Capitalism at the Crossroads Next Generation Business Strategies for a Post-Crisis World

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  • Edition: 3rd
  • Format: Paperback
  • Copyright: 6/15/2010
  • Publisher: FT Press

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The multiple economic crises of the past two years demonstrate more clearly than ever that the age of "mercenary" capitalism is over: we must finally embark on a new age of sustainable, stakeholder-based capitalism. While enlightened executives and policymakers understand the critical need for change, few have tangible plans for making it happen.

Stuart L. Hart, one of the world's leading experts on sustainable capitalism, presents clear roadmaps and strategies for identifying sustainable products and technologies that can drive new growth while also helping to solve today's key social and environmental problems.

This edition contains :

- Thoroughly updated case studies and examples Extensive coverage of incubating clean, green technologies at the "base of the pyramid" and "trickling them up" to the top

- A new Preface demonstrating how recent economic crises stem from unsustainable policies and strategies and what can be done about it

- New analyses of oil price spikes and the sub-prime crisis through the lens of sustainable capitalism

- Updates on breakthrough "bottom of the pyramid" initiatives in the U.S. and beyond

- Drawing on his experience consulting with leading companies and NGOs worldwide, Hart shows how to overcome the pitfalls of traditional 'greening' and 'sustainability' strategies, and recharge innovation, growth, and profitability in your enterprise.

Author Biography

Stuart L. Hart is one of the world’s top authorities on the implications of sustainable development and environment for business strategy. He is currently the Samuel C. Johnson Chair in Sustainable Global Enterprise and Professor of Management at Cornell’s Johnson Graduate School of Management. He also serves as Distinguished Fellow at the William Davidson Institute (University of Michigan) and President of Enterprise for a Sustainable World. Previously, he taught strategic management and founded both the Center for Sustainable Enterprise (CSE) at the University of North Carolina’s Kenan-Flagler Business School and the Corporate Environmental Management Program (now the Erb Institute Dual Master’s Program) at the University of Michigan.


Hart’s consulting clients range from DuPont and SC Johnson to Unilever and General Electric. He is an internationally recognized speaker and has delivered hundreds of keynote addresses on the topic of sustainable business around the world.


He wrote the seminal article “Beyond Greening: Strategies for a Sustainable World,” which won the McKinsey Award for Best Article in Harvard Business Review in 1997 and helped launch the movement for corporate sustainability. With C.K. Prahalad, he also wrote the groundbreaking 2002 article, “The Fortune at the Bottom of the Pyramid,” which provided the first articulation of how business could profitably serve the needs of the four billion poor in the developing world. He invites readers to email him at slh55@cornell.edu and to visit his website at www.stuartlhart.com.

Table of Contents

About the Authorp. xi
Acknowledgmentsp. xii
Preface: Al Gore, Former Vice President of the United Statesp. xxiii
Foreword: Fisk Johnson, Chairman and CEO, S. C. Johnson & Son, Incp. xxvi
Mapping the Terrainp. 1
Prologue: Reinventing Capitalism for the Post-Crisis Worldp. 3
The Great Disruptionp. 4
The Best of Times, The Worst of Timesp. 5
Environmental Meltdown?p. 8
The Demise of Developmentp. 10
Implications for Corporationsp. 13
The Fork in the Roadp. 15
From Obligation to Opportunityp. 19
The Great Trade-Off Illusionp. 21
The Greening Revolutionp. 23
Shattering the Trade-Off Mythp. 25
Breaking Free of Command-and-Controlp. 26
Beyond Greeningp. 30
Raging Against the Machinep. 33
Smart Mobs Versus Smart Globalizationp. 35
Becoming Indigenousp. 38
The Road Aheadp. 41
Overview of the Bookp. 43
Worlds in Collisionp. 51
The Three Economiesp. 53
Collision Coursep. 60
New Lenses on the Global Marketp. 62
Developed Markets: Reducing Corporate Footprintp. 65
Emerging Markets: Avoiding the Collisionp. 68
Traditional Markets: Serving Real Needsp. 72
The Value Propositionp. 76
The Sustainable Value Portfoliop. 79
Sustainability Buzzwordsp. 80
Elements of Shareholder Valuep. 81
The Buzzword Sortp. 84
Connecting the Dots: The Sustainable Value Portfoliop. 87
Charting the Sustainable Value Portfoliop. 97
The Road to Sustainabilityp. 99
Pursuing the White Spacep. 104
Beyond Greeningp. 109
Clean Technology and Creative Destructionp. 111
Continuous Improvement Versus Creative Destructionp. 112
From Textile Dyes to Biomaterialsp. 118
Using Carbon Dioxide to Change the Worldp. 120
Developing an Ecomaginationp. 122
Whole-Systems Thinkingp. 124
Reinventing the Wheelsp. 128
Technologies of Liberationp. 131
Eating Your Own Lunchp. 133
Innovation from the Bottom-Upp. 137
On the Horns of a Dilemmap. 138
Birth of BoPp. 139
The Tip of the Icebergp. 141
Creative Creationp. 146
Driving Innovation from the Base of the Pyramidp. 149
Connecting the Worldp. 151
Food, Health, and Hope?p. 155
Power to the Peoplep. 158
The Great Convergencep. 162
A New Development Paradigmp. 165
Taking the Great Leapp. 167
Raising the Base of the Pyramidp. 171
BoP Pioneersp. 172
It's the Business Model, Stupidp. 173
Assessing Sustainability Impactp. 189
Village Phones: The Triple Bottom Linep. 192
The MNC Advantagep. 196
A Common Causep. 197
Becoming Indigenousp. 201
Broadening the Corporate Bandwidthp. 203
Learning from Ladakhp. 204
The Post-Development Challengep. 207
Radical Transactivenessp. 211
Fanning Out: Extending the Scope of the Firmp. 213
Fanning In: Integrating Diverse and Disconfirming Informationp. 217
Expanding Our Concept of the Global Economyp. 222
From Alien to Nativep. 224
Developing Native Capabilityp. 227
Next Generation Strategies and Skillsp. 229
Engage First, Design Secondp. 230
Coinvent Custom Solutionsp. 234
Fail Small, Learn Bigp. 237
Fly Under the Radarp. 239
Work with Nontraditional Partnersp. 242
Build Social, Not Legal, Contractsp. 244
Moving Beyond the Multinational Modelp. 248
Re-Embedding Innovation Strategyp. 253
Comparing Apples and Orangesp. 254
Toward a Base of the Pyramid Protocolp. 257
Learning by Doingp. 262
Taking the Initiative on Waterp. 267
The Three Big Challengesp. 273
Leading the Next Great Transformationp. 276
Building the Sustainable Global Enterprisep. 281
Making It Happen in the Real Worldp. 283
Aligning the Organizationp. 293
Building the Cathedralp. 300
Postscriptp. 302
Epilogue: Looking Forwardp. 307
Draining the Swampp. 308
The Next Tsunamip. 310
Who Will Be the Twenty-First Century Watchdog?p. 312
Indexp. 315
Table of Contents provided by Ingram. All Rights Reserved.

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