The Business of Music Publishing

by Whitsett,Tim

• ISBN13: 9781598631524
• ISBN10: 1598631527
• Edition: 1st
• Format: Paperback
• Copyright: 2012-05-31
• Publisher: Cengage Learning Ptr

Summary

Music publishing is the industry responsible for connecting songwriters with appropriate recording artists, promoting songs, handling copyright registration, and supervising the very profitable process of royalty collection and payment. Long overshadowed by the more glamorous recording industry, music publishers are at the pivotal center of the music industry and the incubators of every hit record. This book provides a necessary comprehensive overview of the music publishing business, with advice on how to break in. It demonstrates how publishers must reconcile creativity with commercial considerations, impose management disciplines on the creative process, apply business techniques to acquiring and marketing music, and maximize productivity in order to generate the profits necessary for creative forces to flourish. Detailed chapters illustrate the principles of copyright management, licensing, contract analysis, asset and talent acquisition, and effective marketing techniques to produce revenues from both traditional sources as and new income streams.

Table of Contents

Foreword

Acknowledgments

Preface

Introduction

Music Publishing: An Overview

What Is Music Publishing?

Starting Your Own Publishing Company

Acquisitions

Copyright

Songwriter Contracts

Co-Publishing

Mechanical-Right Licensing

Performing-Right Licensing

Synchronization-Right Licensing

Foreign Licensing

Licensing Print Rights

Grand Rights And Dramatic Rights

Licensing Songs For Commercial Advertising

Miscellaneous Licensing Issues

Exploitation

Marketing 101

Company Management

Risks To Growth And Mitigating Factors

Conclusion

Glossary

Appendix

Index

About The Author Cd-Rom

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