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BUSN (with Review Cards and Printed Access Card),9780324581881

BUSN (with Review Cards and Printed Access Card)

by ;
Edition:
2nd
ISBN13:

9780324581881

ISBN10:
0324581882
Format:
Paperback
Pub. Date:
2/8/2009
Publisher(s):
Cengage Learning
List Price: $41.00

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Summary

Discover the vibrant energy and challenging excitement found in business today within the engaging, magazine-style pages of Kelly/McGowen's BUSN 2E. Designed specifically for today's learners, BUSN promises to keep the reader turning page after page with a streamlined, riveting design that presents all of the core Introduction to Business topics in only 18 succinct chapters, including a unique chapter on Business Communications. Much more than just another textbook, BUSN 2E directly connects today's reader with what's happening in business today and how it will affect them, whether they are a business major or have other plans. This second edition provides a more reader-focused, less linear, proven learning model, still all at a reader-friendly price. Written by long-time business instructors and developed with first-hand input from today's students, the eye-catching presentation focuses on the business principles most important to the learner's success with less reading, more visuals and manageable chunks of information that ensure the reader understands the concepts on each page. Memorable examples from today relate the business topics to every day life and career success. Numerous resources tightly integrated with the text, including an interactive website and the latest news feeds, help sharpen business, study, and communication skills while keeping readers motivated and excited about business today.

Table of Contents

The Business Environment
Business Now: Change is the Only Constant
Economics: The Framework for Business
The World Marketplace: Business without Borders
Business Ethics and Social Responsibility: Doing Well by Doing Good
Business Communication: Creating and Delivering Messages that Matter
Creating A Business
Business Formation: Choosing the Form that Fits
Small Business and Entrepreneurship: Economic Rocket Fuel
Financing A Business
Accounting: Decision Making By the Numbers
Finance: Acquiring and Using Funds to Maximize Value
Securities Markets: Trading Financial Resources
Marketing A Business
Marketing: Building Profitable Customer Connections
Product Strategy: Delivering More Value
Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
Marketing Promotion: Delivering High-Impact Messages
Managing A Business
Management Motivation and Leadership: Bringing Business to Life
Human Resource Management: Building a Top-Quality Workforce
Managing Information and Technology: Finding New Ways to Learn and Link
Operations Management: Putting it All Together
Online Appendices
Labor Unions and Collective Bargaining
Business Law
Table of Contents provided by Publisher. All Rights Reserved.


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