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Case Studies for Organizational Communication Understanding Communication Processes



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Oxford University Press
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  • Case Studies for Organizational Communication Understanding Communication Processes
    Case Studies for Organizational Communication Understanding Communication Processes


Case studies offer students the opportunity to explore critical incidents and develop effective strategies for resolution. Featuring the exclusive, real-life case studies of top communication scholars, Case Studies for Organizational Communication: Understanding Communication Processes, Third Edition, employs a unique applied approach that allows students to use their knowledge of organizational communication to analyze typical organizational problems. Edited by Joann Keyton and Pamela Shockley-Zalabak, the book includes a variety of open-ended cases that encourage lively classroom discussions. This format also provides instructors with greater flexibility in connecting case assignments to their primary text. Now in its third edition, the book is enhanced by an updated companion website ( featuring instructor resources and case studies from previous editions. Two new sections--"Organizations and Their Stakeholders" and "Organizational Crisis"--and twenty-one new readings address a variety of issues, including organizational technology, teamwork and group processes, decision-making and problem-solving, and diversity. A flexible supplement covering a broad range of contexts and situations, Case Studies for Organizational Communication, Third Edition, is an essential resource for helping students devise successful communication strategies.

Author Biography

Joann Keyton is Professor of Communication at North Carolina State University.
Pamela Shockley-Zalabak is Professor of Communication and Chancellor at the University of Colorado at Colorado Springs.

Table of Contents

Web Casesp. xv
Preface: The Case Study Method as a Pedagogical Techniquep. xix
Student Introduction: Using Cases to Learn About Organizational Communicationp. 1
Practice Case: The Sale Joann Keytonp. 5
Organizational Culturep. 11
How Do You Get Anything Done Around Here?p. 13
Communicating and Leading Change in Organizationsp. 20
Managing a Mergerp. 26
Merged, Incompatible IT Culturesp. 33
Your Attitude Determines Your Altitudep. 38
Growing Painsp. 46
How Dare He Try to Manage Our Talkp. 53
Organizational Technologyp. 57
Caught Onlinep. 59
The Difficulties of Virtual Leadersp. 67
Knowledge Is Powerp. 73
The Emails in the Clinic Initial Services Departmentp. 78
Finding a Home for Communications Technologiesp. 83
Teamwork and Group Processesp. 89
Reorganizing Human Resources at ASP Softwarep. 91
Teaming Up for Changep. 98
Lessons Learnedp. 109
Taking Chargep. 115
Decision Making and Problem Solvingp. 121
How Much Does Passion Count?p. 123
Permission to Walkp. 132
For the Good of Manyp. 141
A Matter of Perspectivep. 150
The Expert Facilitatorp. 158
Corporate Social Responsibility Versus Greenwashingp. 164
The Individual and The Organizationp. 171
Bob's Dilemmap. 173
Working Without Papersp. 179
Corporate Counselingp. 187
Managing Multiple Rolesp. 197
No Laughing Matterp. 209
Not on My Sabbathp. 217
The Aggrieved Mediatorp. 222
An Officer First and a Nurse Secondp. 227
Finding the Right Associatep. 234
Conflict Around Performance Reviewp. 243
There's a New Sheriff in Townp. 246
Resisting Disability Epithetsp. 253
Organizational Diversityp. 259
Where Does It Hurt?p. 261
A Case of Mistreatment at Work?p. 270
The Penis Peoplep. 278
Navigating the Limits of a Smilep. 282
Putting My Best Foot Forwardp. 293
Berating the Bowp. 300
Islamophobia at Workp. 305
Organizations and Their Stakeholdersp. 315
Inviting Public Inputp. 317
Give Me Information or I Will Blogp. 324
Community Civilityp. 332
The Sago Mine Disasterp. 338
Organizational Crisisp. 341
More Questions Than Answersp. 343
Ethics in Big Pharmap. 350
Forced Collaborationp. 357
About The Editorsp. 367
About The Contributorsp. 368
Detailed Case Content Indexp. 371
Table of Contents provided by Ingram. All Rights Reserved.

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