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Business Research Methods,9780073373706

Business Research Methods

by ;
Edition:
11th
ISBN13:

9780073373706

ISBN10:
0073373702
Format:
Hardcover
Pub. Date:
8/26/2010
Publisher(s):
McGraw-Hill/Irwin
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Customer Reviews

Very Thorough  March 13, 2011
by


I ordered this textbook from ecampus and I'm glad to receive it in time. This text book is written in a good style that makes it easy to understand every sentence .It allows you to thoroughly understand the business research function. I found it to be somewhat helpful. The explanations and definitions are accurate and examples are introduced to convey every theory and concept.






Business Research Methods: 4 out of 5 stars based on 1 user reviews.

Summary

Don Cooper is the writer of the text. He is on leave from Florida Atlantic University and currently does extensive consulting work for companies such as IBM in the domestic and global areas.

The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics –backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text.

Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course.

Table of Contents

Introduction to Business Research
Research in Business
How the Research Industry Works
Ethics in Business Research
Thinking Like a Researcher
The Research Process: An Overview
Clarifying the Research Question through Secondary Data and Exploration
Bibliographic Database Searches
Advanced Searches
The Design of Business Research
Research Design: An Overview
Qualitative Research
Observation Studies
Experiments
Surveys
Complex Experimental Designs
Test Markets
The Sources and Collection of Data
Measurement
Measurement Scales
Questionnaires and Instruments
Crafting Effective Measurement Questions
Pretesting Options and Discoveries
Sampling
Determining Sample Size
Analysis and Presentation of Data
Data Preparation and Description
Describing Data Statistically
Exploring, Displaying, and Examining Data
Hypothesis Testing
Measures of Association
Multivariate Analysis: An Overview
Presenting Insights and Findings: Written Reports
Presenting Insights and Findings: Oral Presentations
Case Index
Appendices:
Business Research Requests and Proposals (with Sample RFP)
Focus Group Discussion Guide
Nonparametric Significance Tests
Selected Statistical Tables
References and Readings
Table of Contents provided by Publisher. All Rights Reserved.


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