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Business Strategy Game: A Global Industry Simulation,9780072820096

Business Strategy Game: A Global Industry Simulation

by
ISBN13:

9780072820096

ISBN10:
0072820098
Format:
Paperback
Pub. Date:
1/1/2002
Publisher(s):
McGraw-Hill College
List Price: $52.15
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Summary

The Business Strategy Game is the #1 selling computer simulation in the strategic management market. It is the single best exercise available for helping students understand how the functional pieces of a business fit together and for providing students with a capstone experience in decision-making. The exercise of running a simulated company in a competitive market setting helps students develop better decision-making judgment and improves their skills in evaluating market and competitive conditions and responding to changes that are occurring. The BSG helps students learn from working with the numbers, exploring options, and trying to unite production, marketing, finance, and human resource decisions into a coherent strategy.

Table of Contents

Section 1: The Industry and the Company
1(14)
What You Can Expect to Learn
2(2)
The Company You Will Manage
4(4)
What the Board of Directors Expects
8(1)
The Industry and Competitive Environment
9(1)
Customers and Distribution Channels
9(1)
Raw Material Supplies
10(1)
Manufacturing
11(1)
Weapons of Competitive Rivalry
12(1)
Overview of The Business Strategy Game
13(2)
Section 2: Obtaining and Running the Company Program
15(8)
Obtaining the Company Program
16(1)
Installing the Company Program
16(1)
Creating a Company Disk
17(1)
PC Configuration
17(1)
Getting Started
18(1)
Exploring the Menu Bar
19(2)
The E-Mail Option
21(2)
Section 3: Competition and Demand Forecasts
23(16)
Demand Projections for Years 11 and 12
23(2)
The Factors that Determine Market Share
25(7)
Competitive Strategy Options
32(1)
The Demand Forecast Screen
33(6)
Section 4: Plant Operations
39(20)
Pertinent Production Issues
43(1)
Production and Labor Decisions
44(9)
Plant Upgrades and Capacity Additions
53(3)
Buying, Selling, and Closing Plants
56(3)
Section 5: Warehouse and Shipping Operations
59(10)
Warehouse Operations
60(6)
Shipping Decisions
66(3)
Section 6: Sales and Marketing Operations
69(18)
Private-Label Marketing Decisions
70(1)
Internet Marketing Decisions
71(2)
Branded Marketing Decisions
73(7)
Bids for Celebrities
80(2)
Reports Concerning Marketing Operations
82(5)
Section 7: Financing Company Operations
87(14)
The Income Statement
88(1)
The Cash Flow Report
89(1)
The Balance Sheet
90(2)
The Company's Bond Rating
92(1)
Finance and Cash Flow Decisions
93(8)
Section 8: Scoring, Reports, Analysis Options, and Strategic Plans
101(8)
Scoring Your Company's Performance
102(3)
The Footwear Industry Report
105(1)
The Benchmarking Report
105(1)
The Competitor Analysis Reports
106(1)
Company Reports of Current-Year Results
106(1)
Analysis Options
107(2)
Section 9: Decision Making: Recommended Procedures
109(4)
Concluding Comments
112(1)
Appendix: Planning and Analysis Forms
113(8)
Company Mission and Objectives Form
115(2)
Company Strategy Form
117(2)
Industry and Competitive Analysis Form
119(2)
Index 121


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