9780324581676

Business Marketing Management B2B

by ;
  • ISBN13:

    9780324581676

  • ISBN10:

    032458167X

  • Edition: 10th
  • Format: Hardcover
  • Copyright: 2/13/2009
  • Publisher: South-Western College Pub
  • View Upgraded Edition
  • Purchase Benefits
  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
  • eCampus.com Device Compatibility Matrix

    Click the device icon to install or view instructions

    Apple iOS | iPad, iPhone, iPod
    Android Devices | Android Tables & Phones OS 2.2 or higher | *Kindle Fire
    Windows 10 / 8 / 7 / Vista / XP
    Mac OS X | **iMac / Macbook
    Enjoy offline reading with these devices
    Apple Devices
    Android Devices
    Windows Devices
    Mac Devices
    iPad, iPhone, iPod
    Our reader is compatible
     
     
     
    Android 2.2 +
     
    Our reader is compatible
     
     
    Kindle Fire
     
    Our reader is compatible
     
     
    Windows
    10 / 8 / 7 / Vista / XP
     
     
    Our reader is compatible
     
    Mac
     
     
     
    Our reader is compatible
List Price: $307.95 Save up to $246.46
  • eBook
    $61.49
    Add to Cart

    DURATION
    PRICE

Supplemental Materials

What is included with this book?

  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rather than a descriptive treatment of business marketing, and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.

Table of Contents

Preface
The Environment Of Business Marketing
A Business Marketing Perspective
The Business Market: Perspectives on the Organizational Buyer
Managing Relationships In Business Marketing
Organizational Buying Behavior
Customer Relationship Management Strategies for Business Markets
Assessing Market Opportunities
Segmenting the Business Market and Estimating Segment Demand
Formulating Business Marketing Strategy
Business Marketing Planning: Strategic Perspectives
Business Marketing Strategies for Global Markets
Managing Products for Business Markets
Managing Innovation and New Industrial Product Development
Managing Services for Business Markets
Managing Business Marketing Channels
E-Commerce Strategies for Business Markets
Supply Chain Strategies
Pricing Strategy for Business Markets
Business Marketing Communications: Advertising and Sales Promotion
Business Marketing Communications: Managing the Personal Selling Function
Evaluating Business Marketing Strategy And Performance
Marketing Performance Measurement
Cases
Glossary
Index
Table of Contents provided by Publisher. All Rights Reserved.

Rewards Program

Write a Review