The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases

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  • Format: Paperback
  • Copyright: 2007-04-23

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If youre enrolled in an executive education or MBA program, youve probably encountered a powerful learning tool: the business case. But if youre like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating.

Table of Contents

Persuasion, argument, and the case methodp. 5
What is a case?p. 11
How to analyze a casep. 19
Case analysis demonstrationp. 37
Problemsp. 47
Decisionsp. 61
Evaluationsp. 75
How to discuss a casep. 89
How to write a case-based essayp. 105
Problem essaysp. 119
Decision essaysp. 135
Evaluation essaysp. 163
Cases for analysis and writing
Table of Contents provided by Blackwell. All Rights Reserved.

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