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A complete introduction to business research, Business Research Methods is the ideal guide for students embarking on a research project. Throughout the text, the authors draw on their own extensive experience to give readers tips for success and provide advice to help them avoid common mistakes.
Developed specifically with business and management students in mind, this bestselling textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice on carrying out their research. In addition to a broad range of relevant case studies, the book features a substantial discussion of ethics, a chapter on internet research methods, and a strong emphasis on practical content such as planning a project and writing it up.
Now in its fourth edition, the text featuresnew chapters on the nature of business research and on sampling in qualitative research.
Alan Bryman is Professor of Organizational and Social Research at the University of Leicester.
Emma Bell is Professor of Management and Organization Studies and Director of the Centre for Economics and Management at Keele University.
Table of Contents
Part One 1. The Nature and Process of Business Research 2. Business Research Strategies 3. Research Designs 4. Planning a ResearchProject and Formulating Research questions 5. Getting Started: Reviewing the Literature 6. Ethics and Politics in Business Research Part Two 7. The Nature of Quantitative Research 8. Sampling 9. Structured Interviewing 10. Self-completion Questionnaires 11. Asking Questions 12. Structured Observation 13. Content Analysis 14. Secondary Analysis and Official Statistics 15. Quantitative Data Analysis 16. Using SPSS for Windows Part Three 17. The Nature of Qualitative Research 18. Sampling in Qualitative Research 19. Ethnography and Participant Observation 20. Interviewing in Qualitative Research 21. FocusGroups 22. Language in Qualitative Research 23. Documents as Sources of Data 24. Qualitative Data Analysis 25. Computer-assisted Qualitative Data Analysis: Using NVivo Part Four 26. Breaking Down the Quantitative/Qualitative Divide 27. Mixed Methods Research: Combining Quantitative and qualitative research 28. E-Research: Internet Research Methods 29. Writing up Business Research