9781412992503

Business Writing in the Digital Age

by
  • ISBN13:

    9781412992503

  • ISBN10:

    1412992508

  • Format: Paperback
  • Copyright: 10/20/2011
  • Publisher: SAGE Publications, Inc

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Supplemental Materials

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  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Business Writing for the Digital Age: A Student's Guide can be used as a core or supplementary text for business writing courses and across the Business and Management curriculum as a student aid to better writing. The text instructs business students how to write for the 21st century business environment in the style it demands: clearly, concisely, powerfully, and with individuality. It also addresses explicitly the digital realm of email, social networking, and social media strategies. The text gives writing teachers a complete structure for teaching business writing that they can adapt to their own preferences. It is also useful for professors who teach general business subjects and recognize a need to help their students write betterűűa need that is almost universally acknowledged. To serve these dual purposes, the book offers a flexible resource. Its lessons can be taught progressively, drawing on the assignments and discussion questions included. Or, teachers can choose to spend little class time explicitly on writing and instead, assign the book as independent study and evaluate writing progress as a component of regular assigned projects.The scope of the book includes:Good writing matters: Evidence to support the need for solid writing skills21st century media choices (how things have changed)Applying strategic principles to writingThe practical side of business writingThe art of revisionThe art of collaborative writingWriting strong letters and emailsMajor business staples (reports, presentations, proposals, business plans, speeches)Promoting yourself effectivelyWriting for e-media, video, and social networkingIssues of ethicsThe book is designed with the business student in mind, including features such as:Examples of good and poor writingChecklists against which to review writing samples and documents draftedIn-class individual and group writing assignments˘Say it÷ and ˘Write it÷ exercises to illuminate the differences between these two communication systems

Table of Contents

Importance of Writing in Today's Business World, Changing World/Changing Needs, How to Use This Book
Writing Strategically
Applying the Strategic Ideas
Writing: the Good Sentence
Writing: Pulling the Message Together, and How to Edit
E-Mail
Letters
Persuasive Writing Part 1: The Tools and Techniques
Persuasive Writing Part 2: Proposals, Reports, Business Plans, Executive Summary, and PowerPoints
Web Sites
Blogs and Social Media
Presenting Yourself--Resumes
Table of Contents provided by Publisher. All Rights Reserved.

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