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| Theenvironment of Business | |
| Exploring the World of Business and Economics Inside Business | |
| Frito-Lay Competes in a Healthy Way | |
| Your Future in the Changing World of Business | |
| Business: A Definition | |
| Types of Economic Systems | |
| Measuring Economic Performance | |
| Types of Competition | |
| American Business Today | |
| Your Career: Making the Most of a Mentor Relationship | |
| Biztech: Different Paths to e-Profits | |
| Business Around the World: Flying the Frightening Skies | |
| Video Case | |
| Stonyfield Farm's "Yogurt on a Mission" | |
| Wipro Vies to Bring Business to Bangalore | |
| Being Ethical and socially Responsible | |
| Inside Business: Home Depot Builds a Better Community | |
| Business Ethics Defined | |
| Ethical Issues | |
| Factors Affecting Ethical Behavior | |
| Encouraging Ethical Behavior | |
| Social Responsibility | |
| The Evolution of Social Responsibility in Business | |
| Two Views of Social Responsibility | |
| Consumerism | |
| Employment Practices | |
| Concern for the Environment | |
| Implementing a Program of Social Responsibility | |
| Examining Ethics | |
| Can Businesses Keep Your Personal Information Safe? | |
| Entrepreneurial Challenge | |
| It's 6 a.m., Do You Know Where Your Coffee Came From? | |
| Biztech: Reduce, Reuse, Recycle Your e-Waste | |
| Video Case | |
| At New Belgium Brewing, Greater Efficiency Is Blowing in the Wind | |
| Wal-Mart Goes Green | |
| Exploring Global Business Inside Business: Heinz | |
| Fifty-Seven Varieties in Over Fifty Countries | |
| The Basis for International Business | |
| Restrictions to International Business | |
| The Extent of International Business | |
| Methods of Entering International Business | |
| Sources of Export Assistance | |
| Financing International Business | |
| Your Career: Are You Ready for a Global Job? | |
| Business Around the World: Discount Airlines Are Flying High | |
| Entrepreneurial Challenge: Connecting Global Partners | |
| Video Case | |
| IDG Profits Globally from Local Differences | |
| Coca-Cola Pours into New Countries | |
| Running a Business Part I. The Rise of Finagle A Bagel | |
| Building a Business Plan Part I | |
| Trends In Business Today | |
| Navigating the World of e-Business | |
| Inside Business: Nothing but Net at Netflix | |
| Defining e-Business | |
| A Framework for Understanding e-Business | |
| Fundamental Models of e-Business | |
| Creating an e-Business Plan | |
| Social and Legal Concerns | |
| The Future of e-Business: Growth, Opportunities, and Challenges | |
| Business Around the World: e-Businesses Go Globetrotting | |
| Your Career: The New Role of Chief Privacy Officer | |
| Examining Ethics: Coping with Computer Viruses | |
| Video Case | |
| Travelocity Takes e-Business a Long Way | |
| Countrywide Plans for "Clicks and Bricks" | |
| Choosing a Form of Business Ownership | |
| Inside Business: General Electric Grows into Its Second Century | |
| Sole Proprietorships | |
| Partnerships | |
| Corporations | |
| Special Types of Business Ownership | |
| Cooperatives, Joint Ventures, and Syndicates | |
| Corporate Growth | |
| Entrepreneurial Challenge: Incubators Give Entrepreneurs a Head Start | |
| Your Career: Corporations Depend on Investor Relations | |
| Business Around the World: International Mergers and Acquisitions Face Protectionism | |
| Video Case | |
| Bay Partners Sticks to Venture Capital Basics | |
| Stockholders Make Their Voices Heard at Disney | |
| Small Business, Entrepreneurship, and Franchises | |
| Inside Business: Carol's Daughter Grows Up with Beauty | |
| Small Business: A Profile | |
| The Importance of Small Businesses in Our Economy | |
| The Pros and Cons of Smallness | |
| Developing a Business Plan | |
| The Small Business Administration | |
| Franchising | |
| Global Perspectives in Small Business | |
| Biztech: Goodbye Cell Phone, Hello Wi-Fi Phone? | |
| Entrepreneurial Challenge: When Should Entrepreneurs Use Outsourcing? | |
| Business Around the World: Do's and Don'ts of International Franchising | |
| Video Case | |
| No Funny Business at Newbury Comics | |
| Teen Tycoons | |
| Running a Business | |
| Finagle A Bagel: A Fast-Growing Small Business | |
| Building a Business Plan | |
| Management and Organization | |
| Understanding the Management Process | |
| Inside Business: Do Founders Make Good CEOs? | |
| What Is Management? | |
| Basic Management Functions | |
| Kinds of Managers | |
| What Makes Effective Managers? | |
| Leadership | |
| Managerial Decision Making | |
| Managing Total Quality | |
| What It Takes to Become a Successful Manager Today | |
| Examining Ethics: What Makes an Ethical Leader? | |
| Business Around the World: PepsiCo Faces a Credibility Crisis in India | |
| Your Career: The Heat Is On--and You're the Decision Maker | |
| Video Case | |
| VIPdesk Is At Your Service | |
| New Leadership, New Opportunities for Hewlett-Packard | |
| Creating a Flexible Organization | |
| Inside Business: Global Hyatt Gets Organized | |
| What Is an Organization? | |
| Job Design | |
| Departmentalization | |
| Delegation, Decentralization, and Centralization | |
| The Span of Management | |
| Chain of Command: Line and Staff Management | |
