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Business Writing for the Digital Age: A Student's Guide can be used as a core or supplementary text for business writing courses and across the Business and Management curriculum as a student aid to better writing. The text instructs business students how to write for the 21st century business environment in the style it demands: clearly, concisely, powerfully, and with individuality. It also addresses explicitly the digital realm of email, social networking, and social media strategies. The text gives writing teachers a complete structure for teaching business writing that they can adapt to their own preferences. It is also useful for professors who teach general business subjects and recognize a need to help their students write betterűűa need that is almost universally acknowledged. To serve these dual purposes, the book offers a flexible resource. Its lessons can be taught progressively, drawing on the assignments and discussion questions included. Or, teachers can choose to spend little class time explicitly on writing and instead, assign the book as independent study and evaluate writing progress as a component of regular assigned projects.The scope of the book includes:Good writing matters: Evidence to support the need for solid writing skills21st century media choices (how things have changed)Applying strategic principles to writingThe practical side of business writingThe art of revisionThe art of collaborative writingWriting strong letters and emailsMajor business staples (reports, presentations, proposals, business plans, speeches)Promoting yourself effectivelyWriting for e-media, video, and social networkingIssues of ethicsThe book is designed with the business student in mind, including features such as:Examples of good and poor writingChecklists against which to review writing samples and documents draftedIn-class individual and group writing assignments˘Say it÷ and ˘Write it÷ exercises to illuminate the differences between these two communication systems
Table of Contents
|Importance of Writing in Today's Business World, Changing World/Changing Needs, How to Use This Book|
|Applying the Strategic Ideas|
|Writing: the Good Sentence|
|Writing: Pulling the Message Together, and How to Edit|
|Persuasive Writing Part 1: The Tools and Techniques|
|Persuasive Writing Part 2: Proposals, Reports, Business Plans, Executive Summary, and PowerPoints|
|Blogs and Social Media|
|Table of Contents provided by Publisher. All Rights Reserved.|