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Business Research Methods,9780072979237
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Business Research Methods

by
Edition:
9th
ISBN13:

9780072979237

ISBN10:
0072979232
Media:
Hardcover
Pub. Date:
7/29/2005
Publisher(s):
McGraw-Hill College
List Price: $148.12
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Table of Contents

part I Introduction to Business Research 1 Research in Business 2 Thinking Like a Researcher 3 The Research Process 4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research part II The Design of Research 6 Research Design: An Overview 7 Secondary Data Searches 8 Qualitative Research 9 Observation Studies 10 Surveys 11 Experiments and Test Markets Appendix 11a: Complex Experimental Designs part III The Sources and Collection of Data 12 Measurement 13 Measurement Scales 14 Questionnaires and Instruments Appendix 14a: Crafting Effective Measurement Questions Appendix 14b: Pretesting Options and Discoveries 15 Sampling Concepts Appendix 15a: Determining Sample Size part IV Analysis and Presentation of Data 16 Data Preparation and Analysis Appendix 16a: Describing Data Statistically 17 Exploring, Displaying, and Examining Data 18 Hypothesis Testing 19 Measures of Association 20 Multivariate Analysis: An Overview 21 Presenting Insights and Findings: Written and Oral Reports case abstracts appendices A Focus Group Discussion Guide B Nonparametric Significance Tests C Selected Statistical Tables References and Readings Glossary Photo Credits Index


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