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Cambridge International As and a Level Business Studies Revision Guide
by Stimpson, Peter; Joyce, PeterEdition:
1st
ISBN13:
9781107604773
ISBN10:
110760477X
Format:
Paperback
Pub. Date:
5/31/2013
Publisher(s):
Cambridge Univ Pr
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Questions About This Book?
What version or edition is this?
This is the 1st edition with a publication date of 5/31/2013.
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- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
Summary
Cambridge International AS and A Level Business Studies Revision Guide has been designed specifically to meet the requirements of the Cambridge syllabus. Cambridge International AS and A Level Business Studies Revision Guide has been designed to help students prepare for the AS and A Level Business Studies examinations of University of Cambridge International Examinations. This Revision Guide follows exactly the order of topics contained in the Cambridge AS and A Level Business Studies syllabus.
Table of Contents
| Enterprise | |
| Business structure | |
| Size of business | |
| Business objectives | |
| Stakeholders in a business | |
| External influences on business activity | |
| Economic influences on business activity | |
| Management and leadership | |
| Motivation | |
| Human resource management | |
| Further human resource management | |
| Organisation structure | |
| Business communication | |
| What is marketing? | |
| Market research | |
| Marketing mix - product and price | |
| Marketing mix - promotion and place | |
| Marketing planning | |
| Globalisation and international marketing | |
| The nature of operations | |
| Operations planning | |
| Inventory management | |
| Capacity utilisation | |
| Lean production and quality management | |
| Project management | |
| Business finance | |
| Forecasting cash flows | |
| Costs | |
| Accounting fundamentals | |
| Budgets | |
| Contents of published accounts | |
| Analysis of published accounts | |
| Investment appraisal | |
| What is strategic management? | |
| Strategic analysis | |
| Strategic choice | |
| Strategic implementation | |
| Past examination papers | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
