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Business Nowfocuses on business from a real-world perspective. With more practical application exercises, examples, and reinforced learning throughout, it allows students to continually exercise their critical thinking and problem solving skills with realistic business problems they will likely encounter in their professional lives.The chapters are carefully organized by learning objectives which correlate directly to all of the chapter materials and student and instructor ancillaries.
Table of Contents
Chapter 1 The World of Business and Its Environments
Chapter 2 How Economics Affects Business
Chapter 3 Entrepreneurship and Starting a Small Business
Chapter 4 The 4Ps of Marketing: Product, Price, Place, and Promotion
Chapter 5 Human Resources Management
Chapter 6 Production and Operations Management
Chapter 7 Information Technology in Business
Chapter 8 Finance and Accounting
Chapter 9 Management: Functions and Styles
Chapter 10 Leadership and Motivation
Chapter 11 Business in Global Markets
Chapter 12 Social Responsibility and Ethical Behavior in Business