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Business Now,9780073377285
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Business Now



Pub. Date:
McGraw-Hill Education
List Price: $140.74

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Business Nowfocuses on business from a real-world perspective. With more practical application exercises, examples, and reinforced learning throughout, it allows students to continually exercise their critical thinking and problem solving skills with realistic business problems they will likely encounter in their professional lives.The chapters are carefully organized by learning objectives which correlate directly to all of the chapter materials and student and instructor ancillaries.

Table of Contents

Chapter 1 The World of Business and Its Environments

Chapter 2 How Economics Affects Business

Chapter 3 Entrepreneurship and Starting a Small Business

Chapter 4 The 4Ps of Marketing: Product, Price, Place, and Promotion

Chapter 5 Human Resources Management

Chapter 6 Production and Operations Management

Chapter 7 Information Technology in Business

Chapter 8 Finance and Accounting

Chapter 9 Management: Functions and Styles

Chapter 10 Leadership and Motivation

Chapter 11 Business in Global Markets

Chapter 12 Social Responsibility and Ethical Behavior in Business

Bonus Chapter: Managing Your Finances

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