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Cambridge International As and a Level Business Studies Revision Guide,9781107604773

Cambridge International As and a Level Business Studies Revision Guide

by ;
Edition:
1st
ISBN13:

9781107604773

ISBN10:
110760477X
Format:
Paperback
Pub. Date:
8/19/2013
Publisher(s):
Cambridge Univ Pr
List Price: $18.95

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Summary

Cambridge International AS and A Level Business Studies Revision Guide has been designed specifically to meet the requirements of the Cambridge syllabus. Cambridge International AS and A Level Business Studies Revision Guide has been designed to help students prepare for the AS and A Level Business Studies examinations of University of Cambridge International Examinations. This Revision Guide follows exactly the order of topics contained in the Cambridge AS and A Level Business Studies syllabus.

Table of Contents

Enterprise
Business structure
Size of business
Business objectives
Stakeholders in a business
External influences on business activity
Economic influences on business activity
Management and leadership
Motivation
Human resource management
Further human resource management
Organisation structure
Business communication
What is marketing?
Market research
Marketing mix - product and price
Marketing mix - promotion and place
Marketing planning
Globalisation and international marketing
The nature of operations
Operations planning
Inventory management
Capacity utilisation
Lean production and quality management
Project management
Business finance
Forecasting cash flows
Costs
Accounting fundamentals
Budgets
Contents of published accounts
Analysis of published accounts
Investment appraisal
What is strategic management?
Strategic analysis
Strategic choice
Strategic implementation
Past examination papers
Index
Table of Contents provided by Publisher. All Rights Reserved.


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