Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 7/13/2010
  • Publisher: Wiley

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Disruptive new business models for winning in changing markets are the critical need of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation. It offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing new business models. Business Model Generation is a practical, inspiring handbook for anyone striving to improve their core approach to doing business--or craft a new one. Business Model Generation will teach you practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model - or analyze and renovate an old one.

Author Biography

Alexander Osterwalder (Lausanne, Switzerland; alexosterwalder.com; businessmodelgeneration.com) is a speaker, workshop facilitator and strategy consultant to organizations in 20 countries on all continents. Besides his speaking engagements, Dr. Osterwalder focuses on executive training in the domain of business model development and innovation. He writes a popular blog on business model innovation at www.businessmodelalchemist.com. Organizations that use the business strategy described in Business Model Generation include 3M, Ericsson, IBM, Telenor, Capgemini, Deloitte, and many more.

Yves Pigneur, PhD, (Lausanne, Switzerland; http://hecshost.unil.ch/ypigneur/) is a professor of business and head of the Information Systems Institute of the University of Lausanne, Switzerland. He has held visiting professorships at Georgia State University in Atlanta, Hong Kong University of Science and Technology, and University of British Columbia in Vancouver. Dr. Pigneur is the chairperson of several conferences (IFIP, ISDSS, AIM). His research has been published in over fifty books, refereed journals and conference proceedings.

Table of Contents

The book is divided into five sections: 1 The Business Model Canvas, a tool for describing, analyzing, and designing business models, 2 Business Model Patterns, based on concepts from leading business thinkers, 3 Techniques to help you design business models, 4 Re-interpreting strategy through the business model lens, and 5 A generic process to help you design innovative business models, tying together all the concepts, techniques, and tools in Business Model Generation. The last section offers an outlook on five business model topics for future exploration. Finally, the afterword provides a peek into "the making of" Business Model Generation.

1 Canvas.

Definition of a Business Model.

The 9 Building Blocks.

The Business Model Canvas.

2 Patterns.

Unbundling Business Models.

The Long Tail.

Multi-Sided Platforms.

FREE as a Business Model.

Open Business Models.

3 Design.

Customer Insights.


Visual Thinking.




4 Strategy.

Business Model Environment.

Evaluating Business Models.

Business Model Perspective on Blue Ocean Strategy.

Managing Multiple Business Models.

5 Process.

Business Model Design Process.




Where did this book come from?


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