9780077224875

Business Research Methods with Student DVD

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  • ISBN13:

    9780077224875

  • ISBN10:

    0077224876

  • Edition: 10th
  • Format: Hardcover w/DVD
  • Copyright: 11/5/2007
  • Publisher: McGraw-Hill/Irwin
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List Price: $214.99

Summary

In its Anniversary 10th Edition, authors Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience inBusiness Research Methods. Students and instructors will find thorough coverage of business research topics including the best coverage of questionnaire design backed by solid theory. The authors are successful marketing research consultants; their expertise is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found in the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

Table of Contents

Introduction to Business Research
Research in Business
Ethics in Business Research
Thinking Like a Researcher
The Research Process: An Overview
Clarifying the Research Question through Secondary Data and Exploration
Bibliographic Database Searches
Advanced Searches
The Design of Business Research
Research Design: An Overview
Qualitative Research
Observation Studies
Surveys
Experiments
Complex Experimental Designs
Test Markets
The Sources and Collection of Data
Measurement
Measurement Scales
Questionnaires and Instruments
Crafting Effective Measurement Questions
Pretesting Options and Discoveries
Sampling
Determining Sample Size
Insights from Findings: Analysis and Presentation of Data
Data Preparation and Description
Describing Data Statistically
Exploring, Displaying, and Examining Data
Hypothesis Testing
Measures of Association
Multivariate Analysis: An Overview
Presenting Results: Oral and Written Reports Case Abstracts
Appendices
Business Research Requests and Proposals (with Sample RFP)
Focus Group Discussion Guide
Nonparametric Significance Tests
Selected Statistical Tables
References and Readings
Glossary of Key Terms
Table of Contents provided by Publisher. All Rights Reserved.

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