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The evolution of the modern political campaign has taken us from television sets in the living room to wireless new media in the hands of voters. Reaching voters with targeted messages, candidates increasingly rely on consumer-driven techniques. What works at the national level can be tailored to work even more effectively at the individual level. Future campaigns will continue to make use of recent innovations like meetups, blogs, and Internet polling. Newer tactics such as fundraising on the web and get out the vote drives with microtargeting via Blackberrys and PDAs are changing the way candidates advertise, ask for money, interact with the media, coordinate with their party organizations, and make the most of interest group support. What, then, are the implications for the democratic process and governance? To help students make sense of how and why campaigns are changing, well-respected scholars and practitioners keep their focus on the horizon of campaigning and offer a cutting-edge look at what to expect in the 2008 elections and beyond.
Richard J. Semiatin, American University, Academic Director and Assistant Professor of Government, is a current faculty member of the Washington Semester Program where he has served for over 20 years. Semiatin specializes in campaigns and elections. He is also the author of Campaigns in the 21st Century (2005), five monographs on elections, one monograph on impeachment and trial, book chapters, and articles He was selected by the Carnegie Foundation for the Advancement of Teaching to participate in its Political Engagement Project (PEP). He received his BA from Connecticut College and PhD from American University.
Table of Contents
|The New Political Campaign||p. 1|
|Introduction - Campaigns on the Cutting Edge||p. 3|
|Fundraising - Continuity and Change||p. 11|
|Paid Media - In an Era of Rapid and Revolutionary Change||p. 28|
|Social and New Media - An Evolving Future||p. 48|
|Polling in the Twenty-First Century - Part Past, Part Future||p. 65|
|Voter Mobilization - Into the Future||p. 81|
|The Evolving Campaign - Adaptation by Political Institutions and Groups||p. 101|
|Political Parties - Beyond Revitalization||p. 103|
|Interest Groups and the Future of Campaigns||p. 121|
|Campaign Press Coverage-Instantaneous||p. 138|
|Campaign Finance Reform in the Post-Citizens United Era||p. 157|
|Redistricting - The Shift Toward South and West Continues||p. 177|
|Women and Campaigns - Growing Female Activism From the Grass Roots to the Top||p. 193|
|Minority Candidates and the Changing Landscape of Campaigns in the Twenty-First Century||p. 211|
|New Political Campaigns and Democracy||p. 226|
|Table of Contents provided by Ingram. All Rights Reserved.|