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The Business of Music Publishing,9781598631524

The Business of Music Publishing

by
Edition:
1st
ISBN13:

9781598631524

ISBN10:
1598631527
Format:
Paperback
Pub. Date:
5/31/2012
Publisher(s):
Cengage Learning Ptr
Availability:
This title is currently not available.
List Price: $39.99

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Summary

Music publishing is the industry responsible for connecting songwriters with appropriate recording artists, promoting songs, handling copyright registration, and supervising the very profitable process of royalty collection and payment. Long overshadowed by the more glamorous recording industry, music publishers are at the pivotal center of the music industry and the incubators of every hit record. This book provides a necessary comprehensive overview of the music publishing business, with advice on how to break in. It demonstrates how publishers must reconcile creativity with commercial considerations, impose management disciplines on the creative process, apply business techniques to acquiring and marketing music, and maximize productivity in order to generate the profits necessary for creative forces to flourish. Detailed chapters illustrate the principles of copyright management, licensing, contract analysis, asset and talent acquisition, and effective marketing techniques to produce revenues from both traditional sources as and new income streams.

Table of Contents

Foreword
Acknowledgments
Preface
Introduction
Music Publishing: An Overview
What Is Music Publishing?
Starting Your Own Publishing Company
Acquisitions
Copyright
Songwriter Contracts
Co-Publishing
Mechanical-Right Licensing
Performing-Right Licensing
Synchronization-Right Licensing
Foreign Licensing
Licensing Print Rights
Grand Rights And Dramatic Rights
Licensing Songs For Commercial Advertising
Miscellaneous Licensing Issues
Exploitation
Marketing 101
Company Management
Risks To Growth And Mitigating Factors
Conclusion
Glossary
Appendix
Index
About The Author Cd-Rom
Table of Contents provided by Publisher. All Rights Reserved.


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