and the author of the million-copy bestseller How to Make Money in Stocks.
Introduction | |
Striving To Be The Best | |
Nike Co-founder Bill Bowerman: His Innovations For Runners Helped Build An Empire | p. 3 |
Animator Walt Disney: His Innovation And Persistence Gave Birth To Magic | p. 7 |
Media Innovator Oprah Winfrey: Staying Positive Helped Her Climb To The Top | p. 11 |
Industrialist Andrew Carnegie: His Innovations Led The U.S. Into The Steel Age | p. 15 |
Publisher Katharine Graham: She Built Her Career On Persistence And Integrity | p. 19 |
Applied Materials' James Morgan: Listening To Employees Kept His Company Growing | p. 23 |
Hewlett-Packard's Carly Fiorina: How A Philosophy Major Came To Drive Technology's Big Engines | p. 27 |
Cosmetics Queen Mary Kay Ash: She Made Beauty A Big Seller | p. 31 |
Self-Help Pioneer Dale Carnegie: He Won Friends And Influenced Many People | p. 35 |
NBA Commissioner David Stern: He Pumped Up League Into An Entertainment Powerhouse | p. 38 |
Growing From The Ground Up | |
Wal-Mart Founder Sam Walton: He Learned From Competitors And Then Went His Own Way | p. 45 |
Paychex's Thomas Golisano: Built Business By Hiring For Guts Instead Of Know-How | p. 50 |
McDonald's Ray Kroc: He Cooked Up A Winner | p. 53 |
Tupperware's Brownie Wise: Built and Prepped Her Army With Methodical Goal Setting | p. 56 |
Radio Shack's Charles Tandy: His Commonsense Approach Built An Electronics Giant | p. 60 |
Retailer Charles R. Walgreen Sr.: His Innovations Helped Build Nation's Biggest Drugstone Chain | p. 64 |
Barney Creator Sheryl Leach: She Relied On Common Sense To Help Her Build A Purple Empire | p. 69 |
Bank Of America's A. P. Giannini: His Focus On Ordinary People Helped Build A Financial Goliath | p. 72 |
Chewing Gum Mogul William Wrigley Jr.: He Stuck To His Vision | p. 76 |
Persevering Through Difficult Times | |
Organizer Nancy Brinker: Her Determination Helped Foundation Spread The Word | p. 83 |
Aviation Pioneer William Boeing: In Building His Empire, He Bowed To Just One Authority | p. 87 |
AmeriCredit's Michael Barrington: Attitude Put Him In Driver's Seat Of Auto Loan Titan | p. 90 |
Nvidia's Jen-Hsun Huang: His Laserlike Focus Helps Keep His Company On Top | p. 94 |
Entrepreneur Daisy Braxton: How She Used Her Fall Into Welfare To Reach Higher Than She Ever Had | p. 98 |
IGT's Charles Mathewson: Relationship-Building Helped Him Win Big | p. 101 |
Tellabs' Michael Birck: Brashness Got Him Started, Tempering It Moved Him Up | p. 105 |
Electronics Maker Konosuke Matsushita: His Focus On Vision Boosted Him To The Top | p. 109 |
Ebony's John H. Johnson: How He Went From A Tin-Roof Shack To The Forbes 400 | p. 113 |
Taking Risks With Management Styles | |
Home Depot's Arthur Blank And Bernie Marcus: They Rose To The Top By Putting Customers First | p. 119 |
Jumper's Scott Kriens: Willingness To Learn Helped Him Build A Top Networker | p. 123 |
Executive Ann Fudge: Relies On Lessons Of Youth To Keep Business Growing | p. 127 |
Coca-Cola's Robert Woodruff: He Made The Real Thing | p. 131 |
Entrepreneur Michael Dell: How He Made His Firm The Fastest Growing Computer Maker | p. 135 |
Nokia's Jorma Ollila: With Innovation And Insight He Made His Company No. 1 | p. 139 |
Harley-Davidson's Jeffrey Bleustein: Communication Focus Keeps His Company Roaring | p. 143 |
Sesame Street's Joan Ganz Cooney: The ABCs Of Creating A Classic | p. 147 |
SEI Investments' Alfred P. West Jr.: Amid Success, He Rededicated Company To Coping With Change | p. 150 |
Keeping The Customer In Mind | |
eBay's Meg Whitman: Why This Dot-Com Keeps Growing | p. 157 |
AOL's Steve Case: He Built An Online Empire By Keeping The Customer In Mind | p. 159 |
Gap Inc. CEO Mickey Drexler: His Focus Made Customer Service More Than A Slogan | p. 163 |
Starbucks' Howard Schultz: Keeping His Passion As Fresh As The Morning Coffee | p. 167 |
IBM's Linda Sanford: Her Attention To Detail Put Her On The Fast Track | p. 172 |
99 Cents Only Stores' David Gold: He Ignored Status Quo To Break New Retailing Ground | p. 177 |
Entrepreneur Madame C. J. Walker: She Used Marketing Savvy And Determination To Win Customers | p. 181 |
Master Of Advertising David Ogilvy: He Built On Quality | p. 184 |
Cisco Systems' John Chambers: He Makes Sure The Customer Is Always First | p. 188 |
Succeeding Through Innovation | |
eBay Founder Pierre Omidyar: His Devotion To Community Created A Global Auction House | p. 195 |
Innovators Ole And Bess Evinrude: Their Resolve And Integrity Launched Millions Of Outboard Motors | p. 199 |
Statistician W. Edwards Deming: His Push For High Quality Changed The Corporate Approach | p. 203 |
Fashion Designer Coco Chanel: She Sewed Up Success | p. 207 |
Innovator Joseph C. Wilson: His Determination Built Xerox into A Billion-Dollar Company | p. 211 |
Inventor John Mauchly: His Determination Helped Launch The Computer Age | p. 215 |
Inventor Howard Head: His Determination Revolutionized The Way We Ski And Play Tennis | p. 219 |
Intel Co-founder Robert Noyce: He Invented His Way To The Top | p. 223 |
GE's Jack Welch: His Innovation Sealed The Company's Success | p. 226 |
Index | p. 230 |
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