9780962126543

Business Mastery A Guide for Creating a Fulfilling, Thriving Business and Keeping It Successful

by
  • ISBN13:

    9780962126543

  • ISBN10:

    0962126543

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 1997-12-28
  • Publisher: Sohnen-Moe Associates
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Summary

This best-selling business manual for massage therapists and body workers is now in its Third Edition. Fully updated and revised, the manual covers the major aspects of building and maintaining a successful practice. It introduces practical yet innovative methods to increase profits, develop a strong customer base, and enhance communications with clients. Topics include marketing, client retention, professionalism, referrals, business planning, insurance billing, ethics, and time-management, designing promotional material, networking and more. The book includes numerous charts and checklists, as well as reproducible business forms. Information on other helpful resources is provided along with contact information for major health care professional associations, business organizations and independent living resources.

Table of Contents

Preface
1 Initial Considerations
1(12)
Exploration
1(4)
Self-Employment
5(3)
Clearing
8(2)
Scope
10(3)
2 Life Planning
13(16)
Goal Setting
13(8)
Strategic Planning
21(3)
Follow-Through
24(5)
3 Success Strategies
29(20)
Self-Management
29(1)
Barriers to Success
30(3)
Time Management Principles
33(5)
Tracking
38(3)
The Art of Risk Taking
41(2)
Motivation
43(2)
Balance
45(4)
4 Conscious Business
49(18)
Are You Open For Business?
49(2)
Social Responsibility
51(5)
Goodwill
56(1)
Professionalism
57(2)
Image
59(3)
Ethics
62(5)
5 Business Start-Up
67(36)
Overview
67(1)
Initial Research
68(1)
Financing
69(1)
Buying a Practice
70(4)
Legal Structure
74(4)
Business Name
78(1)
Location
79(16)
Licenses and Permits
95(1)
Insurance Coverage
96(1)
Setting Your Fees
97(6)
6 Business Management
103(74)
Overview
103(1)
Choosing Advisors
104(1)
Policies and Procedures
105(2)
Embracing Technology
107(12)
Insurance Reimbursement
119(17)
Hiring Help
136(18)
Private Practice Issues
154(3)
Group Practice Issues
157(6)
Clinic Issues
163(4)
Spa and Salon Issues
167(6)
Job Interviews
173(4)
7 Financial Management
177(40)
Bookkeeping
177(11)
Federal Taxes
188(2)
Work Smarter with Barter
190(5)
Recession-Proof Your Practice
195(5)
Inventory Control
200(1)
Selling a Practice
201(9)
Retirement Planning
210(2)
The Canadian Supplement
212(5)
8 Therapeutic Communications
217(46)
Communication Fundamentals
217(4)
Client Interaction Policies
221(6)
Telephones: The Client Connection
227(4)
Client Files
231(2)
The Ultimate Interview
233(6)
Beyond Customer Service
239(5)
Client Retention
244(8)
Referrals
252(3)
Building Professional Alliances
255(8)
9 Marketing
263(106)
Marketing Principles
263(3)
Marketing Plan Outline
266(1)
Marketing Plan Overview
267(1)
Positioning
267(4)
Targeting Markets
271(10)
Assessment
281(1)
Strategic Action Plans
282(1)
Marketing Techniques Primer
283(3)
Promotion
286(34)
Advertising
320(13)
Publicity
333(15)
Community Relations
348(1)
Cooperative Marketing
349(3)
Companies That Market for You
352(2)
Choosing a Graphic Artist
354(3)
Marketing Ideas from A to Z
357(10)
Marketing Schedule
367(2)
10 The Business Plan
369(9)
Introduction
369(1)
Business Plan Outline
370(5)
Supplement
375(3)
Appendix A
378(33)
Wheel of Life
378(1)
High Priority Activities
379(1)
Daily Plan
380(1)
Time Tracking Sheet
381(1)
Strategic Planning
382(3)
Contact/Referral Records
385(1)
Business Mileage Sheet
386(1)
Bank Reconciliation Form
387(1)
Opening Balance Sheet
388(1)
Start-Up Costs Worksheet
389(1)
Business Income & Expense Forecast
390(1)
Monthly Business Expense Worksheet
391(1)
Monthly Personal Budget Worksheet
392(1)
Cash Flow Forecast
393(1)
Weekly Income Ledger Sheet
394(1)
Monthly Disbursement Ledger Sheet
395(1)
Business Expenses Summary Sheet
396(1)
Client Status Report
397(1)
Client Health Information Sheet
398(2)
Client Intake Form
400(2)
Health History
402(1)
Client Treatment Plan
403(1)
Client Session Notes
404(2)
Sign-In Sheet
406(1)
New Client Checklist
407(1)
Insurance Pre-Approval Form
408(1)
Financial Agreement
409(1)
Massage Therapy Informed Consent
410(1)
Appendix B
411
A Barrier-Free Practice
411(5)
Business Organizations
416(1)
Independent Living Resources
417(1)
Professional Associations
418(5)
IRS and SBA Publications
423
Index
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