Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
What is included with this book?
|The desire code||p. 1|
|The Pretty Good Problem||p. 3|
|The Straw Man in the Gray Flannel Suit||p. 21|
|Rationale Thinking||p. 35|
|Ignoring the Joneses||p. 51|
|Chuck Taylor Was a Salesman||p. 79|
|Rebellion, Unsold||p. 96|
|Very Real||p. 134|
|The Murkiest Common Denominator||p. 145|
|The Commercialization of Chitchat||p. 165|
|The Brand Underground||p. 189|
|Invisible badges||p. 209|
|Murketing Ethics||p. 215|
|What's the Matter with Wal-Mart Shoppers?||p. 230|
|Beyond the Thing Itself||p. 249|
|Additional source notes||p. 265|
|Table of Contents provided by Ingram. All Rights Reserved.|
Excerpted from Buying In: The Secret Dialogue Between What We Buy and Who We Are by Rob Walker
All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.