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Business, Library Edition,9780618770915
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Business, Library Edition

by ; ;
Edition:
9th
ISBN13:

9780618770915

ISBN10:
0618770917
Media:
Hardcover
Pub. Date:
12/27/2006
Publisher(s):
Cengage Learning
List Price: $338.99

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This is the 9th edition with a publication date of 12/27/2006.
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Summary

The Ninth Edition of this bestselling introductory text features a completely up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics highlighted within these areas include ethics and social responsibility, forms of business ownership, small business concerns, and international issues. New coverage in the Ninth Edition more closely examines economics, the role of teams, customer relationship management, and globalization. In addition to updating and revitalizing the content, the authors have redesigned the entire textbook program to highlight its strengths as the most accessible and student friendly program on the market. The "Your Guide to an A" passkey ensures student success and mastery through premium online study content, including ACE Plus practice tests, flashcards, MP3 audio chapter summaries and quizzes, interactive games, and Career Snapshots.

Table of Contents

Theenvironment of Business
Exploring the World of Business and Economics Inside Business
Frito-Lay Competes in a Healthy Way
Your Future in the Changing World of Business
Business: A Definition
Types of Economic Systems
Measuring Economic Performance
Types of Competition
American Business Today
Your Career: Making the Most of a Mentor Relationship
Biztech: Different Paths to e-Profits
Business Around the World: Flying the Frightening Skies
Video Case
Stonyfield Farm's "Yogurt on a Mission"
Wipro Vies to Bring Business to Bangalore
Being Ethical and socially Responsible
Inside Business: Home Depot Builds a Better Community
Business Ethics Defined
Ethical Issues
Factors Affecting Ethical Behavior
Encouraging Ethical Behavior
Social Responsibility
The Evolution of Social Responsibility in Business
Two Views of Social Responsibility
Consumerism
Employment Practices
Concern for the Environment
Implementing a Program of Social Responsibility
Examining Ethics
Can Businesses Keep Your Personal Information Safe?
Entrepreneurial Challenge
It's 6 a.m., Do You Know Where Your Coffee Came From?
Biztech: Reduce, Reuse, Recycle Your e-Waste
Video Case
At New Belgium Brewing, Greater Efficiency Is Blowing in the Wind
Wal-Mart Goes Green
Exploring Global Business Inside Business: Heinz
Fifty-Seven Varieties in Over Fifty Countries
The Basis for International Business
Restrictions to International Business
The Extent of International Business
Methods of Entering International Business
Sources of Export Assistance
Financing International Business
Your Career: Are You Ready for a Global Job?
Business Around the World: Discount Airlines Are Flying High
Entrepreneurial Challenge: Connecting Global Partners
Video Case
IDG Profits Globally from Local Differences
Coca-Cola Pours into New Countries
Running a Business Part I. The Rise of Finagle A Bagel
Building a Business Plan Part I
Trends In Business Today
Navigating the World of e-Business
Inside Business: Nothing but Net at Netflix
Defining e-Business
A Framework for Understanding e-Business
Fundamental Models of e-Business
Creating an e-Business Plan
Social and Legal Concerns
The Future of e-Business: Growth, Opportunities, and Challenges
Business Around the World: e-Businesses Go Globetrotting
Your Career: The New Role of Chief Privacy Officer
Examining Ethics: Coping with Computer Viruses
Video Case
Travelocity Takes e-Business a Long Way
Countrywide Plans for "Clicks and Bricks"
Choosing a Form of Business Ownership
Inside Business: General Electric Grows into Its Second Century
Sole Proprietorships
Partnerships
Corporations
Special Types of Business Ownership
Cooperatives, Joint Ventures, and Syndicates
Corporate Growth
Entrepreneurial Challenge: Incubators Give Entrepreneurs a Head Start
Your Career: Corporations Depend on Investor Relations
Business Around the World: International Mergers and Acquisitions Face Protectionism
Video Case
Bay Partners Sticks to Venture Capital Basics
Stockholders Make Their Voices Heard at Disney
Small Business, Entrepreneurship, and Franchises
Inside Business: Carol's Daughter Grows Up with Beauty
Small Business: A Profile
The Importance of Small Businesses in Our Economy
The Pros and Cons of Smallness
Developing a Business Plan
The Small Business Administration
Franchising
Global Perspectives in Small Business
Biztech: Goodbye Cell Phone, Hello Wi-Fi Phone?
Entrepreneurial Challenge: When Should Entrepreneurs Use Outsourcing?
Business Around the World: Do's and Don'ts of International Franchising
Video Case
No Funny Business at Newbury Comics
Teen Tycoons
Running a Business
Finagle A Bagel: A Fast-Growing Small Business
Building a Business Plan
Management and Organization
Understanding the Management Process
Inside Business: Do Founders Make Good CEOs?
What Is Management?
Basic Management Functions
Kinds of Managers
