9780205581856

Business and Professional Communication : Plans, Processes, and Performance

by ;
  • ISBN13:

    9780205581856

  • ISBN10:

    0205581854

  • Edition: 4th
  • Format: Paperback
  • Copyright: 1/1/2009
  • Publisher: Allyn & Bacon
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Summary

Grounded in real business examples and fundamental skill-building,Business and Professional Communicationplaces a strong emphasis on presentations in business settings to better prepare readers for the realities of daily career life.This bookrs"s comprehensive topic coverage provides clear guidance for all communication practices in businesses and organizations. Centered on the notion that business communication can influence the interpretation of issues and events,Business and Professional Communicationprovides readers with practical tips, contemporary applications, and a survey of the relevant theories.

Table of Contents

Preface
The Role of Communication in Business and the Professions
What Is Communication?
Goals of Communication
Effective Communication Is Audience Centered
Effective Communication is Strategic
Dyadic and Group Communication
Listening and Feedback in Organizational Relationships
Recall Listening
Empathic Listening
Communicating in Organizational Groups and Teams
The Leadership Role
Membership Competencies in Groups and Teams
Decision Making in Group and Team Meetings
Conflict in Groups and Teams
Interpersonal Politics and Power in Communication
Interpersonal Power and Politics
Building Interpersonal Networks: The Experience of Women and Minorities
Sexual Harassment: A Gross Imbalance of Power
Professional Interviews
The Employment Interview
Performance Appraisal Interviews
Creating a Professional Presentation
Considering Audience Feedback
Analyze the Situation
Analyze Listener Characteristics
Techniques for Analyzing the Audience
Preparing and Delivering Presentations
Decide on the General Purpose
Select a Topic
Develop the Specific Purpose Statement
Develop the Main Idea Statement
Gather Supporting Material
Research the Topic
Apply the Information Learned from the Audience Analysis
Structure the Main Ideas in the Body of the Speech
Outline the Speech
Develop the Introduction and Conclusion
Rehearsal and Delivery Considerations
Creating and Using Visual Aids
Types of Visual Aids
Presenting Visual Aids to the Audience
Types of Business and Professional Presentations
Technical Presentations
Understanding the Audience for Technical Information
General Guidelines for Communicating Technical Information
Overcoming Obstacles to Shared Meaning
Structuring the Technical Presentation
Proposal Presentations
Audience Analysis for Persuasive Proposals
Proposal Structures
Developing Persuasive Arguments
Outlining Your Points to Show Logical Relationships
Developing Effective Credibility Appeals
Developing Effective Emotional Appeals
Sales Presentations
The Significance of Sales Presentations in Business and the Professions
Audience Analysis for Sales Presentations
Visual Aids for Sales Presentations
Content Considerations for Sales Presentations
Delivering the Sales Presentation
Structuring the Sales Presentation
Risk Communication
The Significance of Risk Communication in Business and Government
The Scientific Process of Risk Analysis
Audience Perceptions of Risk
Credibility and the Process of Risk Communication
Creating Risk Messages
Formatting Risk Communication Messages
Crisis Communication
The Significance of Crisis Communication in Businesses and the Professions
The Components of Crisis Communication
Forming a Crisis Management Team and Precrisis Planning
Communication Responses to Organizational Crisis
Effectively Employing Crisis Communication Strategies
Structuring Organizational Crisis Communication
Index
Table of Contents provided by Publisher. All Rights Reserved.

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