| Forms of Organizational Structure | |
| Additional Factors That Influence an Organization | |
| Entrepreneurial Challenge: Five Ways to Improve Delegation | |
| Business Around the World: Multinationals Grapple with Global Authority | |
| Biztech: High-Tech Firms Practice Cubicle Culture | |
| Video Case | |
| Organizing for Success at Green Mountain Coffee Roasters | |
| Saturn: Still a Different Kind of Company? | |
| Producing Quality Goods and Services | |
| Inside Business: Higher Quality and Teamwork Drive Higher Sales at Hyundai | |
| What Is Production? | |
| The Conversion Process | |
| Where Do New Products and Services Come From? | |
| Planning for Production | |
| Operations Control | |
| Management of Productivity and Technology Your Career: Five Tips for Customer Service Success | |
| Entrepreneurial Challenge: A Small Businss Makes a Big Breakthrough | |
| Business Around the World: Steering Toward Higher Productivity | |
| Video Case | |
| Cutting-Edge Production at Remington | |
| Bank of America Banks on Superstringent Quality | |
| Running a Business | |
| Finagle A Bagel's Management, Organization, and Production Finesse | |
| Building a Business Plan | |
| Human Resources | |
| Attracting and Retaining the Best Employees | |
| Inside Business: Diversity Tops the McDonald's Menu | |
| Human Resources Management: An Overview | |
| Human Resources Planning | |
| Cultural Diversity in Human Resources | |
| Job Analysis | |
| Recruiting, Selection, and Orientation | |
| Compensation and Benefits | |
| Training and Development | |
| Performance Appraisal | |
| The Legal Environment of HRM | |
| Your Career: Here's How to Negotiate for Higher Compensation | |
| Examining Ethics: CEO Compensation: How Much Is Too Much? | |
| BizTech: Employee Training Goes Virtual | |
| Video Case | |
| People Make a Difference at the New England Aquarium | |
| Can the U.S. Army Recruit 6,600 a Month to "Go Army"? | |
| Motivating and Satisfying Employees and Teams | |
| Inside Business: I Love My Job: Keeping Employees Happy and Productive | |
| What Is Motivation? | |
| Historical Perspectives on Motivation | |
| Contemporary Views on Motivation | |
| Key Motivation Techniques | |
| Teams and Teamwork | |
| Examing Ethics: Keeping Employees Safe | |
| Your Career: Make Your Job Application Stand Out | |
| Biztech: Telecommuting: By the Numbers | |
| Video Case | |
| American Flatbread Fires up Employees | |
| Borders Group Asks Employees What They Value--and Delivers | |
| Enhancing Union-Management Relations | |
| Inside Business: Labor Disputes Spark Major League Strife | |
| The Historical Development of Unions | |
| Organized Labor Today | |
| Labor-Management Legislation | |
| The Unionization Process | |
| Collective Bargaining | |
| Union-Management Contract Issues | |
| Union and Management Negotiating Tools | |
| Business Around the World: China's Labor Movement: Is It Helping workers? | |
| Biztech: Who's Blogging--and Why? | |
| Your Career: Would You Make a Good Mediator or Arbitrator? | |
| Video Case | |
| Is Wal-Mart Waging War on Its Workers? | |
| Can Striking Workers Be Replaced? | |
| Running a Business | |
| Inside the People Business at Finagle A Bagel | |
| Building a Business Plan | |
| Marketing | |
| Building Customer Relationships Through Effective Marketing | |
| Inside Business: What's "Cool"? | |
| Who Says So? | |
| Managing Customer Relationships | |
| Utility: The Value Added by Marketing | |
| The Marketing Concept | |
| Markets and Their Classification | |
| Developing Marketing Strategies | |
| Developing a Marketing Plan | |
| Market Measurement and Sales Forecasting | |
| Marketing Information | |
| Types of Buying Behavior | |
| Entrepreneurial Challenge: Building a Business on eBay | |
| Your Career: Marketing Me | |
| Examining Ethics: A Matter of Trust: Dell Rebuilds Customer Relationships | |
| Video Case | |
| New Balance Races for Customer Relationships | |
| IKEA Targets Do-It-Yourselfers | |
| Creating and Pricing Products That Satisfy Customers | |
| Inside Business: The Apple of My iPod | |
| Classification of Products | |
| The Product Life Cycle | |
| Product Line and Product Mix | |
| Managing the Product Mix | |
| Branding, Packaging, and Labeling | |
| Pricing Products | |
| Pricing Objectives | |
| Pricing Methods | |
| Pricing Strategies | |
| Pricing Business Products | |
| Examining Ethics: Cookie Monster | |
| Business Around the World: Accept No Imitations | |
| Fighting Fakes | |
| Biztech: Talk Is Cheap | |
| Online Telephone | |
| Video Case | |
| Flying High with Low Prices at JetBlue | |
| XM:4 U 24/7/365 | |
| Wholesaling, Retailing, and Physical Distribution | |
| Inside Business: Dell: Direct and Not-So-Direct | |
| Channels of Distribution | |
| Marketing Intermediaries: Wholesalers | |
| Marketing Intermediaries: Retailers | |
| Planned Shopping Centers | |
| Physical Distribution | |
| Entrepreneurial Challenge: Entrepreneurs Break into the Big Time | |
| Business Around the World: This Global Bazaar Is Right on Target | |
| Examining Ethics: Too Much Information | |
| Video Case | |
| REI: The Great Indoors | |
| Grainger Gets It Done | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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