9781609945169

Campaign Boot Camp 2. 0 : Basic Training for Candidates, Staffers, Volunteers, and Nonprofits

by
  • ISBN13:

    9781609945169

  • ISBN10:

    1609945166

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 3/5/2012
  • Publisher: Ingram Pub Services

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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Attorney and activist Christine Pelosi presents leadership lessons from the campaign trail for anyone who wants to run for office, advocate for a cause, or win a public policy issue. Based on the boot camp model Pelosi has successfully used in her actual grassroots trainings, this book provides practical advice and exercises so that individual readers can integrate these leadership lessons into their own public service efforts. Distilling best practices from across the political spectrum she lays out a 7-step program for effective campaigning at all levels of public service: 1. Identify your call to service 2. Know your community 3. Build your leadership teams 4. Define your message 5. Connect with people 6. Raise the money 7. Mobilize to win In this revised edition, Christine updates the "Call to Service" examples-profiles of current political leaders and what motivated them to enter public service-details the role of social media, the web, and technology as the "great leveler" for political leaders, explores the special challenges of women candidates, and expands on the unique role of volunteers.

Author Biography

Christine Pelosi has a lifetime of grass-roots campaigning experience, most proudly for her mother, US House Democratic Leader Nancy Pelosi. Christine serves as chair of the California Democratic Party Women's Caucus, a vice chair of the Veterans and Military Families Council of the Democratic National Committee, and a board member with nonprofit and labor organizations. She has worked as an attorney in the Clinton-Gore administration, a chief of staff on Capitol Hill, and a child abuse and sex crimes prosecutor in San Francisco.

Table of Contents

Introductionp. 1
Message
Identify Your Call to Servicep. 11
Define Your Messagep. 48
Management
Know Your Communityp. 79
Build Your Leadership Teamsp. 101
Money
Raise the Moneyp. 135
Mobilization
Connect with Peoplep. 161
Mobilize to Winp. 189
After-Action Reviewp. 219
Notesp. 223
Acknowledgmentsp. 229
Indexp. 231
About the Authorp. 241
Table of Contents provided by Ingram. All Rights Reserved.

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