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Cambridge International AS and A Level Business Studies Revision Guide has been designed specifically to meet the requirements of the Cambridge syllabus. Cambridge International AS and A Level Business Studies Revision Guide has been designed to help students prepare for the AS and A Level Business Studies examinations of University of Cambridge International Examinations. This Revision Guide follows exactly the order of topics contained in the Cambridge AS and A Level Business Studies syllabus.
Table of Contents
|Size of business|
|Stakeholders in a business|
|External influences on business activity|
|Economic influences on business activity|
|Management and leadership|
|Human resource management|
|Further human resource management|
|What is marketing?|
|Marketing mix - product and price|
|Marketing mix - promotion and place|
|Globalisation and international marketing|
|The nature of operations|
|Lean production and quality management|
|Forecasting cash flows|
|Contents of published accounts|
|Analysis of published accounts|
|What is strategic management?|
|Past examination papers|
|Table of Contents provided by Publisher. All Rights Reserved.|