Careers in Advertising And Public Relations

by Wetfeet.com

• ISBN13: 9781582075204
• ISBN10: 1582075204
• Format: Paperback
• Copyright: 2005-07-30
• Publisher: Universum

Summary

For anyone interested in advertising or PR, this book explains how to select the right agency; the forces and trends at work; how new ad and PR campaigns are developed; who the top-ranked agencies are; what industry professionals like and dislike about their jobs; typical pay, hours, and office culture; and how to shine in your interviews.

Table of Contents

Advertising and PR at a Glance	1	(4)
The Industries	5	(24)
Overview	6	(4)
Advertising: Picking and Choosing	10	(2)
How the Advertising Industry Breaks Down	12	(3)
Advertising Industry Trends	15	(3)
Advertising Industry Rankings	18	(7)
Public Relations: Picking and Choosing	25	(1)
How the PR Industry Breaks Down	26	(1)
PR Industry Trends	27	(2)
The Advertising Agencies	29	(44)
The Top Agencies	30	(40)
Other Agencies	70	(3)
The Public Relations Agencies	73	(24)
The Top Agencies	74	(20)
Other Agencies	94	(3)
On the Job	97	(36)
Inside an Advertising Agency	98	(10)
The Making of an Ad	108	(4)
Inside a PR Agency	112	(4)
The Making of a PR Campaign	116	(3)
Real People Profiles	119	(14)
The Workplace	133	(14)
Lifestyle and Hours	134	(2)
Culture	136	(1)
Compensation and Vacation	137	(2)
Training	139	(1)
Career Notes	140	(1)
Insider Scoop	141	(6)
Getting Hired	147	(8)
The Recruiting Process	148	(2)
Interviewing Tips	150	(2)
Grilling Yourself	152	(1)
Grilling Your Interviewer	153	(2)
For Your Reference	155	(1)
Advertising and PR Lingo	156	(4)
Advertising Resources	160	(7)
PR Resources	167