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Business Research Methods with CD-Rom (Mandatory Package),9780072407419
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Business Research Methods with CD-Rom (Mandatory Package)

by
ISBN13:

9780072407419

ISBN10:
0072407417
Format:
Hardcover
Pub. Date:
8/8/2000
Publisher(s):
MCG (Manual)

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Summary

Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

Table of Contents

PART I Introduction to Business Research
Research in Business
2(26)
Addressing Management Problems with Scientific Thinking
28(40)
The Research Process
68(20)
The Research Proposal
88(22)
Ethics in Business Research
110(22)
PART II The Design of Research
Design Strategies
132(28)
Sampling Design
160(40)
Measurement
200(26)
Measurement Scales
226(30)
PART III Sources and Collection of Data
Exploring Secondary Data
256(36)
Survey Methods: Communicating with Respondents
292(34)
Instruments for Respondent Communication
326(42)
Observational Studies
368(22)
Experimentation
390(30)
PART IV Analysis and Presentation of Data
Data Preparation and Description
420(30)
Exploring, Displaying, and Examining Data
450(32)
Hypothesis Testing
482(46)
Measures of Association
528(42)
Multivariate Analysis: An Overview
570(38)
Presenting Results: Written and Oral Reports
608(169)
CASES
APPENDIXES
A Core Business Reference Sources: Printed and Electronic Resource Title List
714(6)
B Decision Theory Problem
720(7)
C Request for Proposal (RFP): Assessment and Contents
727(4)
D Sample Student Term Project
731(8)
E Nonparametric Significance Tests
739(7)
F Selected Statistical Tables
746(31)
Glossary 777
Examples Index 757(26)
Photo Credits 783(2)
Index 785


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