CAD Monkeys, Dinosaur Babies, and T-Shaped People : Inside the World of Design Thinking and How It Can Spark Creativity and Innovation

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  • Format: Paperback
  • Copyright: 12/28/2010
  • Publisher: Penguin Books
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An illuminating journey through today's fascinating world of design. What can we learn from the ways great designers think-and how can it improve our lives? In CAD Monkeys, Dinosaur Babies, and T-Shaped PeopleWarren Berger, in collaboration with celebrated designer Bruce Mau, revolutionizes our understanding of design and unlocks the secrets of the trade. Looking to the creative problem-solving work of design professionals, Berger reveals that design is a mindset, a way of looking at the world with an eye toward improving it. The practice of design-thinking opens readers to their innate capacity for reimagining the world around them.

Author Biography

Warren Berger is an award-winning journalist and author who has written for The New York Times Magazine, Wired, GQ, Reader’s Digest, The Los Angeles Times Magazine, Business 2.0, and New York magazine. His work appeared in the 2001 Best Business Stories of the Year. He is the author of Advertising Today, Hoopla, and co-author of Nextville and No Opportunity Wasted. He is also the creator and editor of One, an acclaimed national magazine focusing on advertising and design.

Table of Contents

The Briefingp. 1
Ask stupid questionsp. 21
What is design? Who is Bruce Mau? And, by the way, does it have to be a lightbulb?
Jump fencesp. 45
How do designers connect, reinvent, and recombine? And what makes them think they can do all these things?
Make hope visiblep. 70
The importance of picturing possibilities and drawing conclusions
Go deepp. 99
How do we figure out what people need-before they know they need it?
Work the metaphorp. 126
Realizing what a brand or business is really about-then bringing it to life through designed experiences
Design what you dop. 155
Can the way a company behaves be designed?
Face consequencesp. 183
Coming to terms with the responsibility to design well and recognizing what will happen if we don't
Embrace constraintsp. 211
Design that does "more with less" is needed more than ever in today's world
Design for emergencep. 239
Applying the principles of transformation design to everyday life
Begin anywherep. 267
Why small actions are more important than big plans
The Glimmeratip. 293
The Glimmer Glossaryp. 301
Resourcesp. 309
Notesp. 315
Acknowledgmentsp. 329
Indexp. 333
Table of Contents provided by Ingram. All Rights Reserved.

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