9780763780784

The Business of Sports

by ;
  • ISBN13:

    9780763780784

  • ISBN10:

    0763780782

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 10/1/2010
  • Publisher: Jones & Bartlett Learning

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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Summary

The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. The authors compile a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories.

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