What Makes Effective Managers?
Leadership
Managerial Decision Making
Managing Total Quality
What It Takes to Become a Successful Manager Today
Examining Ethics: What Makes an Ethical Leader?
Business Around the World: PepsiCo Faces a Credibility Crisis in India
Your Career: The Heat Is On--and You're the Decision Maker
Video Case
VIPdesk Is At Your Service
New Leadership, New Opportunities for Hewlett-Packard
Creating a Flexible Organization
Inside Business: Global Hyatt Gets Organized
What Is an Organization?
Job Design
Departmentalization
Delegation, Decentralization, and Centralization
The Span of Management
Chain of Command: Line and Staff Management
Forms of Organizational Structure
Additional Factors That Influence an Organization
Entrepreneurial Challenge: Five Ways to Improve Delegation
Business Around the World: Multinationals Grapple with Global Authority
Biztech: High-Tech Firms Practice Cubicle Culture
Video Case
Organizing for Success at Green Mountain Coffee Roasters
Saturn: Still a Different Kind of Company?
Producing Quality Goods and Services
Inside Business: Higher Quality and Teamwork Drive Higher Sales at Hyundai
What Is Production?
The Conversion Process
Where Do New Products and Services Come From?
Planning for Production
Operations Control
Management of Productivity and Technology Your Career: Five Tips for Customer Service Success
Entrepreneurial Challenge: A Small Businss Makes a Big Breakthrough
Business Around the World: Steering Toward Higher Productivity
Video Case
Cutting-Edge Production at Remington
Bank of America Banks on Superstringent Quality
Running a Business
Finagle A Bagel's Management, Organization, and Production Finesse
Building a Business Plan
Human Resources
Attracting and Retaining the Best Employees
Inside Business: Diversity Tops the McDonald's Menu
Human Resources Management: An Overview
Human Resources Planning
Cultural Diversity in Human Resources
Job Analysis
Recruiting, Selection, and Orientation
Compensation and Benefits
Training and Development
Performance Appraisal
The Legal Environment of HRM
Your Career: Here's How to Negotiate for Higher Compensation
Examining Ethics: CEO Compensation: How Much Is Too Much?
BizTech: Employee Training Goes Virtual
Video Case
People Make a Difference at the New England Aquarium
Can the U.S. Army Recruit 6,600 a Month to "Go Army"?
Motivating and Satisfying Employees and Teams
Inside Business: I Love My Job: Keeping Employees Happy and Productive
What Is Motivation?
Historical Perspectives on Motivation
Contemporary Views on Motivation
Key Motivation Techniques
Teams and Teamwork
Examing Ethics: Keeping Employees Safe
Your Career: Make Your Job Application Stand Out
Biztech: Telecommuting: By the Numbers
Video Case
American Flatbread Fires up Employees
Borders Group Asks Employees What They Value--and Delivers
Enhancing Union-Management Relations
Inside Business: Labor Disputes Spark Major League Strife
The Historical Development of Unions
Organized Labor Today
Labor-Management Legislation
The Unionization Process
Collective Bargaining
Union-Management Contract Issues
Union and Management Negotiating Tools
Business Around the World: China's Labor Movement: Is It Helping workers?
Biztech: Who's Blogging--and Why?
Your Career: Would You Make a Good Mediator or Arbitrator?
Video Case
Is Wal-Mart Waging War on Its Workers?
Can Striking Workers Be Replaced?
Running a Business
Inside the People Business at Finagle A Bagel
Building a Business Plan
Marketing
Building Customer Relationships Through Effective Marketing
Inside Business: What's "Cool"?
Who Says So?
Managing Customer Relationships
Utility: The Value Added by Marketing
The Marketing Concept
Markets and Their Classification
Developing Marketing Strategies
Developing a Marketing Plan
Market Measurement and Sales Forecasting
Marketing Information
Types of Buying Behavior
Entrepreneurial Challenge: Building a Business on eBay
Your Career: Marketing Me
Examining Ethics: A Matter of Trust: Dell Rebuilds Customer Relationships
Video Case
New Balance Races for Customer Relationships
IKEA Targets Do-It-Yourselfers
Creating and Pricing Products That Satisfy Customers
Inside Business: The Apple of My iPod
Classification of Products
The Product Life Cycle
Product Line and Product Mix
Managing the Product Mix
Branding, Packaging, and Labeling
Pricing Products
Pricing Objectives
Pricing Methods
Pricing Strategies
Pricing Business Products
Examining Ethics: Cookie Monster
Business Around the World: Accept No Imitations
Fighting Fakes
Biztech: Talk Is Cheap
Online Telephone
Video Case
Flying High with Low Prices at JetBlue
XM:4 U 24/7/365
Wholesaling, Retailing, and Physical Distribution
Inside Business: Dell: Direct and Not-So-Direct
Channels of Distribution
Marketing Intermediaries: Wholesalers
Marketing Intermediaries: Retailers
Planned Shopping Centers
Physical Distribution
Entrepreneurial Challenge: Entrepreneurs Break into the Big Time
Business Around the World: This Global Bazaar Is Right on Target
Examining Ethics: Too Much Information
Video Case
REI: The Great Indoors
Grainger Gets It Done
Table of Contents provided by Publisher. All Rights Reserved.


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