9781412913157

The Business of Media; Corporate Media and the Public Interest

by
  • ISBN13:

    9781412913157

  • ISBN10:

    1412913152

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2005-08-18
  • Publisher: SAGE Publications, Inc
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Summary

The Second Edition of The Business of Media: Corporate Media and the Public Interest provides students with the critical, yet careful, analysis of the rapidly changing media industry that they need in order to get behind the headlines and understand our increasingly media-saturated society. Authors David Croteau and William Hoynes examine the possible influence media changes are having on society-paying particular attention to the tension between the media industry's insatiable quest for profits and a democratic society's need for a media system that serves the public interest. The Second Edition has been revised and updated to include analysis of the media business in the early years of the 21st century!

Table of Contents

List of Exhibits xi
Preface xiii
Acknowledgments xvii
Introduction: The New Media Industry and an Old Dilemma 1(12)
21st-Century Media
2(2)
The Lessons of Failure?
4(2)
Media in a Democratic Society
6(3)
Plan for the Book
9(4)
PART I: PROFITS AND THE PUBLIC INTEREST: THEORETICAL AND HISTORICAL CONTEXT 13(60)
1. Media, Markets, and the Public Sphere
15(26)
The Market Model
17(4)
The Advantages of Markets
17(2)
Market Structures and Types of Competition
19(2)
The Public Sphere Model
21(5)
The Concept of the Public Sphere
22(1)
The Limits of Markets
23(3)
Why Media Are Different From Other Industries
26(6)
Advertising and the Media
28(1)
Media as Citizen Resources
29(1)
The Unique Legal Status of Media
30(2)
The Tradition of Civic Responsibility
32(1)
The Public Interest
33(5)
Promoting Diversity, Avoiding Homogeneity
34(2)
Substance and Innovation Without Elitism
36(2)
Conflicting Logics
38(3)
2. The Rise and (De)Regulation of the Media Industry
41(32)
The Changing Business of Media and Regulation: The Case of ABC and Disney
41(6)
The Rise and Assimilation of ABC
43(4)
The Growth of Media
47(3)
The Evolution of Media
50(15)
Newspapers and Press Barons
50(3)
Radio and the Rise of Corporate Media
53(3)
The Television Era
56(1)
Coexisting with Television
57(6)
Beyond the Broadcast Model
63(2)
Setting the Stage for the Contemporary Media Industry
65(1)
Media Policy and the Public Interest
65(10)
In Whose Interest?
66(1)
Antitrust Law
67(2)
Serving the Public Interest
69(2)
Deregulation and the Market
71(2)
PART II: INDUSTRY STRUCTURE AND CORPORATE STRATEGY: EXPLAINING THE RISE OF MEDIA CONGLOMERATES 73(80)
3. The New Media Giants: Changing Industry Structure
75(42)
Making Sense of Mergers
76(1)
Structural Trends in the Media Industry
77(33)
Growth
78(18)
Integration
96(6)
Globalization
102(5)
Concentration of Ownership
107(3)
Interpreting Structural Changes
110(7)
The Market Perspective
111(2)
Questioning the Market: Revisiting the Public Sphere Approach
113(4)
4. Strategies of the New Media Giants
117(36)
The Case of Titanic
118(3)
Strategies of the New Media Giants
121(22)
Size Matters: Cost and Economies of Scale
121(3)
Synergy: Cross-Development and Cross-Promotion
124(3)
Branding
127(3)
Segmentation and Specialization
130(7)
Diversification
137(1)
Globalization
138(3)
Joint Ventures
141(2)
Beyond Market Strategies: The Specter of Monopolies
143(8)
The Role of Competition and the Threat of Monopolies
144(3)
Reducing Risk by Reducing Competition
147(3)
Monopolies in Perspective
150(1)
Conclusion
151(2)
PART III: NEGLECTING THE PUBLIC INTEREST: MEDIA CONGLOMERATES AND THE PUBLIC SPHERE 153(106)
5. How Business Strategy Shapes Media Content
155(36)
Considering the Public Interest
156(2)
A Note on Elitism
157(1)
Homogenization and Imitation
158(6)
Imitation and Formulas
159(3)
Declining Localism
162(2)
Trivialization and Sensationalism
164(5)
Fluff and Stuff Just Short of Snuff
164(2)
News Lite: Scandal and Entertainment
166(3)
Media Constraint I: Commercial Interests
169(8)
The Disappearing Line Between Journalism and Commerce
170(7)
Media Constraint II: Censorship and Conflicts of Interest
177(12)
Self-Censorship
178(2)
Corporate Censorship and the Pursuit of Organizational Interests
180(4)
Conflicts of Interest
184(3)
Advertiser Influence
187(2)
Conclusion
189(2)
6. How the Media Business Influences Society
191(32)
Social Influences
192(16)
Ubiquity of Commercial Media: All the World's a Sale
192(12)
Promos and Brand Names and Ads, Oh My!
204(2)
Audience Fragmentation
206(2)
A Media-Saturated Society: Fish in Water
208(1)
Political Influence
208(8)
Media Corporations and the Political System
208(6)
The Politics of Content: Antidrug and Promilitary
214(2)
The Special Role of News Media
216(5)
Conclusion
221(2)
7. Choosing the Future: Citizens, Policy, and the Public Interest
223(36)
Regulatory Policy and the Public Interest
225(2)
Media and Public Policy
227(19)
Content-Based Regulations
227(8)
Access-Oriented Media Policy
235(8)
Ensuring Diversity: The Problem of Money
243(1)
Antitrust and the Media Monopoly
244(2)
Public Policy and Public Broadcasting
246(3)
Journalism as a Profession
249(1)
Citizen Activism and Alternative Media
250(8)
Exercising Choice
254(4)
The Limits of Media, the Importance of Media
258(1)
Appendix: Select Online Resources for Studying the Media Industry, Media Policy, and Media Education 259(12)
Notes 271(10)
References 281(14)
Index 295(20)
About the Authors 315

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