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Business: A Practical Introductionprovides the best information that appeals to a wide range of interest, including 11 areas of interest that's important to readers like you-and the future companies you may be working for.
Table of Contents
Part 1: Today’s Business Environment Chapter 1: Starting Out Chapter 2: Ethics & Social Responsibility Chapter 3: Economics Chapter 4: Globalization Part 2: Starting & Growing a Successful Business Chapter 5: Forms of Ownership Chapter 6: The Entrepreneurial Spirit Part 3: Management: Achieving Superior Results in the Workplace Chapter 7: Management & Leadership Chapter 8: The Effective Organization Chapter 9: Operations Management Chapter 10: Motivating Employees Chapter 11: Human Resource Management Part 4: Marketing Chapter 12: Marketing Chapter 13: Product & Pricing Strategies Chapter 14: Distribution & Promotion Strategies Part 5: Financial Resources Chapter 15: Accounting & Finance Chapter 16: Financial Management Chapter 17: Securities Markets