Business Principles and Management

by Everard, Kenneth E.; Burrow, James L.

• ISBN13: 9780538624664
• ISBN10: 0538624663
• Edition: 10th
• Format: Hardcover
• Copyright: 1995-04-05
• Publisher: South-Western Educational Pub

Summary

Business Principles and Management will help your students meet the challenges and opportunities of a rapidly evolving business world. The topics students need to know to manage and operate a business, finance, marketing, communications, human resources, and more are all incorporated. This text builds a solid foundation of established principles and practices, then shows students how to apply these principles and practices in the dynamic business world.

Table of Contents

Business and Its Environment	p. 1
Characteristics of Business	p. 2
Social and Ethical Environment of Business	p. 30
Economic Environment of Business	p. 56
International Environment of Business	p. 84
Forms of Business Ownership and the Law	p. 110
Proprietorships and Partnerships	p. 112
Corporate Forms of Business Ownership	p. 138
Legal Aspects of Business	p. 164
Information and Communication Systems	p. 192
Technology and Information Management	p. 194
E-Commerce	p. 218
Organizational Communications	p. 242
Management Responsibilities	p. 270
Management Functions and Decision Making	p. 272
The Manager as Leader	p. 296
Planning and Organizing	p. 322
Implementing and Controlling	p. 352
Financial Management	p. 380
Financial Records in a Business	p. 382
Financial Analysis of a Business	p. 408
Financing a Business	p. 430
Financial Services	p. 454
Credit and Insurance	p. 478
Production and Marketing Management	p. 514
Product Planning and Production Management	p. 516
Nature and Scope of Marketing	p. 544
Product Development and Distribution	p. 568
Pricing and Promotion	p. 594
Human Resources Management	p. 624
Human Resources Planning	p. 626
Employee and Organizational Development	p. 658
Glossary	p. 690
Index	p. 706
Photo Credits	p. 722
Table of Contents provided by Rittenhouse. All Rights Reserved.