More New and Used
from Private Sellers
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 2nd edition with a publication date of 2/8/2009.
What is included with this book?
- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
Discover the vibrant energy and challenging excitement found in business today within the engaging, magazine-style pages of Kelly/McGowen's BUSN 2E. Designed specifically for today's learners, BUSN promises to keep the reader turning page after page with a streamlined, riveting design that presents all of the core Introduction to Business topics in only 18 succinct chapters, including a unique chapter on Business Communications. Much more than just another textbook, BUSN 2E directly connects today's reader with what's happening in business today and how it will affect them, whether they are a business major or have other plans. This second edition provides a more reader-focused, less linear, proven learning model, still all at a reader-friendly price. Written by long-time business instructors and developed with first-hand input from today's students, the eye-catching presentation focuses on the business principles most important to the learner's success with less reading, more visuals and manageable chunks of information that ensure the reader understands the concepts on each page. Memorable examples from today relate the business topics to every day life and career success. Numerous resources tightly integrated with the text, including an interactive website and the latest news feeds, help sharpen business, study, and communication skills while keeping readers motivated and excited about business today.
Table of Contents
|The Business Environment|
|Business Now: Change is the Only Constant|
|Economics: The Framework for Business|
|The World Marketplace: Business without Borders|
|Business Ethics and Social Responsibility: Doing Well by Doing Good|
|Business Communication: Creating and Delivering Messages that Matter|
|Creating A Business|
|Business Formation: Choosing the Form that Fits|
|Small Business and Entrepreneurship: Economic Rocket Fuel|
|Financing A Business|
|Accounting: Decision Making By the Numbers|
|Finance: Acquiring and Using Funds to Maximize Value|
|Securities Markets: Trading Financial Resources|
|Marketing A Business|
|Marketing: Building Profitable Customer Connections|
|Product Strategy: Delivering More Value|
|Distribution and Pricing: Right Product, Right Person, Right Place, Right Price|
|Marketing Promotion: Delivering High-Impact Messages|
|Managing A Business|
|Management Motivation and Leadership: Bringing Business to Life|
|Human Resource Management: Building a Top-Quality Workforce|
|Managing Information and Technology: Finding New Ways to Learn and Link|
|Operations Management: Putting it All Together|
|Labor Unions and Collective Bargaining|
|Table of Contents provided by Publisher. All Rights Reserved.|