9780132334297

Business A Practical Introduction

by ; ;
  • ISBN13:

    9780132334297

  • ISBN10:

    0132334291

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 1/18/2012
  • Publisher: Pearson

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Summary

Business: A Practical Introductionprovides the best information that appeals to a wide range of interest, including 11 areas of interest that's important to readers like you-and the future companies you may be working for.

Table of Contents

Part 1: Today’s Business Environment
Chapter 1: Starting Out
Chapter 2: Ethics & Social Responsibility
Chapter 3: Economics
Chapter 4: Globalization
Part 2: Starting & Growing a Successful Business
Chapter 5: Forms of Ownership
Chapter 6: The Entrepreneurial Spirit
Part 3: Management: Achieving Superior Results in the Workplace
Chapter 7: Management & Leadership
Chapter 8: The Effective Organization
Chapter 9: Operations Management
Chapter 10: Motivating Employees
Chapter 11: Human Resource Management
Part 4: Marketing
Chapter 12: Marketing
Chapter 13: Product & Pricing Strategies
Chapter 14: Distribution & Promotion Strategies
Part 5: Financial Resources
Chapter 15: Accounting & Finance
Chapter 16: Financial Management
Chapter 17: Securities Markets

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